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Staying Ahead of the Communications Curve: New Communication Techniques Jody Ordioni  •  June 2007 What’s Next?
Meet Sara Cain; Freshman Class 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Teen Statistics  ,[object Object],[object Object],[object Object],[object Object],[object Object],Pew Research study
Attention is the currency of  the new economy.   "The Attention Economy” - by Thomas H. Davenport, John C. Beck
The  Rules of  Me  Marketing How to Make the Most of your Message, Media, Metrics and Meager Budget
Branding is not a  Communications Strategy;  It’s a Business Imperative! Build Your Brand. Rule #1-
 
 
 
 
 
 
[object Object],[object Object]
It’s a great school! GREAT BRANDING “BUYS”  WORD OF MOUTH
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rollins College, Winter Park FL
Communicating With Teens Brand loyalty  starts at a young age Customization   is key Friends are family Choice is an expectation idealistic -- want to make a meaningful contribution Speak to them on their level; don’t talk down Reach them where they live, work  and  play Alloy Research study
Relentless  Simultaneous   Communication  Rule # 2- Make the most of your new media options-
Optimize Your Website: ,[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing
Website E-Expectations Class of 2007 Complete a financial aid estimator form  (88%) Complete a tuition cost calculator form (83%) Complete an admissions application online (81%) Request a campus visit by completing a form (81%) Exchange instant messages with an admissions counselor or student worker (72%) Complete a form to RSVP for a campus event (72%) Inquire online (70%) Read profiles of faculty (64%) E-mail a faculty member (64%) Read a blog written by a member of the faculty (64%) Read profiles of current students (63%) Read a blog written by a current student (63%) View a virtual tour (63%) Personalize a Web site (62%) E-mail current students from the site (61%) © 2006 Noel-Levitz, Inc.  •  Report: Engaging the “Social Networking” Generation  ,[object Object]
Get your Best Blogging There are 100,000 new blogs daily  (2 per second)
The MIT bloggers average 15,000 to 20,000 hits per day fromore than 5,000 unique visitors. Admitted students rank the blogs among the top three factors influencing their decision to attend MIT.
Push Technology: RSS Feeds  Broadcasting Your Content to Opt-In Audiences
RSS Feeds:  Broadcasting Your Content to Opt-In Audiences ,[object Object],[object Object]
Push Technology:  Podcasts  There are more  podcasts than global radio stations www.lybsin.com www.ourmedia.org www.audioblog
Push Technology: Videocasts
[object Object],[object Object],Build Communities
Gator Nation Network
Rule #3   Make the most of your  meager budget  -  Start with Free Case Study: Caltech
Caltech Wikipedia
Caltech Alumni  Social  Networks myspace Linkedin
Caltech Videos in Google Video
Caltech blog
Caltech $1.4 billion Brand Alumni fundraising
What’s Next?
In-text Advertising
Instant Messaging ,[object Object],[object Object]
Mobi-Web and Text Messaging Mobile e-mail to triple by 2011 to 212 million users worldwide.
 
Interactive Messaging
Virtual Worlds
Good News! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Me  Marketing: The Process
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Define Your Brand
Align Your Message   Build a Brand Fortress •  Increased Sales •  Greater Market Share •  Greater Loyalty •  Repeat Business
Design a marketing campaign  ,[object Object],[object Object],[object Object],[object Object]
(Start with Free) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Refine based on metrics ,[object Object],[object Object],[object Object]
Which articles are being read?
Who is coming to your site?
What are your results?
Take Baby Steps
BRANDEMiX is an advertising/communications/consulting firm specializing in branding for business results. We create and implement aligned advertising and internal communications that connect audiences to organizational culture, goals and vision.  Our services include: Advertising  •  Student Enrollment •  Business Communications  •  Consulting Faculty Recruitment Advertising  •  Event Marketing & Support  Internal Communications  •  Market Research  •  Media Planning & Placement  Public Relations  •  Viral Marketing For more information, please contact  Jody Ordioni  at:  212.947.1001  or e-mail:  [email_address] ABOUT BRANDEMiX Special Acknowledgements to: Bob Johnson Consulting  •  Dan Forbush, ProfNet •  Noel Loevitz  •  The Internet

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Suny Cuad

  • 1. Staying Ahead of the Communications Curve: New Communication Techniques Jody Ordioni • June 2007 What’s Next?
  • 2.
  • 3.
  • 4. Attention is the currency of the new economy. "The Attention Economy” - by Thomas H. Davenport, John C. Beck
  • 5. The Rules of Me Marketing How to Make the Most of your Message, Media, Metrics and Meager Budget
  • 6. Branding is not a Communications Strategy; It’s a Business Imperative! Build Your Brand. Rule #1-
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.
  • 14. It’s a great school! GREAT BRANDING “BUYS” WORD OF MOUTH
  • 15.
  • 16. Communicating With Teens Brand loyalty starts at a young age Customization is key Friends are family Choice is an expectation idealistic -- want to make a meaningful contribution Speak to them on their level; don’t talk down Reach them where they live, work and play Alloy Research study
  • 17. Relentless Simultaneous Communication Rule # 2- Make the most of your new media options-
  • 18.
  • 20.
  • 21. Get your Best Blogging There are 100,000 new blogs daily (2 per second)
  • 22. The MIT bloggers average 15,000 to 20,000 hits per day fromore than 5,000 unique visitors. Admitted students rank the blogs among the top three factors influencing their decision to attend MIT.
  • 23. Push Technology: RSS Feeds Broadcasting Your Content to Opt-In Audiences
  • 24.
  • 25. Push Technology: Podcasts There are more podcasts than global radio stations www.lybsin.com www.ourmedia.org www.audioblog
  • 27.
  • 29. Rule #3 Make the most of your meager budget - Start with Free Case Study: Caltech
  • 31. Caltech Alumni Social Networks myspace Linkedin
  • 32. Caltech Videos in Google Video
  • 34. Caltech $1.4 billion Brand Alumni fundraising
  • 37.
  • 38. Mobi-Web and Text Messaging Mobile e-mail to triple by 2011 to 212 million users worldwide.
  • 39.  
  • 42.
  • 43. Me Marketing: The Process
  • 44.
  • 45. Align Your Message Build a Brand Fortress • Increased Sales • Greater Market Share • Greater Loyalty • Repeat Business
  • 46.
  • 47.
  • 48.
  • 49. Which articles are being read?
  • 50. Who is coming to your site?
  • 51. What are your results?
  • 53. BRANDEMiX is an advertising/communications/consulting firm specializing in branding for business results. We create and implement aligned advertising and internal communications that connect audiences to organizational culture, goals and vision. Our services include: Advertising • Student Enrollment • Business Communications • Consulting Faculty Recruitment Advertising • Event Marketing & Support Internal Communications • Market Research • Media Planning & Placement Public Relations • Viral Marketing For more information, please contact Jody Ordioni at: 212.947.1001 or e-mail: [email_address] ABOUT BRANDEMiX Special Acknowledgements to: Bob Johnson Consulting • Dan Forbush, ProfNet • Noel Loevitz • The Internet