Success 6 2016
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The document discusses different elements that are important for modern marketing campaigns: telling your company's story on websites and social media to engage customers; using video content to convey messages in an impactful way; and employing both digital and traditional analog mediums to reach audiences. While the tools have evolved, an effective marketing strategy still focuses on developing goals and content that showcase passion for the business to customers.
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Social media trends in 2016 included the rise of live video, with over 50% of marketers planning to use live streaming services. Stories also became popular, allowing brands to creatively tell their stories. Mobile continued to grow in importance, with people using their phones to perform many activities previously done on computers or TV. While organic reach declined, paid advertising expanded with new features and tracking of ROI. Influencer marketing also grew as a strategy. Looking to 2017, video and mobile will remain important, and platforms are expected to further innovate on live video and stories while improving advertising and measurement tools.
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This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
How togetstartedinmobilehandbook
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
2016 Social Media Trends
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
12 ideas for omnichannel
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Similar to Success 6 2016 (20)
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
Who’s Driving Your Brand: Navigating Today’s Confusing Customer Pathways & Ar...
Success 6 2016
- 1. 2. STORY Marketing today is all about telling your story. Your story is what grabs people. Your story is why people connect and follow; it’s what they share with their friends. And that’s marketing in 2016. 3. SITE Websites may be going, going but they are not gone. Yet. And until they are replaced by an app or a social media page every company needs one designed for today’s Internet: simple, responsive, mobile and connected to your social media platforms. POWERED BY 4. SOCIAL This is where the marketing happens. Because it’s not what you say about your company, it’s what your customers say about you. On Facebook, Twitter, Instagram, Snapchat and dozens of other platforms, you need to be in the con- versation about you. 6. SUPPORT The old is new again. Analog mediums are cool and work well with today’s tech. Use print, terrestrial radio and traditional broadcast to go back to the future. 5. STREAMING Video is the strongest communications tool in the world today. Whatever you have to say, say it with video. It’s inexpensive but still wildly effective. And it’s just getting started. The elements haven’t changed that much, just the execution. Fortunately, the messages are less expensive to create and are driven by experience and instinct. Content comes from passionate professionals who know their business – people like you. We can help you create and execute a plan that includes: A successful marketing campaign today isn’t any more complicated than it was twenty years ago. www.runway21studios.comSUCCESS6 1. STRATEGY Create measurable goals and objectives along with a plan to meet them. Create a roadmap to your company’s ultimate destination.