Prathap Selvan founded Frutunes Food Products to connect farmers in rural Tamil Nadu with consumers in GCC nations. As a child, Prathap helped local farmers in his village with their crops and taught them how to increase their incomes. He went on to study computer engineering and business and started his career helping farmers market their produce directly to consumers. This experience inspired him to start Frutunes, which provides fresh agricultural products from India to GCC countries while also improving farmers' livelihoods.