This document discusses the sales and marketing efforts of Birla Shaktiman fertilizer products in Fatehpur, Uttar Pradesh from September 2017 to February 2019. It provides details of demonstrations conducted on various crops, positive farmer feedback, and sales data. Key points include conducting over 220 farmer meetings and 25 demonstrations, focusing on post-sale follow up, sharing product information on social media, and plans to increase sales of Oorja and Cafura by 130 MT and 3000 liters respectively by focusing on new villages and retailers.

2. Special Thanks to…..
1- Shri A.K. Srivastava Sir
2- Shri Amit Kumar Sir,
3- Shri S.P. Singh Sir,
4- Shri Amaresh Sannigrahi sir,
5- Shri Dharmesh Tripathi Sir..

4. 1- To establish our Birla Shaktiman Quality products( Vardan, Oorja & Cafura) as
a brand.
2- Interest establishment of Vardan, Oorja & Cafura to our end consumer
(Farmer).
3- To establish These products (High Value Products) in the farmers field for
mutual benefits of shareholder company, trade and finally to farmers.

5. - In the month of Sep’17, we intensively selected plots and meet progressive and
positive farmers.
- For spot demo of Birla shaktiman oorja and Cafura we have gone massively cum
selectively. (It means as per need and requirement by demographical area of crops).
- We have demonstrate as 1 Mega demo (Potato), 12 Six sigma demo, and 75
Cafura Spot demonstration, and 75 Demo in Oorja.
- Crops:- Paddy, Banana, Chilli, Okra, tomato, wheat, Potato & flowers also.
- Result periodically monitored with the group of 10 to 15 farmers and concerned
retailer by MO (Atul Rai), FA (Arun Kumar) MDO (Pramod Sharma).
- Till Feb 19 we have conducted 220 Chaupals and 25 FGM’s.
- In this campaign 1 FA (Arun Kumar), 1 MDO (Pramod Sharma) and
MO (Atul Rai) involved.

6. Best Stoll display award to IGF By state
agriculture Minister Shri Ranvijay Singh Dhunni,
in state level agriculture fare.

8. At The time of demonstration At the time of follow up

9. Land Preparation and mixing of Vardan and Oorja for cultivation of potato.

10. Iffective Chaupals An initiative program with Gov. named as The
millanium farmer school with IGF

11. Walk at the talk with Oorja and cafura

12. Follow up for Farmer Interest with our products

13. FGM in Fatehpur

15. Data analysis activities (Crop cutting)

17. Birla Shaktiman Mega Demonstration Yield Data
Results of Mega demonstration (Potato)
Farmers Name - Shri Dharmesh Chaurasiya, Vill- Aurai, Market- Thariyaon, Fatehpur, Mob:9956740673
Variety- T7 CFG DAP
Sr.No. Particulars CFG Plot Farmers Practice
1 Yield/sq. mtr in kg 6.05 5.5
2 Yield in 1 sq. mtr. with 2 furrow 4.03 3.67
3 Actual Yield in 1 Mtr Sq. 163.19 148.35
4 Approx. Yield by farmer calculation (In 50 Kg Bags) 326.38 296.71
5 Total Expanses Rs./acre 19180 21050
6 Gross Income @ 500/qtl. 81594.33 74176.67
7 Net income over FP 62414.33 53126.67
8 Difference between Net Income 9287.67

18. Results of six sigma demonstration (Potato)
Farmers Name - Shri Jagat Prashad Uttam, Vill- Selawan, Block- Khajuha, Dist- Fatehpur, UP, Mob-
9918570018
Variety- Super 1 CFG DAP
Sr.No. Particulars CFG Plot Farmers Practice
1 Yield/sq mt in kg 6.66 5.5
2 Yeild in 1 sq. mtr with 2 furrow 4.44 3.67
3 Actual Yield in 1 Mtr Sq. 177.60 146.67
4 Approx. Yield by farmer calculation (In 50 Kg Bags) 355.20 293.33
5 Total Expeces Rs./acre 27200 25780
6 Gross Income @ 500/qtl. 88800.00 73333.33
7 Net income over FP 61600.00 47553.33
8 Difference between Net Income 14046.67

19. 1- Plant tillers have a good growth.
2- Immediate response on greenery in plants.
3- fine result when farmer mix Cafura with fungicide.
4- When spray on crop between 30 -45 days, Plant growth is respectively increase, by their
flowering, greenery, and idol plant size.
5- Specially in banana farmer found that leaves are healthy and attractive shine.
6- Cafura specially work on vegetables/fruits and flowers.

