This document discusses how successful marketing requires better measurement and analytics. It notes that consumers leave massive data footprints across channels that can provide insights if analyzed. Many organizations have too much data but lack the right questions or analytics to gain insights. The document outlines trends in analytics adoption, including how predictive analytics is gaining interest from marketers. It also discusses how cross-channel attribution helps marketers understand the true impact of campaigns across channels. The presentation emphasizes empowering analytics by connecting all customer data, using a mix of techniques to drive growth, and deploying analytics models to continuously deliver customer value.
Organizations today still face challenges when trying to identify, tap into and influence digital customers around their products and services. Traditional customer segmentation exercises are typically inward-facing and don’t lead to the appropriate return. In spite of mountains of data, a more transparent customer, and large investments to create digital personas and profiles of the targeted customer set, actual customer behavior and need sets are mostly shrouded in a mystery.
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
How to Create More Effective Storytelling by Leveraging DataCourse5i
Today, dashboards have become the epitome for communicating important business data and performance metrics. Instrumental in helping organizations achieve corporate alignment around business goals and objectives, they enable faster decision making, drive data-driven business strategies and ensure ROI.
Yet, the road to building dashboards for effective storytelling is not always easy. Often organizations struggle to create the right visual dashboards due to missing links between the data and story, or the amount of time and budget invested, which digress from the main objective of the visualization exercise. Additionally, the approach to storyboard development has been traditionally flawed with just a focus on the analysis – not telling a broader story. Then, even after organizations fine tune their dashboard and align with corporate objectives, they can still find themselves falling down in terms of adoption.
In this webinar, Anees Merchant, Senior Vice President of Blueocean Market Intelligence, will share with attendees how to develop a strong practice around data visualization and structure effective processes for success. Anees will also share various best practices and mistakes to avoid so organizations can produce powerful, actionable dashboards that are intuitive and include insights that are easily interpreted by all stakeholders.
The world around us is changing. Data is embedded in everything, and users from all lines of business want to leverage this data to influence decisions. The trick is to create a culture for pervasive analytics and empower the business to use data everywhere.
The core enabling technology to make this happen is Apache Hadoop. By leveraging Hadoop, organizations of all sizes and across all industries are making business models more predictable, and creating significant competitive advantages using big data.
Join Cloudera and Forrester to learn:
- What we mean by pervasive analytics, how it impacts your organization, and how to get started
- How leading organizations are using pervasive analytics for competitive advantage
- How Cloudera’s extensive partner ecosystem complements your strategy, helping deliver results faster
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
Blueocean IIR webinar - Superior Insights Through Information Integration: De...Course5i
Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become an necessity; a searchable repository and basic meta analysis is just not good enough.
Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, revealed how to apply a holistic 360 approach to produce better insights and achieve greater business impact.
Organizations today still face challenges when trying to identify, tap into and influence digital customers around their products and services. Traditional customer segmentation exercises are typically inward-facing and don’t lead to the appropriate return. In spite of mountains of data, a more transparent customer, and large investments to create digital personas and profiles of the targeted customer set, actual customer behavior and need sets are mostly shrouded in a mystery.
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
How to Create More Effective Storytelling by Leveraging DataCourse5i
Today, dashboards have become the epitome for communicating important business data and performance metrics. Instrumental in helping organizations achieve corporate alignment around business goals and objectives, they enable faster decision making, drive data-driven business strategies and ensure ROI.
Yet, the road to building dashboards for effective storytelling is not always easy. Often organizations struggle to create the right visual dashboards due to missing links between the data and story, or the amount of time and budget invested, which digress from the main objective of the visualization exercise. Additionally, the approach to storyboard development has been traditionally flawed with just a focus on the analysis – not telling a broader story. Then, even after organizations fine tune their dashboard and align with corporate objectives, they can still find themselves falling down in terms of adoption.
In this webinar, Anees Merchant, Senior Vice President of Blueocean Market Intelligence, will share with attendees how to develop a strong practice around data visualization and structure effective processes for success. Anees will also share various best practices and mistakes to avoid so organizations can produce powerful, actionable dashboards that are intuitive and include insights that are easily interpreted by all stakeholders.
The world around us is changing. Data is embedded in everything, and users from all lines of business want to leverage this data to influence decisions. The trick is to create a culture for pervasive analytics and empower the business to use data everywhere.
