1. Study of selected Distribution Channels of Ralco Cycle Tyres and Tubes

3. The company was floated by ShriSantPrakashPahwa and Shri Om PrakashPahwa.

4. It is India’s largest company in the field of automobile tyres

5. Product Mix:-

6. Tyres

7. Tubes

9. Brands of Ralson

10. Awards and Certifications

11. Additional Qualities of Ralson Group

12. Organization Chart of the Company

15. 1 .5 lakh tubes, 20000 hubs every day.

16. Ralson tyres have highest sales in the market inspite of highest prices.

17. Company has best R&D department recoganized by GOI

18. Weaknesses:- Lack of Advertisement.

19. Lack of Market Research

20. Oppurtunities:- It has huge untapped demand for Ralco Tyres in the domestic market.

21. It has huge oppurtunities in other segment of auto tyres.

22. Threat :- The labor comes from Bihar, thus company faces acute shortage of labor

24. LIQUID ASSET RATIO :- LIQUID ASSETS/ CURRENT LIABILITIES

25. ABSOLUTE LIQUID ASSET RATIO:- ABSOLUTE LIQUID ASSETS/CURRENT LIABILITIES

26. DEBT EQUITY RATIO :- TOTAL OUTSIDERS FUND/ SHAREHOLDERS FUND

27. EPS = NET PROFIT(AFTER TAX)/ NO OF EQUITY SHARES

29. Introduction to Distribution Channels Of Ralson

30. Branch Networks

31. OEM

32. Consigne Agents

33. Title of the Research Project. A STUDY OF SELECTED DISTRIBUTION CHANNELS OF RALCO CYCLE TYRES AND TUBES. OBJECTIVES: To study satisfaction level of DEALERS and OEM’S in context with certain attributes, who are dealing with the company for more than one year. To know the problems faced by the Dealers and OEM’s

35. R esearch design employed – Descriptive Research design for studying the market characteristics.

36. Data collcetion Method :- Questionnaire and Schedule.

37. Sampling plan :- Feasible way to collect Market Research Data.

38. Population :- Dealers of the following areas:-

39. Ludhiana

40. Moga

41. Sidhar

42. Raikot

43. Jagraon

45. Universe : List of all dealers of Punjab, and OEM’S of Ludhiana.

46. Sample Size : 50 Dealers, 4 OEM’S.

48. Data Analysis And Interpretation Fig 4.1 Status of Dealership of Dealers(Percentage wise).

49. Fig 4.2 Name of Brands dealt by the Dealers.

50. Fig 4.3(a) Ranking of Brands by Dealers

51. Fig 4.3 (b)

52. Fig 4.3(c)

53. Fig 4.3(d)

54. Fig 4.3(e)

55. Cumulative Ranking of all brands together.

56. Fig 4.4 No of years of association of dealers with Ralco

57. Fig 4.5Means of communication used by the Dealers for placing order.

58. Fig 4.6(a) Major segmenr of Ralcotyres dealt by the Dealers.

59. Fig 4.6(b) Major Segment of Tubes Dealt by the Dealers.

60. Fig 4.7 Lead time taken by the branch to execute the order.

61. Fig 4.8Time taken by the company to replace the goods.

62. Fig 4.9 (a)Satisfaction regarding timely delivery of goods.

63. Fig 4.9 (b)Satisfaction regarding Replacement Services.

64. Fig 4.9(c) Satisfaction regarding Discount Schemes.

65. Fig 4.9(d) Satisfaction regarding Price.

66. Fig 4.10 Attributes which need improvement.

67. Fig 5.2 Ranking of Brands by Oem’s.

68. Fig 5.3 No of years of association of Oems with Ralson.

69. Fig 5.4 Level of Agreement regarding Quality.

70. Fig 5.5 Level of agreement regarding Demand fulfillment.

71. Fig 5.6 Allocation of points to different attributes of Ralco by Oems .

72. Fig 5.7 Response of Oems towards increasing the quant of products.

73. Findings and Conclusion Replacement services although provided should be more speedy. Price should be decreased a bit to have more dealers and to beat its competitors in this context Greater inventory is required to satisfy the demand of OEMs. More discounts should be available to dealers.

74. LIMITATIONS:- The sample size is limited ( only 50 dealers). Survey represents the response of Dealers of Punjab only( Raikot, Sudhar, AhmedgarhMandi, Moga, Jagraon and Ludhiana). Time was limited. Information by dealers might be incorrect

75. Thank You