Download as PDF, PPTX
Uploaded byAdam Monago
Supercharging Your SEO Strategy With TrackMaven
The document discusses modern SEO strategies emphasizing the importance of topics over keywords, content quality over links, and brand significance. It outlines an SEO workflow for collaboration between SEO, content, and social teams, including steps for keyword research, competitive analysis, content development, and performance measurement. Additionally, it highlights the use of TrackMaven for managing these processes and monitoring essential metrics like domain authority and brand mentions.
More Related Content
Similar to Supercharging Your SEO Strategy With TrackMaven
Supercharging Your SEO Strategy With TrackMaven
- 1. TrackMaven Supercharging Your SEOStrategy With TrackMaven Spark 2016 Adam Monago VP Product Marketing @adammonago
- 2. Goals of theSession Understanding of the most important changes in modern SEO: Topics, Quality and Brand A workflow for SEO-Content-Social team collaboration. Applying this workflow with TrackMaven.
- 3. TrackMaven Search Matters ‣ Showingup at the top of search results is critical to meet the intent of any buyer or influencer. ‣ Number of search platforms is increasing. SEO
- 4. Common Workflows ‣ Startwith your primary keywords ‣ Put them into Google Keyword Planner for other suggestions ‣ Rate them on difficulty and search volume potential ‣ Hand to your content team to generate content ideas ‣ Measure rankings ‣ Rinse/Repeat ‣ You start by researching the content that you think is most impactful for your audience ‣ You research, write and develop the content ‣ You ask SEO to optimize the content ‣ Wait for SEO recommendations to be applied ‣ Measure rankings ‣ Rinse/Repeat OR SEO Keyword Oriented Content Oriented
- 5. What kind ofSEO workflow do you have in your organization? SEO
- 6. SEO Is BeingTransformed by 3 Major Forces 1. Topics over keywords 2.Content quality over links 3.Rising importance of “Brand” SEO
- 7.
- 8.
- 9. TrackMaven 10x Content: QualityOver Links SEO What is the UX like? How detailed/thorough is each result? Do the results provide any new, unique information? What is missing from each? What is the quality of writing in the articles? What kind of visuals are provided?
- 10. TrackMaven 10x Content: QualityOver Links SEO
- 11. TrackMaven The Weight ofYour Brand ‣ Social Signals In Addition to Domain ‣ Indexing of social content ‣ Co-Occurrence ‣ How often your brand name and key terms appear together on different domains around the web ‣ Panda patent ‣ Search engines use co-occurrence to generate similar results when, in the future, comparable queries are made without the mention of the brand SEO
- 12. Putting a SharedWorkflow Into Practice Activity Which Role Owns? Key Outputs Competitive Analysis Content ‣ Competitive Brand List ‣ Identify key channels ‣ Inventory of the types of content people are reading and responding to Topic and Keyword Research SEO ‣ Prioritized topics for content strategy ‣ Keyword list Content Development Content ‣ Prioritized content plan ‣ Content calendar Distribution and Measurement Social ‣ Content distribution strategy ‣ Ongoing monitoring of topics and competitors for most engaging content Workflow
- 13. Applying it inTrackMaven Apply Research Brand List Related Keywords Analyze and Tag Set Saved Views Set Autotags
- 14. TrackMaven Build and StartTracking Your Brand List Your Competitors Industry Influencers 10x Content Apply Benchmark Brand
- 15. TrackMaven Build Your RelatedKeyword List for Your TopicApply
- 16. How do youdo keyword or topical research? Apply
- 17. TrackMaven Use the ContentFeed to Analyze and Tag Competitors Content for Your Topic ‣ Filter content feed using tags inspired by your topical research Apply
- 18. TrackMaven Save Views toSupport Workflows ‣ Save views to support workflows between the SEO, Content and Social team members. Apply
- 19. TrackMaven Monitor Ongoing Content ‣Create an auto-tag rule using your related keywords. Apply
- 20. Applying it inTrackMaven Apply Measure Domain Authority External Links Brand Mentions
- 21. TrackMaven Regularly Monitor DomainAuthority ‣ A metric that does not change frequently, but still a leading indicator that good (or bad) things are happening. Apply
- 22. TrackMaven Regularly Monitor ExternalLinks ‣ Links still matter for ranking. TrackMaven provides you an easy way to monitor changes in this critical metric. Apply
- 23. TrackMaven Regularly Monitor BrandMentions ‣ How are our efforts translating into quantitative signals about our brand health? Apply
- 24. Applying it inTrackMaven Apply Research Brand List Related Keywords Analyze and Tag Set Saved Views Set Autotags Measure Domain Authority External Links Brand Mentions
- 25. LET’S TALK VP ProductMarketing adam@trackmaven.com Adam Monago +1 973-202-8617 @adammonago THANK YOU