This document summarizes a presentation by Donna Maria on becoming a "Lifestyle CEO." The presentation covers defining one's vision and mission, breaking rules in the early stages of a business, building systems as the business grows, and ultimately creating the life one loves through entrepreneurship. Attendees were guided through exercises to define their vision, mission, and ideas for marketing a product. The presentation promoted Donna Maria's membership program called the Indie Business Network, which provides mentoring, resources, and networking opportunities for entrepreneurs.

1. The Lifestyle CEO
Break all the rules! Build your own corporate ladder!
Create the life you love!
Presented by Donna Maria at SoapMasters
September 15, 2013 | SOHO, NewYork City
Sunday, September 15, 2013

2. What We Will Do Today
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http://www.youtube.com/watch?v=P0zVPZBykSE
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3. We are going to feel
happy of ourselves!!
• Learn to celebrate each. and. every. victory.
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4. We are going to feel
happy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on your personal mission and
vision
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5. We are going to feel
happy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on personal mission and
vision -- FOCUS!
• Translate that into your business idea
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6. We are going to feel
happy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on personal mission and
vision
• Translate that into your business idea
• What you are going to do to make money with
that idea
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Sunday, September 15, 2013

7. We are going to feel
happy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on personal mission and
vision
• Translate that into your business idea
• What you are going to do to make money with
that idea
• Create a platform on which all can rest, now and
into the future
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8. My Journey, Part 1
• Attorney: 1986-1995: looking around
• Learned to make soap: 1995: Nancy Brown Manville
• Maria Grace: 1996-1998 (really needed a vacation; pulled)
• Attorney: 1998: Defining moment
• South Africa: 1999
• Attorney: 2000
• Author: 2000
• Handmade Toiletries Network: Became a Lifestyle CEO
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9. My Journey, Part 2
• Vanessa Grace: 2001
• Brooks Benjamin: 2003
• Handmade Beauty Network: 2003
• Layoff: 2004
• Move to North Carolina 2005
• Indie Beauty Network: 2008
• Indie Business Network: 2013
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10. What is a Lifestyle CEO?
• “A person who owns a business not only for
financial reasons, but also to enjoy the benefits of
• entrepreneurship
• independence
• flexibility
• fun”
• A Lifestyle CEO is the CEO of her life and her
business, and she leads both on her own terms.
• She is not afraid to shine!
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11. Vision
• The overarching long-term effect you want
your life to have
• What will be different about the world,
or about certain people in the world,
because you were here for a while?
• My vision: that no woman would be in a
position where she feels she cannot take
care of herself and her children
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12. PutYourVision in Context:What Kind of Life Will
You Need To Live To Execute ThatVision?
• How much money and time will you need to execute the
vision?
• Will you be married? To whom? Children? Elderly or sick
parents or relatives?
• Living arrangements? City? Country?
• Part-time business with a full time job or vice versa?
• Lots of employees or more hands on?
• Do you like making things? Are you artsy?
• Do you want an online or physical location? Both?
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13. Mission
• What you do, and how you do it; how you execute
your vision
• What do you do every day to share your gifts
• How do you serve others? (Does not have to be
business)
• I help women maximize their potential through
small business ownership
• I successfully integrate life, family and business,
without compromise
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14. • We believe in buying ingredients only from companies that do not *commission
tests on animals and in testing our products on humans.
• We invent our own products and fragrances, we make them fresh by hand using
little or no preservative or packaging, using only vegetarian ingredients and tell you
when they were made.
• We believe in happy people making happy soap, putting our faces on our products
and making our mums proud.
• We believe in long candlelit baths, sharing showers, massage, filling the world with
perfume and in the right to make mistakes, lose everything and start again.
• We believe our products are good value, that we should make a profit and that the
customer is always right.
• We also believe words like 'Fresh' and 'Organic' have an honest meaning beyond
marketing.
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15. As a Lifestyle CEO,You
Will Go Through Three Stages
• Break all the rules: Phase I
• Build your own corporate ladder: Phase II
• Create the life you love: Phase III
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16. Break All the Rules
(you are a caterpillar: Years 1 to 3/4)
• Changing the way you think about the connection between the life you
want and the way you will finance it
• Focusing on creating life vision, building a business around it
• You are searching, discovering what’s right forYOU
• Honing your passion and ideas into a model that makes money
• Gathering knowledge, trying lots of new things
• Thirsting for community, encouragement, inspiration; new relationships
• Just bring in the cash, from any sale, from anywhere
• Finding your sweet spot, identifying your niche
• Building your network! Referrals, markets, events, social media, etc.
• Survival
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17. BuildYour Own
Corporate Ladder
(you are a cocoon: Years 3/4 to 6/7)
• You begin to thrive as your hard shell begins to take shape
• You learn how to fail fast
• Money is coming in; you start making big shifts and adjustments
• Begin to be more selective in life and business (80/20 ...)
• You begin to see life beyond your original plan
• You are excited, you are establishing yourself
• Opportunities to expand; a time of possibility
• Systems become more important (can get messy)
• Priority management becomes more important
• You are on your way to leverage ...
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18. Create the LifeYou Love
(you are a butterfly: Years 8/10+)
• Own the responsibility to share your gifts with the world
• Be an outstanding role model of achievement
• Be a recognized, credible and authoritative leader
• Leverage your experience to create new opportunities
• Stand for your principles, influence others
• Collaborate in parity with others
• Rise to your own level, and require others to do so as well
• Create additional streams of income, yes.
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19. Exercise
1 page each, name at top | 3 sections
• Vision: what is the vision for your life
(overarching long term effect)?
• Mission (and main product): how will you
execute that vision; pick one product or
service and price it
• Exposure: how will you share that product
with the world? how will you market it?
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20. Join Indie Business Network!
• Two Tracks
• Indie Protégé
• monthly Success Calls with my hand-selected experts
• Full Member
• monthly Success Calls
• private Facebook community
• Access Q+A Calls with me
• Member makeovers
• Discounts on learning and mentoring programs
• Audios, videos and other resources to help you grow and lead
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21. Join me on #IndieCruise!
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http://www.IndieCruise.com
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22. Indie Business Network
http://www.indiebusinessnetwork.com
(704) 291-7280
FIND ME!
Facebook: http://facebook.com/indiebusinessfans
Twitter: http://twitter.com/indiebusiness
Public Social: http://www.indiebusinessnetwork.net
Sunday, September 15, 2013