The core enabling technology to make this happen is Apache Hadoop. By leveraging Hadoop, organizations of all sizes and across all industries are making business models more predictable, and creating significant competitive advantages using big data.
Join Cloudera and Forrester to learn:
- What we mean by pervasive analytics, how it impacts your organization, and how to get started
- How leading organizations are using pervasive analytics for competitive advantage
- How Cloudera’s extensive partner ecosystem complements your strategy, helping deliver results faster
Blueocean Market Intelligence has created a proprietary solution called "Persona™" that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise. This solution provides insights around customers’ spending habits, purchase patterns, past behavior and purchases, recent and historical interaction with product categories, etc. It tracks and understands digital attributes, digital body language, up and downstream click data, sales funnel position and device preferences are important considerations for effectively identifying and building digital personas.
Using Persona's technology platform to capture Big Data effectively, we are able to empower global marketing teams to get closer to one-on-one marketing by delivering the right content to the right person, at the best time on the preferred channel.
Blueocean IIR webinar - Superior Insights Through Information Integration: De...Course5i
Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become an necessity; a searchable repository and basic meta analysis is just not good enough.
Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, revealed how to apply a holistic 360 approach to produce better insights and achieve greater business impact.
Connected Experiences Are Personalized ExperiencesLucidworks
Many companies claim personalization and omnichannel capabilities are top priorities. Few are able to deliver on those experiences.
For a recent Lucidworks-commissioned study, Forrester Consulting surveyed 350+ global business decision-makers to see what gets in the way of achieving these goals. They discovered that inefficient technology, lack of behavioral insights, and failure to tie initiatives to enterprise-wide goals are some of the most frequent blockers to personalization success.
Join guest speaker, Forrester VP and Principal Analyst, Brendan Witcher, and Lucidworks CEO, Will Hayes, to hear the results of the Forrester Consulting study, how to avoid “digital blindness,” and how to apply VoC data in real-time to delight customers with personalized experiences connected across every touchpoint.
In this webinar, you’ll learn:
- Why companies who utilize real-time customer signals report more effective personalization
- How to connect employees and customers in a shared experience through search and browse
- How Lucidworks clients Lenovo, Morgan Stanley and Red Hat fast-tracked improvements in conversion, engagement and customer satisfaction
Featuring
- Will Hayes, CEO, Lucidworks
- Brendan Witcher, VP, Principal Analyst, Forrester
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce StrategyLucidworks
In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey.
In this webinar, you’ll learn:
● What trends and opportunities are facing the ecommerce industry in 2020
● Why search is the universal path to understanding customer intent
● How large online retailers apply AI to maximize the effectiveness of their personalization efforts
Policing organizations face the same data access challenges as other organizations. Large volumes of siloed data make getting a full 360 understanding of existing connections and patterns difficult.
Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform.
[Webinar] Intelligent Policing. Leveraging Data to more effectively Serve Com...Lucidworks
Policing in the next decade is anticipated to be very different from historical methods. More data driven, more focused on the intricacies of communities they serve and more open and collaborative to make informed recommendations a reality. Whether its social populations, NIBRS or organization improvement that’s the driver, the IT requirement is largely the same. Provide 360 access to large volumes of siloed data to gain a full 360 understanding of existing connections and patterns for improved insight and recommendation.
Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform.
Data innovation improves officers' engagement with existing data and streamlines investigation workflows by enhancing collaboration. This improved visibility into existing police data allows for a more intelligent and responsive police force.
In this webinar, we'll cover:
The technology needs of an intelligent police force.
How a Global Search improves an officer's interaction with existing data.
Featuring
-Simon Taylor, VP, Worldwide Channels & Alliances, Lucidworks
-Michael Cizmar, Managing Director, MC+A
-Ian Williams, Manager of Analytics & Innovation, Toronto Police Service
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening RIGHT...Shelvspace, Inc.
The average CPG company loses up to 20% of their total revenue due to HUGE GAPS in retail execution. The silent killer that's devastating CPG is happening right on the shelf. Learn the 6 reasons why and how Shelvspace solves the problem.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Intel, Cloudera and guest speaker Forrester Research, Inc. discuss the strategy of pervasive analytics and real life examples of how analytics have already been embedded into applications and workflows.