20. 1- Healthy plants, good vegetative growth , more flowering &
more fruiting.
2- Less cost of production in veg. Crop
3- Better root development
4- Oorja control crop from Frost (Pala)
5- Retain moisture for long time.
6- More pickings/ yield in vegetables (Tomato, Chilli & Pea)
7- Size and quality of fruit increases like cabbage, cauliflower,
chilli, tomato, Potato.

21. 1- Mere yahaan aalo me demo laga tha, jisme maine 30 quintle/Acre adhik utpadan prapt kiya. Main
bahut hoon.- Jagat Prasad Uttam, Vill- Selawan, Fatehpur, 9918570018
2- Mere aloo ki khudayi mere saamne arun ji ne karaayi. Utpadan dekh ke main behad khush hu.
Maine pahli baar vardaan ka istemal kiya. Agle saal se ab main vardaan, oorja se hi kheti
karunga.– Dharmendra Chaurasiya, Vill- Aurai, Mob:- 9956740673, Fatehpur
3- Main pichle varsh se hi vardan aur oorja se kheti kar rha hu, par retailer ke kahne ki wajah se.
maini khud se aaklan nahi kar pata tha. Per is baar mere buwaayi ke baad bhi mere yahan demo
lagaya gya aur jab maine khudaayi karaayi to bahut khush hua. Ab agle saal sirf Vardaan…. Anup
Singh, Thariyaon, Mob:- 9935580261
4- Maine is saal Birla shaktiman ka gehu PBW154 buwaya tha. Jisme maine Oorja aur cafura ka
chhidkaav kayara. Natija mere ankho ke saamne hai. Aur saare gaanw waale mujhe se puch ke
apne kele me prayog kiye hain. Dhanywad shaktiman…. Suraj Prasad, Vill- Pure mitan, Mob:
7398392739

22. 1- Pahli baar maine dhaan me kuch qty. oorja bechi. Response mila aur ab tak maine 7.5 MT bech di. Bahut
achha result hai….. Manish Traders, Thariyaon, fatehpur Mob:- 9935073434
2- Oorja me result bhi hai aur hume piase bhi bach rhe hain. Bus ek nivedan hai ise 5 Kg ke packet me bhi
banaya jay… Punit Traders, Thariyaon, Fatehpur, Mob: 9454390131
3- Cafura ka result saheb bahut achha hai. Aur kam se kam isme hum sabko paise bhi bach rhe…. Ratnesh
Traders, Mob:- 9721878704
4- Vardan to hum 3 saalo se lagatar becha rhe hain aur yahaan kisan humse maang rha hai ab….. Ashu Traders,
Vijayipur, Fatehpur, UP, Mob: 9794290698
5- oorja sahib damdaar hai aapka….. Ashok Traders, Manda sarai, Fatehpur, UP. Mob: 7607210735
6- Cafura, oorja, aur vardan in teeno ka prayog jahaan hua hai sir, result aa rhe hain… Kisna seva Kendra,
Puresuda, Fatehpur, UP. Mob: 9794768262
7- Sabji me to cafura aur oorja ka bahut badhiya response aa rha hai kisaano se…. Vijay Traders, Chaudagra,
Fatehpur Mob: 9889014454
8- Cafura ka sir, Mirch aur sabhji me bahut achha result hai. Is baar humne dekha hai…. Umrao Krishi se va
Kendra, Amauli, Fatehpur (Our SKSK) Mob: 9550812244

23. • We will share our products speciality with social media i.e. Facebook page which is already
operated by me from last year. For log in: https://www.facebook.com/birlashaktiman/
• I have need to improve this page quality and information and I will go on for this.
• Regular follow up those villages where we have done our demos and meeting also, till next
cropping.
• Cover up all retail channel by our brand value and image also.
• Mapping of village by demographical data and retailers help.
• Now we totally focused on post sale campaign, so that we will assured from our services and
quality.
• Focus on new villages as well as follow up our previous village.

24. • In the season of kharif/Ravi there is only 2 block where vegetables are grown by farmers.
• Despite of good and quality produce farmers force to sell at low cost
specially banana, Potato and chili.
• Retailers and wholesaler also make a interest in Oorja and Cafura in this year.
• But many farmers suggestion that Please make oorja in 5 Kg bag also. Retailers also want this changes due
to most of the small and marginal farmer.
• Packing of Cafura is very attractive.
• Retailers speak that please remove the coupon from oorja bags. We will try to increase our sell.

25. Particulars LY 2016-17 2017-18 Till Feb'18 Plan for 2018-19
Oorja (In MT) 17.75 73.45 130
Cafura (In Ltr.) 50 1680 3000

26. “If You Are Not Moving Closer To What You Want In Sales (Or In Life), You Probably Aren’t
Doing Enough Asking.”