This document provides an overview and advertising opportunities for NCAA basketball games across various television networks and platforms. It summarizes that:
1) The NCAA basketball regular season runs from November to March with over 300 games broadcast on ESPN, ESPN2, and other networks, offering frequent advertising opportunities.
2) March Madness is the culmination of the season with 68 teams competing in a playoff tournament broadcast on TBS, TNT, TRUTV, and culminating with the Final Four and National Championship games on TBS.
3) NCAA basketball attracts an affluent, well-educated audience on television and is also highly engaged on social media platforms like Twitter. Advertisers can leverage this engagement across programming
This document provides information about UFC (Ultimate Fighting Championship) fighting classes and title holders, viewership and social media statistics. It summarizes that UFC has 8 male weight classes ranging from flyweight to heavyweight, with 2 women's classes. It details the current champions and number of fighters in each class. The document also outlines UFC's strong social media presence and engagement, with millions of tweets about events and shows each year. UFC attracts a passionate audience that is very active online and on social media.
4 global was commissioned to complete research in three key areas - participation trends, health interventions, and infrastructure - to support current and future planning for a client. The client found the level of detail and quality of insights provided by 4 global to be impressive. 4 global produces high-quality strategic guidance and analysis to help clients maximize returns from using data and digital positioning in the changing sector of sport and physical activity.
Motorsports Due diligence - Case Study (MC[CO] LabsMC[CO] Labs
Ā
The strategic due diligence focused on sizing the upside opportunity for a motorsports business from direct-to-consumer streaming, potential expansion of media rights revenue, and a new sponsorship strategy. MC[CO] Labs analyzed sports market trends, conducted interviews, and developed three-year revenue forecasts to model the commercial valuation. Their work provided insights into key growth drivers and validated management's strategic plan, informing the client's investment decision-making.
First ever true Social Platform for CricketersCrickedin
Ā
CrickedIn aims to connect the world's amateur and professional cricketers through a global online network. Their goal is to fundamentally transform how cricket works by connecting talent to opportunities at a massive scale. They plan to build the world's largest cricket network by leveraging technology and data to provide value to cricketers, clubs, brands and fans through features like a professional identity ecosystem, insights, monetization solutions, and a viral growth engine. CrickedIn believes this global cricket network can provide economic opportunities for all entities involved with the sport and has an attractive financial model and vision to connect over 100 million cricketers worldwide.
Sport Business Days, Warsaw School of EconomicsRafal Dylewski
Ā
This document discusses how new generations of fans have different expectations for live sports experiences due to their use of technology. Younger fans expect content to be delivered instantly on their terms via mobile devices. They also engage heavily with second screens during events. As a result, event owners must enhance the total fan experience with better WiFi, mobile content, and engagement technologies like beacons to provide a seamless experience and stay relevant. A case study showed how beacons increased fan engagement and purchases at a soccer match in Poland.
Introduction to the MI-GSO | PCUBED Service Innovation StudyAnthony Lourides
Ā
The document discusses accelerating growth through service innovation. It notes that services are becoming core to business landscapes and a major topic for CEOs, with 70% of Fortune 500 companies expecting future revenue growth from services. Traditional businesses will need to transform their service innovation capabilities to succeed in increasingly competitive markets. The study aims to identify critical capabilities for transitioning from product-focused to service-based business models. It will involve a structured questionnaire and interviews with senior leaders across industries to develop a contemporary perspective on this key issue. The results will provide insights on scaling service innovation within organizations.
This document provides an overview and advertising opportunities for NCAA basketball games across various television networks and platforms. It summarizes that:
1) The NCAA basketball regular season runs from November to March with over 300 games broadcast on ESPN, ESPN2, and other networks, offering frequent advertising opportunities.
2) March Madness is the culmination of the season with 68 teams competing in a playoff tournament broadcast on TBS, TNT, TRUTV, and culminating with the Final Four and National Championship games on TBS.
3) NCAA basketball attracts an affluent, well-educated audience on television and is also highly engaged on social media platforms like Twitter. Advertisers can leverage this engagement across programming
This document provides information about UFC (Ultimate Fighting Championship) fighting classes and title holders, viewership and social media statistics. It summarizes that UFC has 8 male weight classes ranging from flyweight to heavyweight, with 2 women's classes. It details the current champions and number of fighters in each class. The document also outlines UFC's strong social media presence and engagement, with millions of tweets about events and shows each year. UFC attracts a passionate audience that is very active online and on social media.