Adaptive apps as the name suggests, anticipate and adapt to the needs of each customer to deliver more relevant and profitable interactions. By combining predictive analytics, big data, and APIs, they deliver individualized experiences that build strong, lasting relationships with customers. Adaptive apps promise to revolutionize how we imagine, design, and build apps and APIs for a wide variety of use cases.
In this track keynote, we’ll introduce the concept of a adaptive app, describe the opportunities they present, and discuss how you can start taking advantage of predictive analytics and APIs to accelerate your business.
Connected Experiences Are Personalized ExperiencesLucidworks
Many companies claim personalization and omnichannel capabilities are top priorities. Few are able to deliver on those experiences.
For a recent Lucidworks-commissioned study, Forrester Consulting surveyed 350+ global business decision-makers to see what gets in the way of achieving these goals. They discovered that inefficient technology, lack of behavioral insights, and failure to tie initiatives to enterprise-wide goals are some of the most frequent blockers to personalization success.
Join guest speaker, Forrester VP and Principal Analyst, Brendan Witcher, and Lucidworks CEO, Will Hayes, to hear the results of the Forrester Consulting study, how to avoid “digital blindness,” and how to apply VoC data in real-time to delight customers with personalized experiences connected across every touchpoint.
In this webinar, you’ll learn:
- Why companies who utilize real-time customer signals report more effective personalization
- How to connect employees and customers in a shared experience through search and browse
- How Lucidworks clients Lenovo, Morgan Stanley and Red Hat fast-tracked improvements in conversion, engagement and customer satisfaction
Featuring
- Will Hayes, CEO, Lucidworks
- Brendan Witcher, VP, Principal Analyst, Forrester
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce StrategyLucidworks
In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey.
In this webinar, you’ll learn:
● What trends and opportunities are facing the ecommerce industry in 2020
● Why search is the universal path to understanding customer intent
● How large online retailers apply AI to maximize the effectiveness of their personalization efforts
Policing organizations face the same data access challenges as other organizations. Large volumes of siloed data make getting a full 360 understanding of existing connections and patterns difficult.
Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform.
[Webinar] Intelligent Policing. Leveraging Data to more effectively Serve Com...Lucidworks
Policing in the next decade is anticipated to be very different from historical methods. More data driven, more focused on the intricacies of communities they serve and more open and collaborative to make informed recommendations a reality. Whether its social populations, NIBRS or organization improvement that’s the driver, the IT requirement is largely the same. Provide 360 access to large volumes of siloed data to gain a full 360 understanding of existing connections and patterns for improved insight and recommendation.
Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform.
Data innovation improves officers' engagement with existing data and streamlines investigation workflows by enhancing collaboration. This improved visibility into existing police data allows for a more intelligent and responsive police force.
In this webinar, we'll cover:
The technology needs of an intelligent police force.
How a Global Search improves an officer's interaction with existing data.
Featuring
-Simon Taylor, VP, Worldwide Channels & Alliances, Lucidworks
-Michael Cizmar, Managing Director, MC+A
-Ian Williams, Manager of Analytics & Innovation, Toronto Police Service
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening RIGHT...Shelvspace, Inc.
The average CPG company loses up to 20% of their total revenue due to HUGE GAPS in retail execution. The silent killer that's devastating CPG is happening right on the shelf. Learn the 6 reasons why and how Shelvspace solves the problem.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Intel, Cloudera and guest speaker Forrester Research, Inc. discuss the strategy of pervasive analytics and real life examples of how analytics have already been embedded into applications and workflows.
Adaptive apps as the name suggests, anticipate and adapt to the needs of each customer to deliver more relevant and profitable interactions. By combining predictive analytics, big data, and APIs, they deliver individualized experiences that build strong, lasting relationships with customers. Adaptive apps promise to revolutionize how we imagine, design, and build apps and APIs for a wide variety of use cases.
In this track keynote, we’ll introduce the concept of a adaptive app, describe the opportunities they present, and discuss how you can start taking advantage of predictive analytics and APIs to accelerate your business.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Learn more about a world beyond CRM suites and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.
Making Predictive Analytics Practical: How Marketing Can Drive EngagementProgress® Sitefinity™
Watch the full webinar recording here: http://goo.gl/4AdwiC
Nearly every marketer is coming to the realization that the future includes some combination of Big Data and predictive analytics. But how do you get there? Having the data is one thing, but understanding it and making it work for you is something else completely. Join Rowan Curran, Business Technology Researcher at Forrester Research, and Robert Mattson, Director of Product Marketing at Telerik, as they discuss recent research and real-life examples on the state of marketing and predictive analytics.
