This document discusses how to build a successful social enterprise. It defines key terms like "social business pivot point" and compares different types of online groups like communes, collectives, and communities. The rest of the document provides guidance on how to start a social enterprise, including developing a social CRM strategy, governance guidelines, analytics programs, and ensuring proper integration across business functions. The overall message is that social enterprises require clear rules, governance, measurement, and alignment across internal and external operations to be effective.
El futuro de marketing an america latina (16 9)Esteban Kolsky
Presentacion para el Summit de SAP en Bogota el 29 de Julio de 2015.
Describe tres tendencias y seis iniciativas a usar para crear e implementar una estrategia exceptional de marketing para el 2015 y mas.
Presentation at CCC (Callidus Customer Conference) in Vegas earlier this year (April 2015). Covers the topics related to Customer Experience at a high level for Executives to get the knowledge they need.
El futuro de marketing an america latina (16 9)Esteban Kolsky
Presentacion para el Summit de SAP en Bogota el 29 de Julio de 2015.
Describe tres tendencias y seis iniciativas a usar para crear e implementar una estrategia exceptional de marketing para el 2015 y mas.
Presentation at CCC (Callidus Customer Conference) in Vegas earlier this year (April 2015). Covers the topics related to Customer Experience at a high level for Executives to get the knowledge they need.
Social Apps have arrived - how do you transform your ISV application to leverage these innovative principles, and what features do you need to build to get there? Join us for an interactive workshop that will give you first-hand experience in a new process we are introducing to our ISV partners. You will brainstorm on a sample application, and learn how to generate innovative ideas that address your customers needs in a forward-thinking way. After this session, you will be able to apply these same principles to start realizing your own Social App vision.
Presentation on long-tail of marketing given to Infor client meeting in Barcelona in March 2012. Of course, you will need some of the talk track, but there is good data in here IMO.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
An approach to implementing Web 2.0 using Communities of Practice. Describes the process and deliverables involved in establishing a Community of Practice.
Describes how to initiate and plan a Community of Practice to meet strategic objectives. Describes metrics for CoPs. Lists common Web 2.0 features for CoPs.
Changing the ‘experience’ of customer experienceEsteban Kolsky
Slide deck from 07-12-2011 Webinar with SAP and Management IQ. Talks about how to do Customer Service better by focusing customer experience, and how to accommodate the current issues in Customer Service in the design.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
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The most common fallacies of online communities
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Social Apps have arrived - how do you transform your ISV application to leverage these innovative principles, and what features do you need to build to get there? Join us for an interactive workshop that will give you first-hand experience in a new process we are introducing to our ISV partners. You will brainstorm on a sample application, and learn how to generate innovative ideas that address your customers needs in a forward-thinking way. After this session, you will be able to apply these same principles to start realizing your own Social App vision.
Presentation on long-tail of marketing given to Infor client meeting in Barcelona in March 2012. Of course, you will need some of the talk track, but there is good data in here IMO.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
An approach to implementing Web 2.0 using Communities of Practice. Describes the process and deliverables involved in establishing a Community of Practice.
Describes how to initiate and plan a Community of Practice to meet strategic objectives. Describes metrics for CoPs. Lists common Web 2.0 features for CoPs.
Changing the ‘experience’ of customer experienceEsteban Kolsky
Slide deck from 07-12-2011 Webinar with SAP and Management IQ. Talks about how to do Customer Service better by focusing customer experience, and how to accommodate the current issues in Customer Service in the design.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Slide deck from the Webinar with KANA Software to discuss the rise of knowledge infused processes, evolution of knowledge in the organization, and providing better self-service solutions.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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Sugar Con 2010 Presentation on Becoming a Social Enterprise
1. WHAT DOES IT MEAN TO BUILD A SOCIAL
ENTERPRISE, AND HOW TO DO IT
ESTEBAN KOLSKY - THINKJAR
2.
3.
4. client-facing operations internal operations
social CRM (external)
enterprise 2.0 (internal)
community
community
channel
function
function
channel
rules
rules
biz
biz
social business pivot point
5. in the absence of agreement about its
meaning, the term social is used in
many different senses and regarded as
a fuzzy concept
a fuzzy concept is a concept of which the
content, value, or boundaries of
application can vary according to
context or conditions, instead of being
fixed once and for all
http://en.Wikipedia.org
6. • collaboration
• responding to the social customer
• togetherness
• common v,m,g & o
• opening the kimono
• not kumbayah
8. client-facing operations internal operations
social CRM (external)
enterprise 2.0 (internal)
R&D
community
function
channel
rules
ERP
biz
SCM
social business pivot point
9. start here • social functions
• experiences
sales • data warehouse
marketing • eai, soa/rest, ws
service • portals, mashups
end-end process • business rules
scrm strategy
• service level agreements
guidelinesrules • measurement programs
EFM metrics • analytical programs
analytics • segmentation rules
• purpose for each one
wiki forum blog physical • guiding principles
• use rules and guidelines
collaboration wiki microblog • privacy and security
• channel-specific
structured object-centric • resources available
goal-oriented • purpose
ad-hoc impromptu twitter • processes to support
• integration needs
11. start need? yes want? yes fit? yes
no no no
no joy
deploy governance no plan?
yes
pr plan strategy integration yes silo?
yes no no no
pr? yes strategy?
12.
13. a commune is a cacophonic group. a commune is a
many-to-many disorganized conversation with no
rules or enforcers
a collective is a one-way conversation when a group of
users shares a common goal, with strict operating
guidelines, a hierarchy, and an entity that “leads”
ensuring all users have the same goal
a community is a like-minded group of individuals that
favors two-way communication as a way to increase
their power and knowledge. communities are self-
regulated and self-administered
14. function function
business function
rules rules
experience
social noise
survey
channel channel
customer (maybe) customer
community