The author created a graph showing the YouTube views of the 8 movie trailers that aired during the 2016 Super Bowl. They recorded the views 8 hours after the game and again 4 days later. Directly after the game, Captain America: Civil War had the most views, while The Jungle Book had the fewest. However, 4 days later The Jungle Book saw the largest increase in views at 4.3%, giving it the biggest jump. 10 Cloverfield Lane saw the largest decrease at 5.1%, possibly due to its smaller target audience or a recent teaser release. The author plans to track how the view numbers change over the coming months.

1. The graph above is something I created late last week, and it shows all eight of
the trailers that played during the Superbowl on February 7th, 2016. I thought
it would be interesting to take a look at all of their YouTube views 8 hours
following the game, and then to go back fourdays later to look at the views
again to see who had made the most dramatic jump in terms of numbers. All
of the views that I pulled on the 8th and 12th are taken directly from the
studio's page, so it doesn't take into account other YouTube pages like
Movieclips Trailers, Fandango, FilmSelect, Zero Media, etc. that posted the
Superbowl TV spots as well.
The spreadsheets, graphs and numbers speak for themselves, so I won't go
into too much detail. Directly following the game, Captain America: Civil War
garnered the most attention, with The Jungle Book receiving the least amount

2. of views. Four days later though, The Jungle Book increased its total
viewership among the Superbowl Spots by 4.3%, giving it the largest increase
among the bunch. 10 Cloverfield Lane had the largest decrease of total
viewership with 5.1%, perhaps because it has one of the smaller target
demographics or because they had released a teaser just days before the Big
Game. It's been eight years since Cloverfield was released in theaters back in
2008, so there could be a bit of nostalgia for the film which could explain how
it shot out of the gate so quickly on the 8th--it also doesn't hurt to have J.J.
Abrams attached to the project either. The increase among total viewers of
every film on this list could be from studios pushing their film through
commercials or other social media sites, I'm not really sure; however, the
decrease could come largely from viewer fatigue, competition from other
YouTube pages or simply indifference from the viewers.
It's going to be interesting to see how these numbers evolve over the next few
months, and it's something I'm going to keepmy eye on. If you see anything
interesting with the spreadsheet or charts, let me know what you think. Also,
if you think there's a reason certain trailers performed the way they did on
February 8th and later on the 12th, let me know why and your reasoning for
it.