Reunion Communications Plan

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The document provides guidance on building an engagement and communications plan for a class reunion to foster ongoing connections between alumni. It recommends communicating class updates, college news, and reunion details through a variety of channels like newsletters, websites, social media, and personal outreach on a regular basis to keep alumni informed and excited about the reunion. The document also includes an example communications plan and best practices for websites and birthdays.

Building an Engagement & Communications Plan

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Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Immediate MHC news Facebook page Continual Secretary Personal congrats Email/ Phone Continual President NYC Mini-Reunion Mini reunion March 20-22 Reunion chairs Reunion plans Website As new information is available Reunion chairs

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