4 global was commissioned to complete research in three key areas - participation trends, health interventions, and infrastructure - to support current and future planning for a client. The client found the level of detail and quality of insights provided by 4 global to be impressive. 4 global produces high-quality strategic guidance and analysis to help clients maximize returns from using data and digital positioning in the changing sector of sport and physical activity.
Motorsports Due diligence - Case Study (MC[CO] LabsMC[CO] Labs
Ā
The strategic due diligence focused on sizing the upside opportunity for a motorsports business from direct-to-consumer streaming, potential expansion of media rights revenue, and a new sponsorship strategy. MC[CO] Labs analyzed sports market trends, conducted interviews, and developed three-year revenue forecasts to model the commercial valuation. Their work provided insights into key growth drivers and validated management's strategic plan, informing the client's investment decision-making.
First ever true Social Platform for CricketersCrickedin
Ā
CrickedIn aims to connect the world's amateur and professional cricketers through a global online network. Their goal is to fundamentally transform how cricket works by connecting talent to opportunities at a massive scale. They plan to build the world's largest cricket network by leveraging technology and data to provide value to cricketers, clubs, brands and fans through features like a professional identity ecosystem, insights, monetization solutions, and a viral growth engine. CrickedIn believes this global cricket network can provide economic opportunities for all entities involved with the sport and has an attractive financial model and vision to connect over 100 million cricketers worldwide.
Sport Business Days, Warsaw School of EconomicsRafal Dylewski
Ā
This document discusses how new generations of fans have different expectations for live sports experiences due to their use of technology. Younger fans expect content to be delivered instantly on their terms via mobile devices. They also engage heavily with second screens during events. As a result, event owners must enhance the total fan experience with better WiFi, mobile content, and engagement technologies like beacons to provide a seamless experience and stay relevant. A case study showed how beacons increased fan engagement and purchases at a soccer match in Poland.
Introduction to the MI-GSO | PCUBED Service Innovation StudyAnthony Lourides
Ā
The document discusses accelerating growth through service innovation. It notes that services are becoming core to business landscapes and a major topic for CEOs, with 70% of Fortune 500 companies expecting future revenue growth from services. Traditional businesses will need to transform their service innovation capabilities to succeed in increasingly competitive markets. The study aims to identify critical capabilities for transitioning from product-focused to service-based business models. It will involve a structured questionnaire and interviews with senior leaders across industries to develop a contemporary perspective on this key issue. The results will provide insights on scaling service innovation within organizations.
Part two opportunities for land-based casinos in a digital worldNicky Senyard
Ā
This document discusses opportunities in the US gaming market for online horse-racing wagering and daily fantasy sports. It provides an overview of the history and current state of the horse-racing and daily fantasy sports industries in the US. Key points covered include the size and growth of the horse-racing and daily fantasy sports markets, the regulatory environment, challenges and opportunities for operators, and recommendations on marketing strategies for smaller brands looking to enter the market.
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
Ā
This document discusses opportunities in the US gaming market for online horse-racing wagering and daily fantasy sports. It provides an overview of the history and current state of the horse-racing and daily fantasy sports industries in the US. Key points covered include the size and growth of the horse-racing and daily fantasy sports markets, the regulatory environment, challenges and opportunities for operators, and recommendations on marketing strategies for smaller brands looking to enter the space.
Next Generation Supply Chain Thinking - slide deck - 6 DEC 2016Lora Cecere
Ā
Slide deck from webinar of the same name.
Isn't it time you got the whole picture about your organization? Join us to learn about a new online course that aligns people, process and technology to seize the opportunity of next generation supply chain thinking.
Building a Better Business (Drillboard)Zuora, Inc.
