1. The webinar discussed building and maintaining relationships as the foundation for success as a special librarian. 2. Effective relationships are built on trust and understanding other people's needs and goals. 3. Special librarians should develop relationships with various stakeholders including clients, colleagues, executives, library staff and others to advocate for the library and understand organizational priorities.

1. Vancouver • Boston• LosAngeles• Nottingham lucidea.com
Succeeding in the World
of Special Librarianship II
Relationships: The foundation of everything
March 29, 2018
Presented by:
Stephen Abram

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Housekeeping
Please note that the lines are muted
Use the GotoWebinar Q&A widget to ask a question
A recording of this webinar will be posted at lucidea.com/resources

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Agenda
Introduction
Today’s Presentation

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About Lucidea
Our Mission:
To redefine how knowledge is shared
Sydney • Inmagic • Argus • Eloquent
CuadraSTAR • LawPort • LookUp Precision
We are the brands you know and trust:

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Experienced library
and information industry leader
Expert in:
• Strategic planning
• Product development
• Technology
• Training and marketing
Stephen Abram

6. • The responsibility for effective communication
is on the communicator – not the listener.
• The Sustainable Library comes from us!
• It’s aligned with institutional expectations—
but the energy to move forward is in our hands
• Being great doesn’t require permission
We set the expectations
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7. Succeeding in the World of Special Librarianship
Stephen Abram, MLS ©2018 Lucidea Press
Heads up!
LucideaPress2018
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8. • Relationships: The foundation of everything
• Technology: Putting it in its place
• Strategy: Knowing where you want to be
• Execution: Just Do It!
• Marketing and Selling Are not Dirty Words
• Innovation and Managing Risk
• Managing Internal Communication
for Impact and Value
• Describing Yourself—NOT the Library
Succeeding in the World
of Special Librarianship
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9. And, Surprise! Supported by a series
of live and recorded webinars
Feb.21,2018 Introduction—FrameworkandPhilosophy
Mar.29,2018 Relationships:Thefoundationofeverything
Apr.25,2018 Technology:Puttingitinitsplace
May23,2018 Strategy:Knowingwhereyouwanttobe
June20,2018 Execution:JustDoIt!
July 18,2018 MarketingandSellingArenotDirtyWords
Aug.15,2018 InnovationandManagingRisk
Sep.TBA,2018 ManagingInternalCommunicationforImpactandValue
Oct.TBA,2018 DescribingYourself–NOTtheLibrary
Nov.TBA,2018 ConclusionandInspiration
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10. • Why this book?
• Why now?
Succeeding in the World
of Special Librarianship
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11. • Last month’s webinar:
• Framework and Philosophy
Understanding
The recording is now up on our
website. Please use the link below to
view/share the recording:
https://lucidea.com/video/making-
world-special-librarianship-pt1/
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12. What Makes a Special Librarian Different?
Succeeding in the World
of Special Librarianship
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13. Relationships:
The foundation of everything
Succeeding in the World
of Special Librarianship
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14. Succeeding in the World
of Special Librarianship
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15. Sustainable Relationships
Embeddedinthe Culture
Assess organizational culture
Assess staff culture
Build an environment that encourages
staff motivation
Target your engagement strategies
Be a great partner
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16. What is a Professional Relationship?
Definition
“A professional relationship is an ongoing interaction between
two people that observes a set of established boundaries
or limits that is deemed appropriate under governing ethical
standards. Establishing proper professional relationships
is the backbone of career development.”
[https://www.reference.com/business-finance/professional-relationship-5d2d62d08b51f875]
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17. Sustainable Strategies
Personalvs.Professional
This type of relationship is about helping
the other person get ahead in their career.
“Our professional relationships are forged in
service of our professional goals, whereas our
personal relationships arise out of our basic
human need for love, connection and belonging.”
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18. Stages of Professional Relationships
The Pyramid
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19. Professional Relationships
TypesofRelationships
Professional networks (associations and social networks)
Clients, colleagues, customers, users…
Executives
Bosses - direct and indirect reports
Opinion leaders
Employees (library staff, co-workers, teams)
Others (members, the public, website users, etc.)
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20. Relationship Dynamics
The 5 Keysto BuildingTrust
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21. Relationship Goals
Advocacy& Influence
Be where the Influencers are. . .
Manage “UP”
Know your naked “ASK” and class it up
Find nuggets of opportunity
Look for opportunities to refresh
Operations continuously
Be the dripping water
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22. Relationship Foundations
Cialdini’sProcess& Research
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23. Moving Beyond Transactions
Buildingfromthe ElevatorInside
Elevator Speeches
Starbucks Latte Chats
The Urban Hot Dog
Lunch, Dinner and Social Events
The Meeting
Special: Talking Tech
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24. Conversations and the Foundations
for Talking to Management
1. Management has very little so-called "spare"
time—just like you!
2. Management cannot easily make time to read a
long report, absorb key points, and make
connections to overall priorities and strategies.
3. Management often has different
communication and learning styles than those
found in staff, librarians, and systems folk.
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25. 5 Key Tips for: Talkingto Management
1. Use powerful vocabulary. Action verbs are more powerful than
other verbs. Avoid jargon—especially product names or systems
and library jargon. But do use their jargon.
2. Couch the message in terms that they care about. WIIFT—what's
in it for them?
3. Don't be defensive. You're not defending the library or
technology. You're building support for a vision and trying to
influence priorities. Frame rebuttals as requests for more
information.
4. Don't focus on money and budget increases or cuts. Focus on
priorities that connect to institutional mandates, objectives,
missions, and visions. Money follows priority strategies.
5. Focus on measurements, not statistics; impact, not effort;
outcomes, not processes. Money and strategy follow a
successful vision that engages.
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26. Tell Them About Themselves
WithInsight,Direction& Solutions
Sampling
Literature search (Why reinvent the wheel?)
Analysis of student footnotes and bibliographies
Case studies
Small focus groups
Critical incident research
Keystroke tracking
Web analytics
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27. Collaborate
Builda CollaborationEnvironment
You Lead, You Connect, You Collaborate
The Conference / Summit
The Meeting
The Joint Report
The Focus Group & Survey
Meta-Research Summaries
The Storytelling Strategy
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28. So, concluding on implementation. . .
• Do some “lite” research
• Have 3 conversations a day
• Set aside time for reflection
• Schedule key meetings and coffees/teas
• Share yourself
• Listen: You’ve got two ears and one mouth.
That’s the ratio!
Succeeding in the World
of Special Librarianship
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Ensure you have a current organizational chart. Make a “real” one.
Draw a relationship chart of the library and its constituent
users/groups. Who are the opinion leaders and connectors?
Build a CRM by searching key users’ profiles on the web
(Profiles, LinkedIn, FB, Twitter, etc.)
Start to develop your target list—book your top three
coffee breaks this week!

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Add the webinars to your calendars
(or watch them later)
So watch for the book in early 2018!

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Have more questions?
Need more information?
604-278-6717
CONTACT US:
sales@lucidea.com
lucidea.com/

32. Vancouver • Boston• LosAngeles• Nottingham lucidea.com
Thank You!
Succeeding in the World of Special Librarianship II
Relationships: The foundation of everything
March 29, 2018
Presented by:
Stephen Abram