This presentation was given at the 2011 A Day in the Life Design Conference, held at Brown Center in the Maryland Institute College of Art (MICA), Baltimore, Maryland, on Saturday, April 9, 2011.
What role should design and designers play in helping to solve the issues of the 21st century? What is our responsibility?
Beginning from a high-level overview of sustainability principles and green design philosophy, the presentation walks its audiences through numerous tips, tools and resources that can be instantly implemented in a marketing department or a design practice.
The document describes CollaborateUp, an organization that aims to accelerate problem solving for complex issues. It does this through a multi-step process called the CollaborateUp Formula. The formula begins with gathering facts and science to get all parties on the same page. It then brings in new people for fresh perspectives. Partners then make commitments and recruit unexpected allies. Experiments are launched to test solutions, with the goal of measurable outcomes. Participants then work to implement solutions in their own organizations. The document also discusses challenges with "problems in the commons" that have no clear owner, and how adaptive leadership is needed to solve complex multi-faceted issues.
Tweaks, Nudges, and Disruptions: How Innovation Can Help Solve Environmental ...Josh Gellers
This document discusses how innovation can help solve environmental problems through tweaks, nudges, and disruptions. It begins by noting that environmental problems can be "tame" or "wicked," with wicked problems being harder to define and solve. It then provides examples of tweaks, nudges, and disruptions as types of solutions to environmental problems, such as using occupancy sensors to nudge energy consumption or self-driving electric vehicles as a disruptive solution. The document concludes by introducing design thinking as a process for crafting innovative solutions to wicked environmental problems, involving inspiration, ideation, and implementation stages.
This presentation discusses trends in green business strategies. It explores how green standards and certifications will change industries, the importance of sustainability across supply chains, green innovation driving new products and business models, and targeting green messages to niche audiences. The document examines each trend in terms of the current state, possible future developments, and implications for businesses.
Joey Shepp presented on ways workplaces can adapt to become more sustainable and environmentally friendly. Some strategies discussed included improving energy efficiency through practices like using energy efficient lighting and computer settings, implementing recycling programs for electronic waste, adopting green IT strategies, utilizing cloud computing and virtual servers, encouraging telecommuting and alternative transportation, and appointing a greening manager. The presentation argued these changes can help businesses save money while reducing their environmental impacts.
This document provides perspectives on greenwashing from key stakeholders such as customers, regulators, activist NGOs, and media. It finds that while demand for green products is growing, trust in companies' environmental claims is low. Greenwashing hurts companies' brands and slows sustainability efforts. The document seeks to help companies avoid greenwashing by properly assessing their impacts, developing strong environmental strategies, and clearly communicating their efforts.
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
As a Benefit LLC, Substance151 seeks to create positive impact through our daily operations, education and community involvement. Our inaugural 2011 Sustainability Report celebrates our accomplishments and sets goals for continued improvement.
The document describes CollaborateUp, an organization that aims to accelerate problem solving for complex issues. It does this through a multi-step process called the CollaborateUp Formula. The formula begins with gathering facts and science to get all parties on the same page. It then brings in new people for fresh perspectives. Partners then make commitments and recruit unexpected allies. Experiments are launched to test solutions, with the goal of measurable outcomes. Participants then work to implement solutions in their own organizations. The document also discusses challenges with "problems in the commons" that have no clear owner, and how adaptive leadership is needed to solve complex multi-faceted issues.
Tweaks, Nudges, and Disruptions: How Innovation Can Help Solve Environmental ...Josh Gellers
This document discusses how innovation can help solve environmental problems through tweaks, nudges, and disruptions. It begins by noting that environmental problems can be "tame" or "wicked," with wicked problems being harder to define and solve. It then provides examples of tweaks, nudges, and disruptions as types of solutions to environmental problems, such as using occupancy sensors to nudge energy consumption or self-driving electric vehicles as a disruptive solution. The document concludes by introducing design thinking as a process for crafting innovative solutions to wicked environmental problems, involving inspiration, ideation, and implementation stages.
This presentation discusses trends in green business strategies. It explores how green standards and certifications will change industries, the importance of sustainability across supply chains, green innovation driving new products and business models, and targeting green messages to niche audiences. The document examines each trend in terms of the current state, possible future developments, and implications for businesses.
Joey Shepp presented on ways workplaces can adapt to become more sustainable and environmentally friendly. Some strategies discussed included improving energy efficiency through practices like using energy efficient lighting and computer settings, implementing recycling programs for electronic waste, adopting green IT strategies, utilizing cloud computing and virtual servers, encouraging telecommuting and alternative transportation, and appointing a greening manager. The presentation argued these changes can help businesses save money while reducing their environmental impacts.
This document provides perspectives on greenwashing from key stakeholders such as customers, regulators, activist NGOs, and media. It finds that while demand for green products is growing, trust in companies' environmental claims is low. Greenwashing hurts companies' brands and slows sustainability efforts. The document seeks to help companies avoid greenwashing by properly assessing their impacts, developing strong environmental strategies, and clearly communicating their efforts.