Ā
Drillboardās CEO Tim is a huge football fan with a vision to share coaching solutions around the world. He is making this vision a reality by turning his UK start-up into a scalable, profitable and agile business through the power of the subscription economy. With Zuora, Drillboard can avoid difficult and time consuming billing processes and manage multiple currencies, international taxation laws and innovative pricing models; allowing them to focus on their passion ā giving coaches easy access to drills, tactics and analysis and ultimately, share their love of the game.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Actionable insights for exploring the industryās shifting tides: selecting partners to keep a ship running smoothly, exploring uncharted waters of mobile and social, navigating with tools & analytics.
Moving in the Right Direction: The Latest Trends in CEDS Planningnado-web
Ā
During the 2019 NADO Annual Training Conference (October 19 - 22 in Reno, NV), Mike Manis shares information on creating and delivering interactive CEDS.
Our industry is changing more rapidly than ever. With evolving client and regulatory expectations, new technologies, and shifting demographics in the workforce, adapting leadership styles is critical to managing change successfully. Join NICSA for a discussion around change leadership in our new world. Our panel of experts will share thoughts and techniques around servicing clients, leveraging new technologies, and recruiting the right talent for your organization.
Distribution Series III: Changing Distribution & Share Class Landscape WebinarNICSA
Ā
This document summarizes a webinar on trends in asset management distribution. It provides information on the presenters and CPE codes. It then summarizes the objectives of the survey conducted by EY, including how changes in demographics may impact asset flows. Key findings from the survey are outlined, including increasing demand for fee transparency and the dominance of fee-based models. It also discusses trends from the perspective of mutual fund complexes, including growth in omnibus accounts and fee-based business. Charts on holdings by share class and the changing mutual funds product set are also included.
The document summarizes best practices in strategic planning presented by The Boston Consulting Group to the Indonesian Ministry of Transportation. It discusses how companies can create a more effective annual strategic planning process by exploring strategy across time horizons, constantly stimulating strategic dialogue, engaging the broader organization, and investing in execution and monitoring. Specific practices highlighted include exploring long-term visions and scenarios, setting business unit strategies, using a "W-approach" for strategic discussions, scanning the environment, involving stakeholders, and operationalizing strategies.
Blockchain Investment And M&A Trend AnalysisNetscribes
Ā
This document provides an overview and analysis of investment trends in blockchain startups focused on healthcare, agriculture/food, automotive, and industry 4.0. Some key findings include:
- Over $300 million has been invested in healthcare blockchain startups globally since 2014. The US dominates with over 50% of startups.
- Billing/claims management and data management are the most popular blockchain applications in healthcare.
- Non-ICO funding has been more prevalent than ICO funding for healthcare startups. The leading startup is Digital Asset Holdings with over $107 million raised.
š£ Exciting news! š I am thrilled to announce that I have uploaded a presentation of my company, LCA, onto LinkedIn.
At LCA, we are passionate about providing specialised consultancy services to sports and technology industry companies. Our range of services includes revenue generation strategies, content creation, technology and cloud-based solutions, virtual production, and sports marketing.
We firmly believe in promoting sustainable and innovative practices to drive long-term growth in the industry. With over 30 years of experience and a vast network of influential industry contacts, we offer customised advisory services that help our clients achieve their revenue goals.
Our vision is to be the leader in driving sustainable and profitable growth in the evolving sports and technology landscape.
We are committed to providing exceptional customer service and innovative solutions tailored to your unique needs. When you choose LCA as your trusted partner, you can expect measurable results.
I invite you to check out our presentation and learn more about how LCA can support your business in achieving its goals. Feel free to reach out to me directly or visit our website. Let's connect and explore opportunities together! š¼š
#LCAConsultancy #SportsIndustry #TechnologyIndustry #ConsultingServices #RevenueGeneration #InnovativeSolutions #SustainableGrowth #SportsMedia #LinkedIn #Connections
#virtualproduction,#cloudproduction #Sportsbroadcast #expertadvice
This presentation discusses new trends in fan engagement around sport industry but can be applied to other industries as well. myQuiz.org is a platform which allows fan engagement via gamification.
#CNX14 - How Australian Retailer SurfStitch is Making Waves with Data-Drive L...Salesforce Marketing Cloud
Ā
SurfStitch, a Billabong company, is the leading Australian online surf retailer, selling over 350 brands. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from low-hanging fruit.
Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
The Global Managed Cloud as a Service Market Is Expected To Grow At A Significant Growth Rate, And The Analysis Period Is 2023-2030, Considering The Base Year As 2022.
The Global Managed Cloud as a Service Market Is Expected To Grow At A Significant Growth Rate, And The Analysis Period Is 2023-2030, Considering The Base Year As 2022.
GWU Spors Management ASP Presentation Verizon Center Cameron UngarCameron Ungar
Ā
This report was an academic project that examined the real-world issue of irregular special event scheduling at the Verizon Center. The intent of this report was strictly academic.
University of Kentucky - JMI Sports Naming Rights ResearchJohn Nowicki
Ā
This document contains a sponsorship research report completed for JMI Sports and their newly acquired property, the University of Kentucky. The report includes an analysis of potential naming rights partners for the University's Commonwealth Stadium. My team's task was to identify local & regional companies with ties to the University of Kentucky who would benefit from the opportunity to activate a campus wide partnership.
The report incorporates sponsorship valuation through the utilization of Navigate Research's Sponsorship Navigator platform and secondary research from Joyce Julius & Associates, Inc. to establish a fair market value for a naming rights partnership and the additional sponsorship elements.
JMI/UK Athletics Naming Rights Partner ValuationRyan Schulman
Ā
The University of Kentucky announced a 15-year, $210 million deal with JMI Sports to manage UK's athletics and campus multimedia marketing rights. A key part of the deal was JMI's ability to enhance fan experiences and generate revenue through naming rights partnerships. The document discusses an analysis of potential naming rights deals for Commonwealth Stadium, the home of UK football. It provides an overview and valuation of proposed agreements with several companies, including Alltech and Ashland/Valvoline. Metrics like exposure impressions and valuation from signage, promotions, and media are presented to showcase the potential value of these partnership opportunities.
Measuring Brand Equity: Navigating Videoās New TerrainTinuiti
Ā
The One with the Panel: Join this discussion for illuminating insights into data utilization, AIās impact on ad effectiveness, and innovative approaches to tracking consumer behavior beyond cookies.
Our panel features client strategy experts from Tinuiti, the multichannel data platform, Rockerbox, the global software leader in digital insights and research, Cint, and the digital tracking and consumer insights platform, YouGov Signal. Donāt miss this opportunity to gain a deeper understanding of brand measurementās challenges, and opportunities now and in the future.
Webtrends and bright starr webinar 01282015 sharepoint is evolvingKunaal Kapoor
Ā
The document is a presentation about measuring SharePoint investments and driving adoption through analytics. It discusses how Webtrends and BrightStarr can help customers:
1) Use analytics to validate SharePoint investments, plan migrations, and drive improvements by measuring adoption, engagement and ROI.
2) A case study is presented of how analytics helped a large medical company optimize their SharePoint site for a global audience, improve search functionality, and increase video viewership through design changes.
3) Webtrends offers pre-built reports and dashboards to measure key metrics and drive SharePoint strategies through data-driven insights.
The creative guys behind Old Spice share their secrets in how they continue to revive and grow the quintessential brand across channels, both traditional and new.
Lenovo, the marketer of ThinkPad computers, has recently transformed from a global #4 PC player to global #2, with significant contributions from global eCommerce. The ThinkPad brand has expanded globally and has harnessed the power of crowdsourcing and social engagement in an authentic way. Lenovo's Ajit Sivadasan presents key insights and lessons learned that marketers can take back to their organizations.
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Similar to XCMO 2013: Engagement from a NASCAR Perspective
Part two opportunities for land-based casinos in a digital worldNicky Senyard
Ā
This document discusses opportunities in the US gaming market for online horse-racing wagering and daily fantasy sports. It provides an overview of the history and current state of the horse-racing and daily fantasy sports industries in the US. Key points covered include the size and growth of the horse-racing and daily fantasy sports markets, the regulatory environment, challenges and opportunities for operators, and recommendations on marketing strategies for smaller brands looking to enter the market.
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
Ā
This document discusses opportunities in the US gaming market for online horse-racing wagering and daily fantasy sports. It provides an overview of the history and current state of the horse-racing and daily fantasy sports industries in the US. Key points covered include the size and growth of the horse-racing and daily fantasy sports markets, the regulatory environment, challenges and opportunities for operators, and recommendations on marketing strategies for smaller brands looking to enter the space.
