Subtitling in SDL Trados Studio
Subtitling in most translation environments has long been a context free affair, limited to handling a subtitle file as a text only exercise. There has been the odd exception to this and Star Transit have offered the ability to see a video and play it synchronously with the text in their translation editor for some years, slowly extending their support to include SRT, VTT, webVTT and a TXT formats for the subtitle file (as far as I know). memoQ recently launched a video preview as well, I think with SRT support (I’m not sure here as it’s not easily obtained or installed). SDL only offerred support for SRT in terms of extracting the translatable text and giving you a static preview that showed you the timecodes and the text. Other tool vendors, and for other file formats, often rely on the text in a subtitle file being copied into Microsoft Word where the time-codes and other meta information can be hidden allowing the translator to focus on the translatable text… tools like Tortoise tagger for example can be helpful in preparing the files for translation. But none of them provide contextual previews of the video with embedded subtitles supporting positional and formatting information, and none of them provide any useful quality controls for subtitling other than line length which is based on the standard QA checks in most translation tools. This week SDL released some new plugins onto their appstore that will no doubt kick off some innovation in this area as the need for better audio visual localization tools increases.
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Subtitling in SDL Trados Studio
- 1. © 2018 SDL Version 1.3 Introducing a new, easy way to translate subtitles in SDL Trados Studio Paul Filkin, Client Services Director
- 2. © 2018 SDL SUBTITLING WITH SDL TRADOS STUDIO
- 3. © 2018 SDL Audio Visual Translation Market Size MESA Europe Content Localization Council in 2017 • Content localization approx. USD 2 Billion per year • Growth expectation at 8% - 10% annually • Estimated to exceed USD 2. Billion by 2020 • Slator 2018 Media Localization Report • Content localization approx. USD 1.86 Billion per year • Growth expectation at 13% per annum over the next three years • Estimated to exceed USD 2.3 Billion by 2020
- 4. © 2018 SDL 0 2 4 6 8 10 12 USDBillions Content Spend 2017 Includes original and acquired programming NBC Universal 21st Century Fox Time Warner Disney Sky Netflix Viacom Amazon CBS BBC Studios Hulu Discovery iQiyi Lionsgate AMC Scripps Facebook Apple TV Tencent Source: Adapted from Slator 2018 Media Localization Report
- 5. © 2018 SDL Industry Challenges • Volume of content to be localized • Shortened turnaround times for delivery • Increased price pressures • Variable source/target formats Translation Challenges • Lack of context in a preferred translation environment • Poor support for industry file formats • Poor support for required quality checks
- 6. © 2018 SDL Spotting • Dealing with time-codes • Adding the source scripts Translation • Translation • Editing • Proofing Simulation • Translation Quality Assurance Adaptation • Dealing with errors • Readjustment of text
- 7. © 2018 SDL Translation • Translation • Editing • Proofing Simulation • Translation Quality Assurance
- 8. © 2018 SDL • Subtitling plugin • New filetypes – webVTT – STL (Spruce) – SBV (youtube) • TQA – FAR Methodology
- 9. © 2018 SDL Sub-titling plugin
- 10. © 2018 SDL • Plugin uses the MediaElement of the .NET framework for playback features… • Enables support for common video formats such as these (some probably deprecated but still supported) – MPEG, HEVC, VC-1, WMV, DV, Motion JPEG, MP4, 3GPP, AVCHD, ASF, AVI, MKV, DV
- 11. © 2018 SDL Sub-titling settings Verification settings Video options
- 12. © 2018 SDL Additional Filetypes – SRT is out of the box in Studio TTML ASS PAC in the pipeline
- 13. © 2018 SDL Additional Filetypes – SRT is out of the box in Studio TTML ASS PAC in the pipeline We can build more!
- 14. © 2018 SDL • What did we include in filetype support? SRT webVTT
- 15. © 2018 SDL • What did we include in filetype support? –time-codes SRT webVTT
- 16. © 2018 SDL • What did we include in filetype support? –time-codes –formatting SRT webVTT
- 17. © 2018 SDL • What did we include in filetype support? –time-codes –formatting –positioning SRT webVTT
- 18. © 2018 SDL TQA Based on the FAR methodology - Functional equivalence - Acceptability - Readability
- 21. © 2018 SDL Copyright © 2008-2018 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL. Software and Services for Human Understanding
Editor's Notes
- Increase in streamed video content over internet platforms such as Netflix, Amazon, youtube driven by the proliferation of high broadband and increased demand by consumers for localized content. Major buyers – NBC, 21st Century Fox, Time Warner, Disney, Sky, Netflix, Viacom, Amazon, CBS, BBC Studios
- To this day, there exists only a generalized quality assessment model for intralingual (live) subtitles for the deaf and hard of hearing – the NER model. Translated subtitles seem to be quality assessed mainly using in-house guidelines. The FAR model from Professor Jan Pedersen (Stockholm University) is an attempt at creating a generalized model for assessing quality in interlingual subtitling and we’ve built this for Studio as an optional TQA profile. Functional equivalence (do the subtitles convey speaker meaning?); Acceptability (do the subtitles sound correct and natural in the target language?); Readability (can the subtitles be read in a fluent and non-intrusive way?) https://www.jostrans.org/issue28/art_pedersen.php