Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Create More Effective Storytelling by Leveraging Data

Today, dashboards have become the epitome for communicating important business data and performance metrics. Instrumental in helping organizations achieve corporate alignment around business goals and objectives, they enable faster decision making, drive data-driven business strategies and ensure ROI.

Yet, the road to building dashboards for effective storytelling is not always easy. Often organizations struggle to create the right visual dashboards due to missing links between the data and story, or the amount of time and budget invested, which digress from the main objective of the visualization exercise. Additionally, the approach to storyboard development has been traditionally flawed with just a focus on the analysis – not telling a broader story. Then, even after organizations fine tune their dashboard and align with corporate objectives, they can still find themselves falling down in terms of adoption.

In this webinar, Anees Merchant, Senior Vice President of Blueocean Market Intelligence, will share with attendees how to develop a strong practice around data visualization and structure effective processes for success. Anees will also share various best practices and mistakes to avoid so organizations can produce powerful, actionable dashboards that are intuitive and include insights that are easily interpreted by all stakeholders.

  • Be the first to comment

How to Create More Effective Storytelling by Leveraging Data

  1. 1. How to Create More Effective Storytelling by Leveraging Data 29 September 2015 Proprietary and Confidential
  2. 2. About Us © 2015 Blueocean Market Intelligence1 Global analytics and insights leader with 1,000 analysts providing decision support for sales, marketing and product planning We Are Enable businesses to make sound, data-driven decisions through a multi-disciplinary approach and 360 view of customers, competitors and markets Vision Exciting, Innovative, Creative, Data-Driven Culture Deloitte list of Fastest Growing Companies (5 years) Fortune Magazine/IAOP Top 100 Outsourcing Companies in the World (5 years) Recognition
  3. 3. Our secret sauce for Story telling with data 7 step process – • Hypothesis building / What are you trying to answer or solve for? • For whom are you trying to solve for? • What measurements are required to solve for? • How are they calculated? • What data sources are relevant and reliable? • What process is required to manage the data? • How would the data be retrieved? © 2015 Blueocean Market Intelligence2 Asking yourself the right questions is part of the process that will lead you to the intended results.
  4. 4. What is the hypothesis? What business results are we trying to solve for? © 2015 Blueocean Market Intelligence3 Customer which type of customer (B2B and B2C, etc.), which segments, which regions? Cross sell and upsell which products or category are the focus? Channel which channel did the customer originate from?
  5. 5. For whom are you trying to solve for? © 2015 Blueocean Market Intelligence4
  6. 6. What measurements are required to answer or solve? © 2015 Blueocean Market Intelligence5
  7. 7. How are they calculated? © 2015 Blueocean Market Intelligence6 INPUT OUTPUT OUTPUT Process
  8. 8. What data sources are relevant and reliable to measure? © 2015 Blueocean Market Intelligence7
  9. 9. What process should be adopted in order to manage the data? © 2015 Blueocean Market Intelligence8
  10. 10. How do we actually retrieve the data? © 2015 Blueocean Market Intelligence9 IT or data security concerns Lack of skillsets against extraction Time limitations Lack of capabilities in the source system to extract information
  11. 11. © 2015 Blueocean Market Intelligence10 Key things to consider
  12. 12. Don’t over complicate the journey © 2015 Blueocean Market Intelligence11
  13. 13. The right team © 2015 Blueocean Market Intelligence12
  14. 14. Keep it visual and interactive © 2015 Blueocean Market Intelligence13
  15. 15. Enable data democracy © 2015 Blueocean Market Intelligence14
  16. 16. Quick recap © 2015 Blueocean Market Intelligence15
  17. 17. © 2015 Blueocean Market Intelligence16 Thank You For more information: Anees Merchant, Senior Vice President Email: anees.m@blueoceanmi.com Twitter: @aneesmerchant LinkedIn: www.linkedin.com/aneesmerchant

    Be the first to comment

    Login to see the comments

  • BrettDovey

    Oct. 27, 2015

Today, dashboards have become the epitome for communicating important business data and performance metrics. Instrumental in helping organizations achieve corporate alignment around business goals and objectives, they enable faster decision making, drive data-driven business strategies and ensure ROI. Yet, the road to building dashboards for effective storytelling is not always easy. Often organizations struggle to create the right visual dashboards due to missing links between the data and story, or the amount of time and budget invested, which digress from the main objective of the visualization exercise. Additionally, the approach to storyboard development has been traditionally flawed with just a focus on the analysis – not telling a broader story. Then, even after organizations fine tune their dashboard and align with corporate objectives, they can still find themselves falling down in terms of adoption. In this webinar, Anees Merchant, Senior Vice President of Blueocean Market Intelligence, will share with attendees how to develop a strong practice around data visualization and structure effective processes for success. Anees will also share various best practices and mistakes to avoid so organizations can produce powerful, actionable dashboards that are intuitive and include insights that are easily interpreted by all stakeholders.

Views

Total views

539

On Slideshare

0

From embeds

0

Number of embeds

17

Actions

Downloads

8

Shares

0

Comments

0

Likes

1

×