Next Generation Supply Chain Thinking - slide deck - 6 DEC 2016Lora Cecere
Ā
Slide deck from webinar of the same name.
Isn't it time you got the whole picture about your organization? Join us to learn about a new online course that aligns people, process and technology to seize the opportunity of next generation supply chain thinking.
Building a Better Business (Drillboard)Zuora, Inc.
Ā
Drillboardās CEO Tim is a huge football fan with a vision to share coaching solutions around the world. He is making this vision a reality by turning his UK start-up into a scalable, profitable and agile business through the power of the subscription economy. With Zuora, Drillboard can avoid difficult and time consuming billing processes and manage multiple currencies, international taxation laws and innovative pricing models; allowing them to focus on their passion ā giving coaches easy access to drills, tactics and analysis and ultimately, share their love of the game.
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Actionable insights for exploring the industryās shifting tides: selecting partners to keep a ship running smoothly, exploring uncharted waters of mobile and social, navigating with tools & analytics.
Moving in the Right Direction: The Latest Trends in CEDS Planningnado-web
Ā
During the 2019 NADO Annual Training Conference (October 19 - 22 in Reno, NV), Mike Manis shares information on creating and delivering interactive CEDS.
Our industry is changing more rapidly than ever. With evolving client and regulatory expectations, new technologies, and shifting demographics in the workforce, adapting leadership styles is critical to managing change successfully. Join NICSA for a discussion around change leadership in our new world. Our panel of experts will share thoughts and techniques around servicing clients, leveraging new technologies, and recruiting the right talent for your organization.
Distribution Series III: Changing Distribution & Share Class Landscape WebinarNICSA
Ā
This document summarizes a webinar on trends in asset management distribution. It provides information on the presenters and CPE codes. It then summarizes the objectives of the survey conducted by EY, including how changes in demographics may impact asset flows. Key findings from the survey are outlined, including increasing demand for fee transparency and the dominance of fee-based models. It also discusses trends from the perspective of mutual fund complexes, including growth in omnibus accounts and fee-based business. Charts on holdings by share class and the changing mutual funds product set are also included.
The document summarizes best practices in strategic planning presented by The Boston Consulting Group to the Indonesian Ministry of Transportation. It discusses how companies can create a more effective annual strategic planning process by exploring strategy across time horizons, constantly stimulating strategic dialogue, engaging the broader organization, and investing in execution and monitoring. Specific practices highlighted include exploring long-term visions and scenarios, setting business unit strategies, using a "W-approach" for strategic discussions, scanning the environment, involving stakeholders, and operationalizing strategies.
Blockchain Investment And M&A Trend AnalysisNetscribes
Ā
This document provides an overview and analysis of investment trends in blockchain startups focused on healthcare, agriculture/food, automotive, and industry 4.0. Some key findings include:
- Over $300 million has been invested in healthcare blockchain startups globally since 2014. The US dominates with over 50% of startups.
- Billing/claims management and data management are the most popular blockchain applications in healthcare.
- Non-ICO funding has been more prevalent than ICO funding for healthcare startups. The leading startup is Digital Asset Holdings with over $107 million raised.
š£ Exciting news! š I am thrilled to announce that I have uploaded a presentation of my company, LCA, onto LinkedIn.
At LCA, we are passionate about providing specialised consultancy services to sports and technology industry companies. Our range of services includes revenue generation strategies, content creation, technology and cloud-based solutions, virtual production, and sports marketing.
We firmly believe in promoting sustainable and innovative practices to drive long-term growth in the industry. With over 30 years of experience and a vast network of influential industry contacts, we offer customised advisory services that help our clients achieve their revenue goals.
Our vision is to be the leader in driving sustainable and profitable growth in the evolving sports and technology landscape.
We are committed to providing exceptional customer service and innovative solutions tailored to your unique needs. When you choose LCA as your trusted partner, you can expect measurable results.
