This document provides an overview of the FlexiFit business plan to operate as a fitness aggregator. The vision is to develop a global community for workouts and provide better convenience. Key plans include signing gyms and users in Amravati and nearby cities, achieving steady revenue and funding after one year. Competition and the growing Indian fitness industry are analyzed. Marketing will use booths, blogs and later social media. Gyms and users will be onboarded and provided appointments. Capital will come from personal funds and loans. Milestones in the first two years include expanding locations and users while improving service quality. Risks around gyms, traction, and technology are considered with contingencies. Financial projections estimate cashflow positivity by

1. FlexiFit : Stay Fit Everywhere

2. 01
Contents
Operations
How are we going to operate
05
Introduction
An Introduction to our service
07 Development and
Milestone
How are we going to develop the
business and important milestones?
03
09
Competition
Competitions and their working
Financial Projection
How our finances will be in future
02
Capitalization
What are the streams to capitalize the
business?
06
Industry Analysis
Analysis of current market situation
08 Risks and Contingencies
What are the risks involved and their
contingencies?
04
10
Marketing
How are we going to reach out
Summary
What all these means to all of us?
11 Appendices

3. Introduction
Vision
Our vision is to develop a community of people concerned workout around
the globe and provide them with better facilities in terms of quality as well
as convenience
01
Mission
• Sign Up gyms in Amravati
• Sign Up more gyms from nearby cities
• Get a steady stream of revenue
• Get funding at end of first year
• Build a brand name and long term relationship with
gyms
02

4. L
A
N
A
S
U
D
N
I
Y S I S
T
Industry Analysis
R
Y
 Total Revenue in India: 1,616m USD
 Revenue expected annual growth rate (CAGR
2019-2023) : 6.5%
 Project Revenue by 2023: 2,083m USD
 User count of Apps and wearables: 138.9m
 India has 3rd highest gross revenue after China
and USA
 High revenue and growth but industry lacks in %
of population working out i.e. low penetration
Fitness Industry
SWOT analysis

5. Competition
1. Talwalkars Better Value Fitness Ltd:
• Over 150 ultramodern branches across 70 cities
• Over 1,25,000 members
• First fitness centre opening in 1932
• offers from only gym to spas, aerobics and
health counselling.
2. Gold’s Gym Inc:
• Based out in USA, fitness centres in multiple
countries
• Over 700 facilities globally
• Largest chain globally
• Acknowledged for its finest equipment and
fitness knowledge
• Certified trainers and nutritional counselling
Indirect Direct
1. GymPik:
• Operates in more than 20 big cities
• Serves as aggregator for fitness center
• Provide Gym, Zumba, Aerobic and many
other similar services
• Fitness Blog is a major component of
their marketing
2. BookYourGame:
• Only in 5 cities
• 40 kinds of activities
• Dynamic Pricing for booking quick
appointment
Our competitive advantages will be clear in
next couple of slides…

6. Marketing
Traditional Marketing
• Booth in gyms, near hotels and other high footfall
areas
• Booth in Business and IT parks
• Sticker on gym equipment
• Brand mention in gym posters and advertisement
• Offers and promotions to increase brand loyalty
• Focus on small cities gym to develop long term
relationship
01
Digital Marketing
• Ads On fitness blogs
• Targeted E-mail marketing
• Facebook and Instagram ad in later
phases to increase brand value
02

7. Working with Gym
• Gym requests a visit or company
representative approaches them
• Gym is verified and categorized
• Based on gym situation, terms are negotiated
• Gym members are signed up
01
Operations
Working with Users
• Sign Up details are taken and verified by
gym
• Signed up users request for appointment
• Appointment is given by respective gym
02

8. Capitalization
Sources (for next 1 year)
• Personal Money – 50000₹ (over a period of one year)
• Business Loan from banks – 200000₹
• Commission from business
• Promotional events
01
Uses
• Infrastructure and service development
• Getting registration, trademarks etc.
• Operational costs
• Office lease and rent
• Business Intelligence development (AI)
02

9. Development and Milestone
2 Year
1 Month 3 Month 6 Month 1 Year
Keep expanding in nearby cities
Add 40 more gyms from nearby
cities and increase the number of
users. If needed get an actual
office. Look out for funding
Manage the service and standard
Focus on quality of service and
branding, structure promotions and
focus on setting up steady revenue
stream. 1500 users, 100 gyms. Get
funding and speed up growth
Move to profitability
Sign up gyms at rapid rate and fix
problems in our service. Sign up
250 gyms in small cities of
Maharashtra. Organize 3 events.
Connect to more and more gyms
During first month we are
looking for signing up 10 gym
in Amravati (from prepped
gym)
Now focus on users
During first 3 months focus
will be on getting 400 users
and 25 gyms signed up from
Amravati and near cities
repare and setup relationships
All the time before start of
servicing is given to setting
up relationship to gyms and
users in prepping them for
the service

10. Risks and Contingency
Random reverification
Keep an eye on users sentiment towards each
gym, if its degrading check that gym and
remove them if at all necessary
Flexible terms
Different contract for gyms without hampering
brand image under a NDA
Organize events and meet people
Organize events to meet people and figure out
reasons behind this and make changes
accordingly
2
3
1
Gyms may degrade service
After getting signed up and getting customer
gyms may go back to their lacky ways and
degrade brand image
Gyms not agreeing to standard terms
Gym may not be inclined to agree our standard
terms and conditions
Not getting enough traction
If our service is not getting popular among
users
2
3
1
Have a backup
4
Service crash from technical side
If our digital service can’t handle the services
due to server crash etc.
4 Create a robust website as a backup of service
and database backup at regular and frequent
interval, in case of server crash use web-view to
provide service

11. Financial Projection
No paid manpower is used for first
9-12 months.
There are other one time expenses
such as company registration,
trademark registration and others.
These will needed in first few
months and will be recovered in
first few month of 2020 with influx
new gym members.
By mid of 2020 business will be
cashflow positive.

12. A fitness community of users will be
developed who will help and nourish
each other out rather than taking
random information from internet.
Fitness
Community
Gym and Users both will be
benefitted in different ways.
Benefit to Both
We get a chance to establish a
aggregator business in a industry
with constant revenue
Win for us
Summary

13. Appendices
Statistical information and industry research
https://www.statista.com
01
Competition information
BIZ research labs
02
Marketing Strategy in Fitness
Delloite Research:
https://www2.deloitte.com/content/dam/Deloitte/in/Docume
nts/industries/in-india-services-sector-ges-2017-noexp.pdf
03