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
As a Benefit LLC, Substance151 seeks to create positive impact through our daily operations, education and community involvement. Our inaugural 2011 Sustainability Report celebrates our accomplishments and sets goals for continued improvement.
Sun., Oct. 31, 2010 - At the Big “R” Show
Green Marketing - Make it Your Business
This panel discussion provided insight on how remanufacturers and distributors can use “green” marketing as a means to maximize company profits by establishing corporate goodwill and promote a company’s green product and services.
Tom Marx discussed how to incorporate a “Green” marketing strategy. Scott Stolberg of AAEQ provided perspectives on how he transformed AAEQ into a leading green company through strategic green marketing initiatives. And Keith Patridge of McAllen Economic Development Corporation discussed their “Green Campaign” successes which promotes remanufacturing and product reuse on the border of Texas and Mexico.
The document provides guidance on developing and marketing green products. It discusses why companies should pursue green design due to competitive advantages and growing customer demand. It recommends starting by fulfilling a business need and establishing a cross-functional green design team. Key challenges include aligning with company vision and finding the right customers, while effective marketing requires showing relevance, transparency, and results through strategic partnerships and engagement.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
MT87 How technology can reduce costs, minimize environmental impact, and maxi...Dell EMC World
Dell is committed to creating net positive social and environmental outcomes through its business objectives and technology. It takes a lifecycle approach to product development to minimize environmental impact from design to recycling. Dell's 2020 Legacy of Good goals aim to use IT to drive results that are 10 times larger than IT's footprint. Dell was a founding member of the Net Positive Project, which envisions that within five years: 1) many companies will have executed net positive initiatives benefiting the environment and society; 2) many organizations will make new accountable commitments to net positive; and 3) net positive will be widely recognized in corporate language.
This document provides an introduction to a session on sustainability presented at LDI Green Day 2011. It discusses introducing sustainability initiatives, assessing operations, ideas for various production areas like scenery, props, and lighting, and specific techniques or products. Speakers included Paul Brunner, Ellen E. Jones, and James McKernan discussing getting started with sustainability, greening theatre basics and stock scenery, assessing impacts, and ideas for scenery, paint, and lighting.
Avery Dennison's core commitment has not changed: to improve their sustainability performance while helping their partners do the same. In this report, the company shares what they have accomplished to date and where they are headed next.
Mark Linder North Africa Oil & Gas 2014 AlgiersMark Linder
The document discusses lessons that can be transferred from unconventional shale development around the world to North Africa. It summarizes that the USA has proven the technical and commercial barriers can be overcome, while the UK and Europe show that political and social factors will ultimately determine if the resources can be exploited. The document outlines five key issues to expect with shale development and recommendations for addressing them, including properly engaging the public, considering environmental impacts early, managing expectations, educating about the scale of production, and finding constructive ways to engage with opponents.
The document discusses strategies for marketing green building projects to various stakeholders. It notes that green buildings have business benefits like lower operating costs and higher occupancy rates. Marketing should focus on credibility without "greenwashing" and highlight tangible green design elements. Effective strategies include using multiple communication channels like websites, PR, social media, and events to convey a message that is credible, clear, and compelling.
Greening Your Job Search Powerpoint 4 29 10kambrad3
This document outlines 8 steps for finding a green dream job, including: 1) immersing yourself in learning about the green economy through sectors like smart grid, renewables, and green building; 2) identifying your green niche; 3) researching and targeting green companies; 4) developing a green network; 5) finding green jobs and conducting a target-gap analysis; 6) preparing marketing documents like a resume and cover letter; 7) taking action through networking, interviewing, and following up; and 8) nurturing your network. The document provides details and examples for each step.
In this talk you’ll learn how Technology is used to help in Saving Nature and the Planet and discover how Developers like you can get involved. Work with cool technologies and develop amazing stuff. You can be proud of doing things that really impact the world. Together, let's resolve the issues that may be preventing you from doing something that really matters. In this interactive conversation I’ll address your questions and provide practical tips. Let's build a more Sustainable World together!
This document provides an introduction to sustainable manufacturing. It discusses why manufacturing is becoming more environmentally conscious due to increasing regulation, customer demands, and cost savings. Sustainability is defined as meeting present needs without compromising future generations' ability to meet their own needs. Key concepts in sustainable manufacturing include clean technologies, sustainable production processes, and green product design. Implementing sustainable practices can range from simple housekeeping to new technologies and is a continuous improvement process rather than a final destination.
This document provides an introduction to sustainable manufacturing. It discusses why manufacturing is becoming more environmentally conscious due to increasing regulation, customer demands, and cost savings. It defines sustainability and the triple bottom line of people, planet and profit. Key concepts around clean technologies, sustainable manufacturing and green products are explained. The document outlines how sustainable manufacturing can be implemented across a product's lifecycle from design to end of life. It traces the evolution of approaches from pollution control to cleaner production and towards industrial ecology and closed loop systems. The document provides a spectrum of efforts companies can take to implement sustainable manufacturing from simple housekeeping to new technologies.