I invite you to check out our presentation and learn more about how LCA can support your business in achieving its goals. Feel free to reach out to me directly or visit our website. Let's connect and explore opportunities together! š¼š
#LCAConsultancy #SportsIndustry #TechnologyIndustry #ConsultingServices #RevenueGeneration #InnovativeSolutions #SustainableGrowth #SportsMedia #LinkedIn #Connections
#virtualproduction,#cloudproduction #Sportsbroadcast #expertadvice
This presentation discusses new trends in fan engagement around sport industry but can be applied to other industries as well. myQuiz.org is a platform which allows fan engagement via gamification.
#CNX14 - How Australian Retailer SurfStitch is Making Waves with Data-Drive L...Salesforce Marketing Cloud
Ā
SurfStitch, a Billabong company, is the leading Australian online surf retailer, selling over 350 brands. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from low-hanging fruit.
Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
The Global Managed Cloud as a Service Market Is Expected To Grow At A Significant Growth Rate, And The Analysis Period Is 2023-2030, Considering The Base Year As 2022.
The Global Managed Cloud as a Service Market Is Expected To Grow At A Significant Growth Rate, And The Analysis Period Is 2023-2030, Considering The Base Year As 2022.
GWU Spors Management ASP Presentation Verizon Center Cameron UngarCameron Ungar
Ā
This report was an academic project that examined the real-world issue of irregular special event scheduling at the Verizon Center. The intent of this report was strictly academic.
University of Kentucky - JMI Sports Naming Rights ResearchJohn Nowicki
Ā
This document contains a sponsorship research report completed for JMI Sports and their newly acquired property, the University of Kentucky. The report includes an analysis of potential naming rights partners for the University's Commonwealth Stadium. My team's task was to identify local & regional companies with ties to the University of Kentucky who would benefit from the opportunity to activate a campus wide partnership.
The report incorporates sponsorship valuation through the utilization of Navigate Research's Sponsorship Navigator platform and secondary research from Joyce Julius & Associates, Inc. to establish a fair market value for a naming rights partnership and the additional sponsorship elements.
JMI/UK Athletics Naming Rights Partner ValuationRyan Schulman
Ā
The University of Kentucky announced a 15-year, $210 million deal with JMI Sports to manage UK's athletics and campus multimedia marketing rights. A key part of the deal was JMI's ability to enhance fan experiences and generate revenue through naming rights partnerships. The document discusses an analysis of potential naming rights deals for Commonwealth Stadium, the home of UK football. It provides an overview and valuation of proposed agreements with several companies, including Alltech and Ashland/Valvoline. Metrics like exposure impressions and valuation from signage, promotions, and media are presented to showcase the potential value of these partnership opportunities.
Measuring Brand Equity: Navigating Videoās New TerrainTinuiti
Ā
The One with the Panel: Join this discussion for illuminating insights into data utilization, AIās impact on ad effectiveness, and innovative approaches to tracking consumer behavior beyond cookies.
Our panel features client strategy experts from Tinuiti, the multichannel data platform, Rockerbox, the global software leader in digital insights and research, Cint, and the digital tracking and consumer insights platform, YouGov Signal. Donāt miss this opportunity to gain a deeper understanding of brand measurementās challenges, and opportunities now and in the future.
Webtrends and bright starr webinar 01282015 sharepoint is evolvingKunaal Kapoor
Ā
The document is a presentation about measuring SharePoint investments and driving adoption through analytics. It discusses how Webtrends and BrightStarr can help customers:
1) Use analytics to validate SharePoint investments, plan migrations, and drive improvements by measuring adoption, engagement and ROI.
2) A case study is presented of how analytics helped a large medical company optimize their SharePoint site for a global audience, improve search functionality, and increase video viewership through design changes.
3) Webtrends offers pre-built reports and dashboards to measure key metrics and drive SharePoint strategies through data-driven insights.
Similar to XCMO 2013: Engagement from a NASCAR Perspective (20)
The creative guys behind Old Spice share their secrets in how they continue to revive and grow the quintessential brand across channels, both traditional and new.
Lenovo, the marketer of ThinkPad computers, has recently transformed from a global #4 PC player to global #2, with significant contributions from global eCommerce. The ThinkPad brand has expanded globally and has harnessed the power of crowdsourcing and social engagement in an authentic way. Lenovo's Ajit Sivadasan presents key insights and lessons learned that marketers can take back to their organizations.