You will learn:
• How predictive analytics can drive more engaging personalized experiences
• What tools companies are using to build better contextualization for their customers
• The need for prescription in analytics
Combining Analytics and Experience For Digital DifferentiationAT Internet
Intervention de James McCormick, Principal Anlayst, Forrester Research lors du Digital Analytics Forum, événement AT Internet du 25 octobre 2016.
À l'ère des stratégies customer-centric, les entreprises doivent adopter une approche guidée par l'analytics pour proposer aux clients une expérience optimale pendant les phases d'engagement sur leurs dispositifs digitaux.
IW14 Session: Mike Gualtieri, Forrester ResearchSoftware AG
Session: Apama & Terracotta World; Big Data Streaming Analytics - Right Here, Right Now
Presentation Title: Streaming Analytics Is Icing On The Big Data Cake
Presentation given by Mike Gualtieri, Principal Analyst at Forrester Research, during the Apama & Terracotta World Session at Innovation World 2014 conference, Oct 13-15, 2014, at the Hyatt Regency New Orleans, produced by Software AG. Three days of vision, inspiration and insight. Innovation World is THE global event for digital leaders who are driven to leverage the Software AG Suite: Alfabet, Apama, ARIS, webMethods, Software AG Live, Terracotta and Adabas-Natural.
Keep Your Eyes on the Prize Why Context Matters More than EverEktron
To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Join guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway to learn why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
Learn how to deliver a seamless digital experience with this presentation from Jason Wallis, CTO of Mozu, featuring Adam Silverman, Principal Analyst at Forrester Research.
Watch the webinar replay here: http://info.mozu.com/ecommerce-responsive-design-considerations-webinar.html
Today we are beyond the point where big data is in the prototype stage. We are entering an era where automation, integration and end-to-end solutions need to be built rapidly to facilitate disruption. Companies need to architect a
platform for Big Data (and traditional data) analytics
To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want – as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when.
You need a powerful and robust “brain” in your marketing technology (martech) stack to enable real-time, omni-channel, smart, connected customer experiences.
Our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Rob Romano, VP of Digital Strategy at NGDATA, give an interactive conversation on how to transform your marketing to make every experience truly resonate with your customers.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
Watch the full webinar recording here: http://goo.gl/dxuDTG
Today, Marketing is more responsible for revenue growth than ever before. With 60 percent of all buying decisions happening before potential clients even contact vendors, marketing must be more effective in leading conversations. The challenge is that those conversations happen over multiple channels, including web, mobile, events and others.
Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research along with Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity CMS and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com, will discuss how the world of Web Content Management is transforming to drive better customer digital experiences.
Similar to Successful Marketing Requires Even Better Measurement and Analytics (20)
The creative guys behind Old Spice share their secrets in how they continue to revive and grow the quintessential brand across channels, both traditional and new.
Lenovo, the marketer of ThinkPad computers, has recently transformed from a global #4 PC player to global #2, with significant contributions from global eCommerce. The ThinkPad brand has expanded globally and has harnessed the power of crowdsourcing and social engagement in an authentic way. Lenovo's Ajit Sivadasan presents key insights and lessons learned that marketers can take back to their organizations.
Everyone talks about making decisions with data; yet many are frustrated by the confusion and false promises of 'big data'. What marketers really need is the right data at the right time in the right context to engage their customers. Steve Briley, VP of Data Sciences & Analytics at Acxiom explores the trappings of engaging with the omni-channel consumer and fundamental marketing techniques to deliver deeply personal customer experiences over timAe.
Many if not most business have both online and offline components to their marketing ecosystem. In this session Justin Schuster and Brandon Bethea explore the challenges and opportunities presented by connecting these two worlds together through the lens of a big box retailer to drive greater understanding and improved marketing performance.
For most brands, digital marketing lives in its own world, yet we know there are a multitude of offline marketing and external factors than impact results. Adometry's Tim McDonough provides a road-map and examples of bringing media mix modeling together with digital marketing attribution to better understand real results.
Zillow's Jeremy Wacksman takes us through exactly where Zillow has found Mobile wins, and his strategy leading up to today and where he’s going with Mobile next year.
