Summit Crisis Management
•
0 likes•197 views
This document provides tips for handling a social media crisis in 3 sentences or less: It discusses how companies can no longer hide information during a crisis and must use social media to directly communicate with their audiences. It recommends having a crisis plan that includes identifying who will handle the crisis, knowing your audiences and platforms, and understanding your limitations. The document stresses the importance of monitoring closely, controlling the message, answering responses, and keeping audiences updated during a crisis.
More Related Content
Viewers also liked
Viewers also liked (10)
Similar to Summit Crisis Management
Similar to Summit Crisis Management (20)
More from Likeable Media
More from Likeable Media (20)
Summit Crisis Management
- 1. How To Handle A Social Media Crisis Jenna Lebel Managing Director, Strategy @jennaL15 Tweet questions/comments using #Likeable
- 2. What Do These Companies Have in Common?
- 3. A CRISIS!
- 4. Bad news travels fast… faster with social media.
- 5. The truth is…you can no longer HIDE information. But you CAN harness the power of social media to give you an outlet to communicate with your audience.
- 6. You Can Also… • Control your message • Address the situation and take ownership • Give people the information directly • Set the record straight and put things into context in real-time
- 7. It all starts with a plan… You may not know your crisis, but you can know the answers to these questions! √ Who will handle? √ Who is your audience? √ How will you reach them? √ Can you be proactive? Or are you limited?
- 11. Know Your Limitations and Comfort Level Proactive vs. Reactive Full vs. Limited Disclosure
- 12. Sometimes you can’t plan ahead, but you can react quickly. √ Monitor closely √ Control the message and conversation √ Answer and respond √ Keep your audience updated √ Shift conversation
- 13. A Crisis Handled Well
- 14. And One Handled Not So Well… • Lack of communication about situation • No outlets for communication • Talking AT people not WITH people • Very minimal responses • Fake Twitter accounts created
- 15. The Brand Perspective: Lessons Learned Important lessons: • It’s manageable with preparation • Know and understand your audiences • Be honest and open
- 16. Thank You! Questions?