Everyone talks about making decisions with data; yet many are frustrated by the confusion and false promises of 'big data'. What marketers really need is the right data at the right time in the right context to engage their customers. Steve Briley, VP of Data Sciences & Analytics at Acxiom explores the trappings of engaging with the omni-channel consumer and fundamental marketing techniques to deliver deeply personal customer experiences over timAe.
Many if not most business have both online and offline components to their marketing ecosystem. In this session Justin Schuster and Brandon Bethea explore the challenges and opportunities presented by connecting these two worlds together through the lens of a big box retailer to drive greater understanding and improved marketing performance.
This document discusses how successful marketing requires better measurement and analytics. It notes that consumers leave massive data footprints across channels that can provide insights if analyzed. Many organizations have too much data but lack the right questions or analytics to gain insights. The document outlines trends in analytics adoption, including how predictive analytics is gaining interest from marketers. It also discusses how cross-channel attribution helps marketers understand the true impact of campaigns across channels. The presentation emphasizes empowering analytics by connecting all customer data, using a mix of techniques to drive growth, and deploying analytics models to continuously deliver customer value.
This document discusses the convergence of online and offline marketing analytics. It provides a history of marketing research from the late 19th century focus on surveys to today's integration of online and offline data. Both traditional agencies and digital agencies now recognize the need to bridge the digital divide by combining online user behavior with overall marketing treatments. The key is two-way information sharing between top-down aggregate models and bottom-up user models to enhance both. Econometric and machine learning techniques each have long histories of success and both are needed for a holistic view.
The document discusses the growth of mobile usage of Zillow's real estate services. Some key points:
- Zillow has nearly 64 million monthly unique mobile users across their 25 mobile apps.
- Mobile traffic accounts for 60% of all Zillow traffic and users view homes 3x more on mobile than desktop.
- Mobile usage peaks in the evenings and weekends when people are more likely to search on their phones.
- The document advocates for optimizing mobile marketing strategies by testing different ad networks, formats, messages and times to maximize conversions.
This document summarizes the key topics from a marketing conference. It discusses how marketing research has evolved over the past century from mainly using surveys to now leveraging big data. It provides details on the state of the US advertising industry, including projections that digital advertising will surpass television as the largest segment by 2017. The document also discusses challenges faced by traditional and digital agencies in becoming more holistic in their approach, as well as how econometric and machine learning models can be combined effectively. Breakout session topics are listed at the end.
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Digital Marketing Trends in 2024 | Guide for Staying AheadWask
Ā
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Ā
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether youāre at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. Weāll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
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A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
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Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Ā
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Donāt worry, we can help with all of this!
Weāll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. Weāll provide examples and solutions for those as well. And naturally weāll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
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Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. š This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. š»
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. š„ļø
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. š
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
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Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Ivantiās Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There weāll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
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During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
4. Poised For Growth
NASCAR has evolved into
an integrated approach
and is setting the agenda
for the industryās approach
to key growth segments
5. ā¢ Economic conditions
hitting NASCAR
exceptionally hard
ā¢ Rapidly shifting
media landscape
ā¢ Revenue pressures
deeply impacting
sponsor activation ā¦
and how fans consume
ā¢ Industry collectively looking
for NASCAR to lead rapid
evolution
6. Hard and Honest Assessment
NASCAR commissioned a
comprehensive industry
review that became a
catalyst for critical change
7. Industry Action Plan (IAP)
Research validated rationale for new way to do business;
Allowed NASCAR to set strategy against specific business challenges.