Adometry CEO Paul Pellman kicked off the inaugural XCMO Summit with a challenge to attendees to aggressively move cross-channel marketing and optimization to the forefront of their strategic agenda.
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Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
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👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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14. Marketing’s Big Data applications are
known by other names
› Customer facing
• Dialogue-based
campaigns/real-time
presentation
• Interaction/offer
management
• Online testing and
targeting
• Predictive call routing
• Retargeting
› Data and Analysis
• Data capture and analysis
• BI/Reporting
• Web Analytics
• Attribution/Marketing Mix
• Real-time Scoring
• Social CRM
• Market Insights
• Competitive Intelligence
15. Please rank your top three drivers that encourage
your organization to make use of measurement and
analytics
44% use analytics to improve
customer acquisition and
targeting
22% use analytics to improve
customer retention
7% use analytics to improve
marketing accountability
17. Expectations from analytics technology are
high “Please select the answer that best describes the impact you expect the technologies in the
categories below to have on your firm”
Source: November 2013 “Top Technology Trends To Watch: 2014 To 2016”
Rank 2012 (N=216) 2013 (N=118)
1 Mobile applications Mobile applications
2 Mobile platforms (Android, iOs, Blackberry) Big data platforms for real-time analytics
3 Big data platforms for real-time analytics Cloud-based or as-a-service applications
4 Cloud-based or as-a-service applications Customer intelligence and analytics platforms
5 Infrastructure-as-a-service Mobile platforms (Android, iOs, Blackberry)
6 Business event processing and rules Infrastructure-as-a-service
7 Big data platforms for batch analytics Big data platforms for batch analytics
8 Customer intelligence and analytics platforms Sensor systems and smart computing
9 Collaboration and social platforms Business intelligence (reporting, visualization and analytics
10 Sensor systems and smart computing Collaboration and social platforms
11 Business intelligence (reporting, visualization and analytics Business event processing and rules
Base: enterprise architect professionals, Global State Of Enterprise Architecture Online Survey, 2011 through 2013
18. Expectations from analytics technology are
high “Please select the answer that best describes the impact you expect the technologies in the
categories below to have on your firm - revolutionary”
Source: November 2013 “Top Technology Trends To Watch: 2014 To 2016”
Rank 2012 (N=216) 2013 (N=118)
1 Mobile applications Mobile applications
2 Mobile platforms (Android, iOs, Blackberry) Big data platforms for real-time analytics
3 Big data platforms for real-time analytics Cloud-based or as-a-service applications
4 Cloud-based or as-a-service applications Customer intelligence and analytics platforms
5 Infrastructure-as-a-service Mobile platforms (Android, iOs, Blackberry)
6 Business event processing and rules Infrastructure-as-a-service
7 Big data platforms for batch analytics Big data platforms for batch analytics
8 Customer intelligence and analytics platforms Sensor systems and smart computing
9 Collaboration and social platforms Business intelligence (reporting, visualization and analytics
10 Sensor systems and smart computing Collaboration and social platforms
11 Business intelligence (reporting, visualization and analytics Business event processing and rules
Base: enterprise architect professionals, Global State Of Enterprise Architecture Online Survey, 2011 through 2013
21. 16% of brands leverage advanced
analytics techniques to inform a
more accurate evaluation of their
channels
Source: In market survey on 2013/2014 Measurement and Analytics Trends
22. 53% of brands use last touch
measurement to allocate conversion
credit
Source: In market survey on 2013/2014 Measurement and Analytics Trends
24. In what areas of business do you apply insights from
marketing measurement and customer analytics?
