2. !
Where else life can be more intense and unpredictable, than in Big Cities? Each
day is a small challenge â you can stuck in traffic jam for hours, get showered by
cleaning car or meet a movie star and get lost for weeks!
Manifesto
3. Samsung XXX 360â campaign
School
of Big City
survival
Big Idea
That is why we create:
with reliable life mate
4. Whatâs the core? Whatâs the result?
We propose support for people who are going
to have much more unpredictable accidents:
people, who move to a Big City - place much
abstruse and severe, than their affable native
towns and villages.
People know, that Samsung
XXX, waterproof, with long-life battery, is
reliable mate, with which they can survive
any unpredictable accident.
Idea
5. Big City survival vlogerâs
contest on Youtube and
Promosite
1 part: Coverage
Activation mechanics
Contest of userâs hints and
advices in Social Media
2 part: Engagement
Big City survival userâs
experience exchange
Best Big City story
competition in Social Media
TV, OOH, Magazine campaign
1 month 4 month and more
1 part: Awareness
Announcement of Big City
survival school in Social
Media
2 weeks
Augmented reality
7. Augmented reality sites are placed in small cities on
the streets, where everyone can see himself (or herself)
in different places (changing background) in company
of suitable (changing) companion.
All the stories are about Big City.
Life mate
worthwile, waterproof, durable
Welcome to the School
of Big City Survival
with reliable
Part 1. Augmented reality
8. In social media groups, dedicated to education, career, marriage, we announce problems faced by people who
move to place, much bigger, then their birthplace.
Part 1. Social Media: Announcement of
Big City survival school
10. 12 914 followers, Balakovo
Ania Fanta
21 262 followers, Belokuriha69 885 followers, Kashira
Yulianka1981 Ivan
Part 2. Youtube: Big City survival
We encourage vlogers to move from small towns and villages to Big Cities like Moscow, Novosibirsk, St Petersburg and
make videos about their big victories and small fails, they can easily survive with Samsung XXX.
Novosibirsk Moscow Saint Petersburg
11. 1 2 3 4 5Visit the most luxurious club in the cityFind a jobGet invite to homepartyFind a place to stay
Part 2. Promosite: Big City
survival contest vlogerâs contest
Gather a volunteering movement
We hold competition between vlogers. All participants get missions they have to do as soon as possible. They get scores for quantity and quality for missions
completion. The one, who gets the best scores wins Smart â the best car for a Big City.
12. Part 2. Social media: contest of
userâs hints and advices
!
Followers can give advice for their contender:
«Ivan, when you look for job n Saint Petersburg, you will be confronted with reading an
address. The word «archway» is used almost everywhere. But in Saint Petersburg arch
is not a gateway. There are plenty of old buildings and near the address you can find a
sign «under the second archway». You will never hear «in the gateway» or «in the
second yard», only «under the archway»
!
!
!
!
!
!
!
!
Most likable in SM adviser (for each vloger) is awarded with discount coupon for
Samsung XXX:
14. Part 3. Promosite: Big City
experience exchange
Promosite now is a platform for communication between people who are planning to move to Big City and already settle down. Those, who are planning,
can ask for advice. Those, who already moved, can share their experience and look for people from their hometown.
!
There are articles from opinion leaders on how to survive in big city and how a good mate like Samsung XXX can help to overcome everyday accidents.
Socializing. Local peculiarities.How to move? Where to stay?
What to take?
Fears and hopes. Stories. Parcels to/from hometown.
15. From SM groups, dedicated to carrier and family, we give a link to a
competition on Samsung Mobile group. The competition is about the
best story of unusual, funny or unpredictable accident in a Big City.
Each month there is a winner. He /she wins discount coupon for
Samsung XXX, which can help survive them all.
Part 3. Social Media: Best Big City Story
competition
16. We see Samsung XXX someoneâs hand. The background behind
phone and desktop image of the phone are changing. All
changes are about life in Big City. Each desktop image is a
reference to the apparel, suitable for what is going on behind.
TV
Life mate
reliable
worthwile, waterproof, durable
18. Vlogers Big City survival contest
Augmented reality
Promo site «School of Big City
survival»
Communication channels
Big City survival userâs experience
exchange
Youtube
Vlogers Big City survival videos
Big City survival lessons from
opinion leaders
Social Media
Best story competition
TV
OHH, magazines
Sharing of advice for vlogers
Retail
Samsung XXX purchase