Ralson is India's largest bicycle tyre manufacturer. It produces 1.25 lakh bicycle tyres and 1.5 lakh tubes per day. The document analyzes Ralson's marketing mix, including its distribution network, pricing strategy, and promotional activities. It also summarizes the findings of a study on dealers' perceptions of Ralson's auto products compared to competitors like MRF and Dunlop. The study found that Ralson's brand awareness and dealer network needed improvement.
MRF Tyres Strategy Analysis
The company, MRF Ltd., originally started as a small manufacturing unit of balloons, latex cast squeaking toys and industrial gloves.
A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).
The company established its first office in 1949 at Chennai
It began the manufacturing of tyres in 1961.
MRF Tyres Strategy Analysis
The company, MRF Ltd., originally started as a small manufacturing unit of balloons, latex cast squeaking toys and industrial gloves.
A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).
The company established its first office in 1949 at Chennai
It began the manufacturing of tyres in 1961.
SECTOR INFORMATION
PORTER FIVE FORCES MODEL
COMPANY INFORMATION
PRODUCTS/ SERVICES OF MRF
SWOT ANALYSIS
COMPETITORS, STP
MARKETING MIX
DISTRIBUTION CHANNELS
DIGITAL MARKETING CAMPAIGN
SUMMER INTERNSHIP PROJECT by me at Apollo Tyres....... Some data has been hidden due to confidentiality................................................................................................................................................................................................................................
SECTOR INFORMATION
PORTER FIVE FORCES MODEL
COMPANY INFORMATION
PRODUCTS/ SERVICES OF MRF
SWOT ANALYSIS
COMPETITORS, STP
MARKETING MIX
DISTRIBUTION CHANNELS
DIGITAL MARKETING CAMPAIGN
SUMMER INTERNSHIP PROJECT by me at Apollo Tyres....... Some data has been hidden due to confidentiality................................................................................................................................................................................................................................
Market analysis and potential marketsize for taco autocomponents aftermarket ...Supa Buoy
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tata project about customer satisfaction . consumer satisfaction towards service provided by bellad motors koppal district karnataka india. tata motors history. 4 whellers discription
Sip presentation (Market Analytics of Bridges tone Tyres in Jaipur)Siddharth Bothra
This is Brief sip Presentation on Bridgestone india Pvt. Ltd.. i think it is very much useful for those who are in need of Matters related to tyres and how to execute it.
1. Summer Training Project Title : Analysis of Marketing Mix of Ram Lubhaya &Sons (Ralco) Under Guidance of: Presented By: Mr. Sartaj Bajwa Taranpreet Kaur (Faculty, PCTE) Mba-2(A)
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27. Table 4.1 No. of Respondents Percentage Wholesalers 21 42% Retailers 13 26% Both 16 32% Total 50
37. Table 4.10 No. of Respondents Contribution Mean Score Available with almost every dealer(1) 0 0 -0.62 Available with few dealers only(0) 19 0 Available with very few dealers(-1) 31 -31