Success of content

•

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Hasim Haluk Boluk

This document discusses pairing goals with metrics to measure content success. Potential goals include conversion, reach, and engagement which could be measured by metrics like email signups, pageviews, comments, downloads, video views, shares, requests for information, impressions, time on site, sales, unique users, and click to open rates.

Which metrics will you pair
with your goals to measure
the success of content ?

Goals Conversion Reach Engagement
+ + +
Metrics
Email Signups Pageviews Comments
Downloads Video views Share
Request for information Impression Time on site
Sales Unique Users Click to open rate
Open Rates

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Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

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Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

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Metaverse Marketing in the Generation of the Internet - Eugene Capon

Metaverse Marketing in the Generation of the Internet - Eugene Capon

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Core Web Vitals SEO Workshop - improve your performance [pdf]

Core Web Vitals SEO Workshop - improve your performance [pdf]

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De-risk Your Digital Evolution - Hannah Grap

De-risk Your Digital Evolution - Hannah Grap

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10 Videos Any Business Can Make Right Now! - Shelly Nathan

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Top digital marketing institutein noida

Top digital marketing institutein noida

Top digital marketing institutein noida

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Marketing as a Primary Revenue Driver - Lee Levitt

Marketing as a Primary Revenue Driver - Lee Levitt

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How to Use AI to Write a High-Quality Article that Ranks

How to Use AI to Write a High-Quality Article that Ranks

Success of content

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