69% use insights for
customer relationship
management
67% use insights for channel
and campaign planning
62% use insights for
customer experience
management
Thank you, Paul. Its great to be hear today to talk about a topic near and dear to my heart—measurement.My name is Tina Moffett, I’m an analyst on the customer insights team at Forrester. I cover anything and everything around measurement—attribution, marketing mix modeling and metrics around marketing efficiency and effectiveness. Today, I’ll share some research and trends around measurement.But before we get started, I wanted to set the stage. I wanted you to understand why I think measurement is essential for businesses to grow. Why not only measurement and analytics—but accurate—measurement and analytics will help win, retain and grow customers(CLICK)
This is my son Jack. Jack will be 3 next week.Jack is a…well, he’s a lively kid. Loves to run, play, and really, he just wears me out!So, to channel some of his energy, I signed him up for soccer. I went to a really great place in NY. House of Sports. Great large facilities, great teachers.Well, I went to their FB page to check them out, visited them onsite and while there I filled out an information sheet. They sent me an email regarding their spring soccer tots class, I ended up signing him up, Received the receipt and have my class scheduled all online through their secure portal. It was an easy process and they took all my information, sent me relevant content/messages and I ended up signing up for my son.(CLICK)
Picture: fullcirclecrm.comWell when I was on the online portal one day looking up Jack’s schedule, I noticed I had this optionSelect a player—this was weird to me. I only had one son, why should I select myself. I never signed up for anything.And (CLICK) my career stats. First of all, I played no sports with house of sports and—most importantly—I’m not 39. I’m significantly younger. SIGNIFICANTLY.While those details may not bother some. It bothered me. I gave them my $265 dollars, I enrolled jack not only once but twice, and the interface that I use to access my son’s information is inaccurate. It’s frustrating. And it made me think (CLICK) data does not equal intelligence. Just because they had all my information, they never, ever used it in an intelligent way. Now, they couldn’t of used Jack’s information—he’s underage. I get that. But they could have customized the experience through the interface, recognized that I’m the mom-the care giver-and offer me different sport options for my son. Or a place for me to order more tee shirts or soccer balls. But they failed.Pivoting on this example, I’m hear TODAY to talk about the changing/evolving customer interaction ecosystem and how measurement and analytics need to provide real time insights to which interactions are working and which ones aren’t. (CLICK)
…I will share with you consumer interaction trends and how the of the age of the customer is drastically forcing brands to change from marketing strategies to interaction strategies. I will then dive deep into different measurement and analytics adoption patterns and trends and finally I will end with 3 key takeaways to consider when developing a measurement and analytics strategy (CLICK)
Before we start down the path of measurement and analytics, let’s set the stage. We need to discuss what consumers are doing, how they are interacting with the brand—to help make the case for more advanced measurement and analytics. (CLICK)
To win in the age of the customer companies must focus on four market imperatives:Transform the customer experience: Forrester defines customer experience as: How customers perceive their interactions with your company.Our Customer Experience Index has shown that customer experience leaders enjoy higher stock performance and revenue than the laggards in those same industries.The challenge for companies is to re-think customer experience from the outside-in which means managing and building organizational capabilities for Cx to mature from break-fix to break-through customer experience capability and deliver an exceptional unified experience across touch-points.Embrace the mobile mind shift: The mobile mind shift is the expectation that your customer can get what he wants in his immediate context and moments of need. Shifted customers give their loyalty to companies that support them in “mobile moments”, and dump them if there’s a more connected alternative. 52% of highly mobile people are frustrated when something they want isn’t available on their smartphone. Serving customers now means serving them in their mobile moments. Become a digital disruptor: Digital disruptors are those who threaten to make you irrelevant by delivering a more compelling product and service experience than you can and at a lower cost. In today’s digital era, more players can experiment with disruptive ideas because:Barriers to entry are near zero so more disruptors can easily jump into your space with their idea and they can fail fast and cheap and move on which leads to far more idea power from the disruptors.Firms that do not disrupt their own businesses will sit by watching as someone else generates and implements the best product ideas their category has seen in its history.Forrester believes firms in any industry are facing 100X the innovation power from disruptors than ever before.Turn big data into business insights: Big Data is the frontier of a firm’s ability to store, process, and access all the data it needs to operate effectively, reduce risk, make decisions, and serve customers.With digital channels, firms have more data than ever. But on average, they utilize only 12% of their available data.Developing real customer and business insights from all of the data now available requires an overhaul to both data management and the analytics programs.One interesting example we’ve seen is US retail chain Macys work in price optimization -- based on sales and competition. They now do more than 270 million price calculations in less than 2 hours (down from 30 hours) resulting in several price changes per day.