11. FMEC ā¦ By the Numbers in 2013
ā¢ More than 500,000 social posts during the
Daytona 500 race, with a peak of 6,000 posts
per minute at checkered flag
ā¢ Captured more than 11 million mentions
season-to-date
ā¢ Averaging 106,000 conversations on Sprint
Cup race days
ā¢ Monitor over 50,000 tweets in real-time
during races
ā¢ Analyzed, captured data for long-term
analysis, for over 85 races
12. FMEC In Action
ā¢ Primary Research
ā Coca-Cola Family of Drivers
ā Fontana race
ā¢ Sponsor Renewals
ā Front Row Motorsports
and CSX
ā¢ Crisis Management
ā NRA 500
ā 2013 Chase for the Sprint Cup
ā¢ Building social fan base
through active engagement
13. Anatomy of a āCrisisā
Broadcast partner shows
incorrect finish order
1
Media portrays as āfirestormā
2
Despite correction and
engagement, fans react, think
NASCAR is wrong
3
4
Analysis shows issue was only small
part of overall conversation
14. Poised For Growth
NASCAR has evolved into
an integrated approach
and is setting the agenda
for the industryās approach
to key growth segments
Editor's Notes
Otherexamples of how the FMEC has been used this year: -New OEM product unveil (Chevy SS)Our partner Chevy unveiled a new production model at a press event during the weekend of the Daytona 500. Within an hour after the event was over, our President Mike Helton was able to hand deliver a dashboard to our partner showing how fans and potential customers felt about the new car. -Launch of new digital experience and providing product support (NASCAR Digital Media)A brand new web experience and app platform can bring with it increased needs for customer support. We were able to use the Engagement Center to monitor customer feedback about the new site in real-time, and take actions to provide the best possible experience for our fans. -Evaluating the brand image of an up and coming driver (Darrell Wallace Jr)A new young driver coming up through our developmental series has the potential to be a star in our sport. Using our system, NASCAR was able to analyze both fan sentiment as well as media coverage around the driver, including things like share of voice and influencer status in social media, package that information into a dashboard that his race team could use when in discussions with possible sponsors.-Analysis of how a driverās brand is tightly linked to a sponsorās brand, with insights on how to grow the two (M&Ms/Kyle Busch)For a more well established driver, we were able to provide value to a corporate partner and analyze how closely tied the brand is to that driver, including fan response about both, capturing themes about the driverās own brand. We were able to provide suggestions on how the driver might continue to engage and grow his follower base along with the brands, as well as report performance around their at-track activations.
FMEC in Action ā 2013Ā Primary ResearchCoca-Cola Family of Drivers ā FMEC team produced a brand analysis on each of the drivers in the Coca-Cola family, showing their social media footprint, positive/negative themes from fans, and how fan engagement evolved over the year for each driver, with suggestions on which drivers engaged the best in social media. Coke used the information to better determine where they should activate in social media around their drivers. Ā Fontana race ā The race at Fontana was an early test for the new Gen-6 car, and immediate reaction from fans showed positive sentiment around the race and car was enormous. This information, which was relayed to senior executives within a couple hours after the race, allowed the competition team to set a ābaselineā for tonality around the new car and racing. Fan sentiment around competition is a significant input for the NASCAR Competition and R&D teams. Ā Sponsor RenewalsFMEC provided a sentiment and engagement analysis to a race team (Front Row Motorsports) around sponsor CSXās āPlay It Safeā railroad safety campaign during the May Richmond race. The information provided to Front Row, which was shared with CSX, helped convince CSX to renew their campaign and car sponsorship for another race in 2013 (Indianapolis). Ā Crisis ManagementNRA 500 ā FMEC was used to measure volume, tone, and trending of fan and public sentiment around the NRAās sponsorship of the Sprint Cup Series race in Texas in April. This information gave NASCAR senior executives key input into the public perception towards both NASCAR and Texas Motor Speedway, which was used to assist in planning PR efforts and issue mitigation.Ā 2013 Chase for the Sprint Cup ā Following Richmondās September race, the competition-related penalties, change to the Chase format, and the public reaction that ensued dominated conversation around the sport and was a very polarizing issue. The FMEC was able to compare and contrast mainstream media coverage with public sentiment to provide both a holistic view of the situation as well as a detailed look into specific topics ā NASCAR, MWR, and individual drivers. Ā Building social fan baseUsing social media to better engage fans and build NASCARās social footprint is another key goal and a major plank of NASCARās Industry Action Plan. NASCAR has historically done a great job of using social media content to provide behind-the-scenes, āinsiderāsā view from the track, the garage, pit road, etc., but has not focused on true two-way engagement ā answering questions, seeding public discussion, etc. Ā The FMEC staff helps fill that void and improve the interactivity of NASCARās social media channels on a daily basis, which fans appreciate. We see a hugely positive reaction from fans who are surprised and delighted that NASCAR is listening to them and answering back.