A manager has to make many decisions as part of their role. Effective decision making involves following a process of identifying the problem, setting decision criteria, weighing alternatives, analyzing options, selecting a choice, and implementing it. There are different types of decision making models a manager may use including rational, bounded rational, and intuitive decision making. Managers make decisions across an organization's key functions like planning, organizing, leading, and controlling. Decisions can be programmed, which are routine, or non-programmed, which require custom solutions. Managers also have to make choices under varying conditions of certainty, risk, and uncertainty with incomplete information. They can employ either linear or non-linear thinking styles when evaluating alternatives and arriving at a