The age of the customer is leaving massive footprints of data for organizations to leverage and drastically change their strategy. In the customer’s world, they produce personal information, such as information about their family, their aspirations, their needs. From your point of view, you have information based on their behavior and interactions with the brands, for example, if they went to your website, or how they interacted with you in the past..Let’s think about this…
This: this is your customers’ life. They’re bombarded with messages about the products and services they should be interested in, but almost NONE of it is tailored to them! They see posts on Facebook – both from friends and from brands – telling them how great this bank or that retailer is. They do some research, but Google give them too many choices, creating a state of “analysis paralysis”. And then, the minute we recognize them? Well, we launch into a series of marketing communications that are rarely targeted to what their real needs and wants are! And in the end, we cannot measure and analyze effectively what’s working and what isn’t. It’s frustrating for YOU and for the CONSUMER. (CLICK)
This illustrates my next pointFundamentally, we have two problems that are at odds with one another: an imbalance of questions and answers.(CLICK) First, we have too many questions, but the wrong data to answer them (EXAMPLE)(CLICK) Second, we have way too much data and we’re unable to answer the right questions (EXAMPLE)And as a results (CLICK)
Picture: http://gigaom.com/2012/12/22/we-dont-need-more-data-scientists-just-simpler-ways-to-use-big-data/….there is an increased spotlight is on measurement and analytics to help weed through this information with great precision, insights and advance analytics rigor. It’s an exhausting process, but organization are using analytics and measurement to drive their business decisions…their marketing decisions. So, what are we seeing in terms of adoption and trends in this space? CLICK
Overall, we are seeing a rapid increase in adoption of analytics and measurement. Go onto meetup.com and search big data. We have large groups of people, some professionals, students, in academia—but all with a strong interest in data, technology that enables data, and the analytics that drive insights. They want to know. How we can leverage analytics and measurement to better understand business growth, consumer interactions, and marketing success.
First, big data still presents a tremendous amount of opportunity for marketers.
…and the application of big data can vary from customer facing activities, such as interaction management, online testing and targeting.And to back end analysis, such as attribution and marketing mix. So, while we see such a tremendous amount of data, businesses can use this informationHave more relevant conversations with their customers and to really understand behaviors, motivations, and needs—all while measuring the impact of their business.So, how are firms using this information (CLICK)
Source: 2014 Measurement and Analytics Survey (currently in market)Forrester currently has, in market, the 2014 measurement and analytics survey, when asked Please rank your top three drivers that encourage your organization to make use of measurement and analytics:So, we wanted to explore this a bit further. Which analytics techniques are being adopted by analytics professionals (CLICK)
Now, we found that most firms are doing some type of reporting and descriptive analytics at a base level. In fact, they’ve been doing it for a long time. However, Predictive Analytics—such as propensity models—has seen a recent increase in adoption. Many firms are using propensity models to better identify when customers will churn, or what’s the next best offer. Additionally, we’ve seen an increased adoption in “real time” analytics. The ability to make instant changes to the consumer conversation. Think about it. It’s the ability to send out relevant ads, relevant offers, to your customers. And on the business side, it’s the ability to change immediately your marketing strategy, your media buying approach. This increased need of real time action is necessary in the age of the customer. Customers can go to your competition, so having the analytics in place puts you at a strategic advance to retain your existing customers, and grow the relationship.
SO, naturally, the expectations from analytics technologies are HIGH. The analytics technologies must deliver on the need for predictive analytics and real time actionablity. When we looked at the trend of how specific analytics technologies would impact a firm (CLICK) occurring between 2012 and 2013 (CLICK)
From 2012 to 2013, we saw a significant shift in the need of big data platforms, CI platforms, and BI platforms. Why? Data has grown, customers are producing massive amounts of information, and firms need the right tools to access this information. Big data platforms are needed to collect and manage this data—it’s the layer that sits under CI applications—the applications that enable firms to identify customer trends, their needs, their motivations. And an increased in BI tools—tools that visually display data and provide holistic business reports—collects all this big data information and provides insights to how it impacts the bottom line (revenue, profitability, and growth) of the business.
