This document summarizes research conducted on customer awareness and perception of Pidilite Industries' Marine adhesive product in Hazaribagh. The research methodology included a sample size of 50 respondents who were given questionnaires with both open-ended and closed-ended questions. Most respondents were aware of the Marine product and found the price reasonable. While most had attended promotional meetings, some had faced product issues. Findings showed high customer satisfaction with quality, packaging, and after-sales service. In conclusion, the document states that Pidilite has achieved strong brand loyalty and leadership through effective advertising over time. Suggestions include improving internal and unsatisfied customer satisfaction as well as expanding manufacturing and maintaining relationships with distributors and carpent