2. Unique product proposition
Berocca is a brand of high-class vitamins
for mental and physical
performance due to increased
quantities and balanced
combination of B-group
vitamins.
jvision
3. The opportunity
Berocca lacks brand
KNOWLEDGE –
consumers lack
understanding of
brand benefits
WE ARE TO INCREASE
BEROCCA BRAND
KNOWLEDGE DELIVERING
THE NEW COMMUNICATION
MESSAGE
jvision
5. Who are we addressing?
Ivan 32, lives in Moscow, works as
a senior manager in a big international
company.
Has big plans for his career. Does his
best to maximize his efficiency and to
accelerate his career growth.
jvision
6. What is his worry?
Each career stage – is a
whole Success story with its
wins and losses. To go further
you have to make more and
more efforts.
jvision
8. Manifesto
You love your job, you devote
yourself to your duties and you
work very hard to achieve best
results.
!
But how long you can hold out?
Try to make it to the limits.
jvision
9. Try to pull to the limit
Career overshoot
jvision
10. Заголовок название, емкий..Idea
On the website each person can try
to pull to the limit
TRY TO PULL TO THE
LIMIT - GET DEEPER WITH
THE GAME
ENTERTAINMENT
TRY TO PULL
TO THE LIMIT - TO ACHIEVE
BEST RESULTS IN WORK
EDUCATION
A game, where user can
find out his limits with a
Success story.
When he is exhausted to
play, he learns, that with
Berocca his power has
no limits and the only limit
is a result.
Explanation how
exactly Berocca with
its minerals and
vitamins helps to
achieve more and
break the limits.
jvision
11. Заголовок название, емкий..Website architecture
Success story
game
to World OwnerFrom Dreamer
Minerals and vitamins help to improve
mental and physical performance .
+ Product part
Berocca helps to move through
your Success story, to hold out
as long as possible and break
your power limits.
Product
information page
jvision
12. Success story. Mechanics
On the website each person can find his power limits with
a Success story and to learn, that actually with Berocca
there is no limits.
User reads call to action
“Hold out the tie”.
User watches a
Success story, holding
out the the tie.
User learns his
results and read tips
about Berocca.
321
jvision
13. STEP 1
A tie hangs down from the edge of
the screen on an abstract
background.
!
Its tip flashes/ sways, urging
member to pull it down.
14. STEP 2
User pulls the tip of the tie.
Background changes to white colour.
!
Tie extends through the symbols
(static and animated) of duties
telling a Success story.
15. STEP 3
When the user becomes exhausted to
pull down the tie, name of his position
is show on of the screen.
!
Tips tells how Berocca helps to achieve
more and find that there is practically
no limit in your Success story.
16. Success story. Results
Dreamer/ Мечтатель
Smile recipient/
Получающий улыбки
Almost world owner /
Властелин мира
When the user exhausted to pull the tie,
he see a position he has hold out.
Each position named in funny way and
refers to a real career status.
Positions are ranged and depend on
user’s game power patience.
jvision
17. Success story. Product part
YOU’VE MADE IT TO SMILE RECIPIENT
POSITION, BUT YOU CAN ACHIEVE MORE!
NO, 6TH CUP OF COFFEE IS NOT A GOOD IDEA.
BEROCCA CONTAINS VITAMIN COMPLEX B, C,
CALCIUM, MAGNESIUM, ZINC TO IMPROVE
YOUR MENTAL AND PHYSICAL ACTIVITY.
SO GET DEEPER IN YOUR SUCCESS STORY.
THE ONLY LIMIT IS THE RESULT.
——————
Each result accompanied with
Berocca recommendations.
jvision
18. Product information page
To learn more about Berocca
user goes to product information
page with infographic.
Here he will find what each
vitamin and mineral is responsible
for.
DETAILED
INFORMATION ON
BEROCCA
COMPONENTS AND ITS
POSITIVE INFLUENCE.
——————
19. STEP 3
Berocca components (vitamins and
minerals) are placed on bubbles.
Bubbles fly around Berocca.
!
When user points bubble with mouse,
bubble expands.
!
Each bubble has its own useful
information about its component.
20. Banners
1 2
A tie hangs down from the edge of the banner. Its tip
flashes/ sways, urging member to pull it down.
Copyline: “Try to hang out to the limit”
When user touch the tie with a mouse, he shifts to
Berocca product site.
If the user returns back to website he sees
banner with Berocca pack and copyline:
“Berocca allows you to hold out to the limits,
and the only limit - is a result”
jvision