Photo Source: increaserss.com
Just to level set Forrester defines attribution as the practice of allocating proportional credit to all marketing communications, across all channels, that ultimately lead to the desired customer action. We’re not just talking digital, or mobile…we’re talking every, single interaction point across the customer lifecycle. This is a daunting task, because it’s not easy to assign credit across all touch points—addressable or non-addressableSo, in a survey we have in market right now (and sharing early results), we found that (CLICK)
www.exchangewire.com 16% of brands leverage advanced analytics techniques to inform a more accurate evaluation of their channels. So, some firms understand the need to employ advanced analytics to understand marketing performance, to understand channel performance. But clearly, not enough. There is an extreme deficiency in adoption of more advanced analytics, since we found that (CLICK)
blog.sourcemetrics.comAbout 53% of brands still use last touch measurement to allocate conversion credit. Now this number has gone down compared to recent years, but still a large proportion of companies are using basic approach's to evaluate performance. MOREOVER, they’re using last touch as a way to help them determine if a campaign was successful, and to help guide them on their future decision to invest in the right channels and tactics.But, really, who can blame these firms? The analytics community has a lot of different approaches to solve for measurement and insights. In the case of attribution, there is complete confusion about how to use attribution and marketing mix together. At Forrester, we see attribution and marketing mix as the holy grail of marketing measurement, insights, and optimizations. (CLICK)
But when they are used together, they provide deep, true performance insights on conversion credit and cost allocation (CLICK) across all channels. Those insights and metrics are then inputted into the marketing mix model, which can now optimize on more accurate performance metrics. So, budgets are set based on what tactics and channels are actually driving value. This is a holistic marketing performance measurement and optimization approach. (CLICK). Ultimately, firms must get to this approach to gain a better, more accurate view of channel and tactical campaign and channel performance, while understanding how investments into specific channels could impact their Key Performance Indicators, Like Revenue or Profitability or Customer Value.So, what can businesses do with this types of insights? (CLICK)
Source: 2014 Measurement and Analytics Survey (currently in market)In what areas of business do you apply insights from marketing measurement and customer analytics? [Select all that apply]These insights are leveraged to understand 2 things: customers and marketing performance. When ask in our in-market survey, how do you apply insights from marketing measurement and customer analytics, 68% indicated they use it to manage customer relationships. They leverage these insights to understand how they can talk with more relevancy with their customers, so naturally, 67% use insight for future channel and campaign planning. Because, when you think about it, when firms know what their customers want, they can properly understand the performance of channels and campaigns. And finally, 62% say they use insights to manage the customer experience. And we’re seeing this a lot today. A customer responds to a mobile text with a specific offer as she’s walking RIGHT PAST the store, and decides to take advantage of the offer, walks into the store, buys that sweater and redeems her offer. In the customer’s mind—that offer she received and her purchasing that sweater is a full on experience. So, brands are taking advantage of that and coupling some exclusivity, in-store experience with that. So, there’s a bridge between insights, and experience. Now, that I’ve shared some trends with you, some of my research, what can you do IMMEDIATELY when you walk into the office on Monday to adopt a more advanced (CLICK)…
…approach to analytics and measurement? I like to end all my speeches with giving advice on taking action.You need to empower analytics. But what does that mean? (CLICK)
In our surveys we constantly hear that data management is the biggest hurdle. Part of this is managing the massive amounts of data across channels, across marketing tactics. And trying to tie that data together requires someone—a data evangelist—who understands the complexity of the data, how it can be leveraged across different channels, though direct (customer key connection) or indirect ways (via statistical analysis). The first thing to do when you get back is to identify the person in your organization—because there is one—who knows everything about your data. Sit down with them. Have them go through the type of data your firm has access to, at what level (customer level or aggregate), the condition of your data, and the channels with all the data. From there, you’ll be able to understand how you can leverage this data to enhance analytics and measurement. Build a meta data dictionary. Have it be a bible in your organization. Assign someone to manage it. Most of all, be proactive to ensure your data is clean, accessible, and privacy compliant.
Second, choose the right mix of analytical techniques that drive a balanced customer growth. What does that mean? It means that of all your analytical approaches, make certain that you have the right focused mix of awareness/acquisition/retention & growth/loyalty. For established large financial services firms, this may mean focus a lot of your marketing/business efforts on cross-sell/upsell efforts to existing clients, while targeting the right group of high growth customers for acquisition. For Telco, this may mean to strongly focus on pure retention and loyalty programs, with about 15% focus on acquisition efforts. Just make certain your analytical techniques are aligned with business objectives. And finally (CLICK)
Don’t deploy analytics and measurement efforts as “projects” but as ways to grow and retain your customers. Analytics should be the foundation to build a customer strategy, and in the age of the customer, it’s data and insights that’s helping businesses determine future investments and how to drive contextual conversations to retain and grow their customer base.Thank you.