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Summerfuel Finance
Class 7: 7-18-2016
Today
Business Plan & Project -
Explained
Stock Reports 2 Prepared
Business Plan Outline
1. Executive Summary
2. Part I: The Organizational Plan
3. Part II: The Marketing Plan
4. Part III: Financial Documents
 Work on In Class : Tuesday & Wednesday this
week, Monday next week
 Present next Tuesday and Wednesday
You will get out of this what you put into it !
The Organizational Plan
Products or Services you will sell
Business Strategy
The Marketing Plan
 Market Analysis
 Target Market
 Who is your Competition
Marketing Strategy- the 4 P’s
Product – Design, features
Place - Method of Sales and Distribution (stores,
offices, kiosks, catalogs, d/mail, website)
Promotion- How w medium , where ill you
advertise, package, brand, package
Pricing (price strategy and competitive position
Financial Documents
1. Beginning Balance Sheet at Start after
Funding
 Assume that you will have 25% of
total asset of your own money for
equity
 How much will raise in debt vs equity
2. Income statement for the 1st Year
3. Ending Balance Sheet after the 1st Year
 How did one year of operations
impact your company ?
Stock Reports
 Tuesday
Oliver, Javier, Ali, Joseph, Eduardo,
Joao
 Wednesday
Kaan, Gonzalo, Francisco, Gabriel,
Mathilda, Niki, Nasia
 Thursday
Rafael, Soraya, Bea, Pabvlo, Aboud,
Ben
Stock Reports
Google Finance
 https://www.google.com/finance
Price to Earnings
 The price-earnings ratio (P/E Ratio) is the ratio for
valuing a company that measures its
current share price relative to its per-share earnings.
 The price-earnings ratio can be calculated as:
Market Value per Share / Earnings per Share
 For example, suppose that a company is currently
trading at $43 a share and its earnings over the last 12
months were $1.95 per share. The P/E ratio for the
stock could then be calculated as 43/1.95, or 22.05.

Earnings per share
 Earnings per share (EPS) is the portion of a company's
profit allocated to each outstanding share of common
stock. Earnings per share serves as an indicator of a
company's profitability.
Net Income / Shares of Stock
Debt to Equity
 The D/E ratio indicates how much debt a company
is using to finance its assets relative to the amount
of value represented shareholders’ equity.
Debt /Equity Ratio = Total Liabilities/Shareholders' Equity
Return on Equity
 Return on equity (ROE) is the amount of net
income returned as a percentage
of shareholders equity.
 Return on equity measures a corporation's
profitability by revealing how much profit a
company generates with the money shareholders
have invested.
Return on Equity = Net Income/Shareholder's Equity

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Summerfuel finance 2016 class 6 7 18

  • 2. Today Business Plan & Project - Explained Stock Reports 2 Prepared
  • 3. Business Plan Outline 1. Executive Summary 2. Part I: The Organizational Plan 3. Part II: The Marketing Plan 4. Part III: Financial Documents  Work on In Class : Tuesday & Wednesday this week, Monday next week  Present next Tuesday and Wednesday You will get out of this what you put into it !
  • 4. The Organizational Plan Products or Services you will sell Business Strategy
  • 5. The Marketing Plan  Market Analysis  Target Market  Who is your Competition Marketing Strategy- the 4 P’s Product – Design, features Place - Method of Sales and Distribution (stores, offices, kiosks, catalogs, d/mail, website) Promotion- How w medium , where ill you advertise, package, brand, package Pricing (price strategy and competitive position
  • 6. Financial Documents 1. Beginning Balance Sheet at Start after Funding  Assume that you will have 25% of total asset of your own money for equity  How much will raise in debt vs equity 2. Income statement for the 1st Year 3. Ending Balance Sheet after the 1st Year  How did one year of operations impact your company ?
  • 7. Stock Reports  Tuesday Oliver, Javier, Ali, Joseph, Eduardo, Joao  Wednesday Kaan, Gonzalo, Francisco, Gabriel, Mathilda, Niki, Nasia  Thursday Rafael, Soraya, Bea, Pabvlo, Aboud, Ben
  • 10. Price to Earnings  The price-earnings ratio (P/E Ratio) is the ratio for valuing a company that measures its current share price relative to its per-share earnings.  The price-earnings ratio can be calculated as: Market Value per Share / Earnings per Share  For example, suppose that a company is currently trading at $43 a share and its earnings over the last 12 months were $1.95 per share. The P/E ratio for the stock could then be calculated as 43/1.95, or 22.05. 
  • 11. Earnings per share  Earnings per share (EPS) is the portion of a company's profit allocated to each outstanding share of common stock. Earnings per share serves as an indicator of a company's profitability. Net Income / Shares of Stock
  • 12. Debt to Equity  The D/E ratio indicates how much debt a company is using to finance its assets relative to the amount of value represented shareholders’ equity. Debt /Equity Ratio = Total Liabilities/Shareholders' Equity
  • 13. Return on Equity  Return on equity (ROE) is the amount of net income returned as a percentage of shareholders equity.  Return on equity measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested. Return on Equity = Net Income/Shareholder's Equity