1. The document analyzes brand awareness and acceptability of Wintrip MCB amongst retailers in the NCR region of India. 2. A survey was conducted with 170 retailers to understand brand awareness, quality perceptions, pricing, sales service and payment preferences for Wintrip MCB. 3. The analysis found high brand awareness, with retailers rating the quality and sales service of Wintrip MCB as excellent. However, some improvements were recommended such as increasing marketing, guarantee, and supply timeliness.