SEPM is an electronic wire and flat cable manufacturer established in 1988 as a subsidiary of Sumitomo Electric Industries, Japan. It has 584 employees and a paid-up capital of MYR70M. The automotive industry is a key focus but is facing challenges from the economic downturn, including lower orders and cost-cutting. SEPM competes with larger players and aims to strengthen its technology and global presence while developing its human resources through training. The MIS manager's role now focuses on revenue generation, cost reduction, talent retention, and using IT to streamline operations and increase customer satisfaction within budget constraints.

1. SUMITOMO ELECTRIC INTERCONNECT PRODUCTS (M) SDN BHD – SEPM (WWW.SEPM.COM.MY) Chong Foo Keong

2. SEPM Background Electronic Wire and Flat Cable manufacturer Established in March 1988 as a subsidiary of Sumitomo Electric Industries, Ltd., Japan Paid-up capital as at 2005 is MYR70M 584 staffs as at May 2009

3. Sales Revenue

4. Domestic Offices Sales Office A-3-1, Level 3, Block A Mines Waterfront Business Park No. 3, Jalan Tasik The Mines City 43300 Seri Kembangan, Selangor D.E., Selangor Tel : 603-89488418 Fax : 603-89488306 Sales Office and Factory No.1 Jalan Angkasa Mas Utama, Kawasan Perindustrian Tebrau II 81100 Johor Bahru Johor Darul Ta’zim Tel : 607-3555386, 354441, 3554212 Fax : 607-3549906

5. Industry Overview Industry trends Automotive cable as the industry has gone into digital-intensive features 0.07mm cable thickness Use of environmental friendly material (RoHS compliant) Impact of current economy downturn Low customer order Trim down workforce Cutting costs and overheads, cautious on spending and spending base on necessity Engage contract/outsource worker Stopping production for significant duration

6. Industry Overview Competitive landscape Compete with bigger industry player such as Hitachi Cable and Fujikura mainly in products, services, pricing Key success factors Business Spirit respect for human resources high regard for technology vision and long-range planning Principles Offer the very best goods and services to satisfy customer needs Build technical expertise, realize changes and strive for consistent growth Contribute to creating a better society and environment Maintain high corporate ethics and strive to become a company worthy of society's trust. Nurture a lively corporate culture that enables employee self-improvement.

7. Business Today Customer power and demanding Short goods delivery time/urgent order Price down, shrinking profit margin Quality after-sales service and support Collaboration Improve the value of supply and demand chain using IT to gain competitive advantage

8. Technology Today ERP, Data Warehouse and BI To measure and analyze business operation data To create financial data To measure and analyze financial data in relation to business operation data To better understand client’s behavior SCM and SOA Enhance collaboration between SEPM, customer and supplier Enable SEPM to exchange data with customer and supplier’s system Advance Production Planning Automate production planning process and provide better visibility in managing production resources Web enabled making accessibility, learning and working easier

9. Roles of MIS Manager Today Responsibility broaden beyond IT role and more business-savvy Leadership Communicator and motivator toward business goals and objectives Set priority to revenue generation/cost cutting activity Retaining talent/skill staff Conducive and safe working environment Competitive salary and benefits Human resource development program Grow business with limited budget (do more with less) strategically use of existing IT infrastructure which streamline operations, thereby reducing costs while increasing revenues and customer satisfaction. Protect IT investment by design and construct scalable and flexible IT infrastructure. Meet regulatory compliance requirements

10. The Future SEPM are aiming to become a “Glorious Excellence Company” Continuous human resource development through training and education Coordination among Sumitomo Electric worldwide in the three key areas namely research & development (R&D), manufacturing and sales "Expansion of our Global Presence" and "Strengthening of our Leading Technology"

11. Corporate Vision

12. Thank You