The term “environmental” means the conscious behavior of corporations or companies aimed at minimizing or eliminating damage to nature from human activities
The document discusses how companies can align their sustainability practices with their corporate reputation through authentic and transparent communication. It provides examples of how companies can develop credible sustainability strategies by understanding stakeholders, integrating green initiatives with their brand, and engaging employees, customers and partners in sustainability efforts. The document also warns against "greenwashing" and provides tips for effective communication of sustainability practices and impacts.
This document discusses green marketing. It begins by defining green marketing as marketing products that are presumed to be environmentally safe or that benefit the environment. It then outlines the features and benefits of green marketing, such as producing eco-friendly products and contributing to environmental sustainability and reduction of greenhouse gases. The document also discusses why companies adopt green marketing strategies, including opportunities, social responsibility, and cost reduction. It provides examples of green marketing campaigns from companies like Kansai Nerolac, Wipro, and Tata Group. It concludes by noting that green marketing is still emerging and requires further research to fully realize its potential.
Blueprint for green business final 042210guest6d71a4d
RMT, Inc. and Vollrath Associates discuss how your company can become sustainable and how to market and communicate those green initiatives.
Blueprint for Green Business - Earth Day - April 22, 2010
The document provides an overview of a presentation on developing a blueprint for green business sustainability and marketing. It discusses defining sustainability, examples of companies pursuing sustainability initiatives, developing long-term sustainability plans using a PDCA (plan-do-check-act) model, defining an organization's position on sustainability, cost-effective sustainable options, communicating sustainability initiatives internally and externally, and implementing green marketing strategies and tactics.
Promoting Sustainability & Avoiding Greenwashing Laura Dunkley
Is the language of sustainability getting in the way? What is the role marketing & PR play in promoting sustainability? What are the benefits & challenges of telling your green story? How do you avoid greenwashing?
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
We live and work in a fully integrated world. So do our clients and colleagues. Yet in marketing, there is still a tendency to separate all things digital – a viewpoint that’s becoming increasingly costly, both in tangible bottom-line costs and lost opportunities.
First, it creates operational and financial inefficiencies – overlap of roles, duplicated efforts, wasted time and dollars.
What’s even worse is that when marketing strategies are implemented in silos, it results in a fragmented message, inconsistent image, confused audiences, and overall significantly reduced impact of your firm’s communications.
By any measure, this is bad marketing!
Next Level Customer Experience: Differentiating Through the Branded Experiencesubstance151
As marketers, we often talk about customer experience and yet there are so very few B2B brands that excel in this area. Why is that?
Identified as one of the top marketing trends and the primary job function of the future CMO, a thoughtfully designed customer experience can amplify marketing and sales efforts and give your company a competitive advantage at every stage of the customer lifecycle.
Yet, many companies think about customer experience in very broad, generic terms and they don’t consider the brand’s central role in shaping it. Even the strongest of B2B brands often stop short of providing engaging, 100% on-brand experience.
What creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way that’s in direct alignment with your firm’s most defining characteristic – its brand.
Sun., Oct. 31, 2010 - At the Big “R” Show
Green Marketing - Make it Your Business
This panel discussion provided insight on how remanufacturers and distributors can use “green” marketing as a means to maximize company profits by establishing corporate goodwill and promote a company’s green product and services.
Tom Marx discussed how to incorporate a “Green” marketing strategy. Scott Stolberg of AAEQ provided perspectives on how he transformed AAEQ into a leading green company through strategic green marketing initiatives. And Keith Patridge of McAllen Economic Development Corporation discussed their “Green Campaign” successes which promotes remanufacturing and product reuse on the border of Texas and Mexico.
The document provides guidance on developing and marketing green products. It discusses why companies should pursue green design due to competitive advantages and growing customer demand. It recommends starting by fulfilling a business need and establishing a cross-functional green design team. Key challenges include aligning with company vision and finding the right customers, while effective marketing requires showing relevance, transparency, and results through strategic partnerships and engagement.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
MT87 How technology can reduce costs, minimize environmental impact, and maxi...Dell EMC World
Dell is committed to creating net positive social and environmental outcomes through its business objectives and technology. It takes a lifecycle approach to product development to minimize environmental impact from design to recycling. Dell's 2020 Legacy of Good goals aim to use IT to drive results that are 10 times larger than IT's footprint. Dell was a founding member of the Net Positive Project, which envisions that within five years: 1) many companies will have executed net positive initiatives benefiting the environment and society; 2) many organizations will make new accountable commitments to net positive; and 3) net positive will be widely recognized in corporate language.
This document provides an introduction to a session on sustainability presented at LDI Green Day 2011. It discusses introducing sustainability initiatives, assessing operations, ideas for various production areas like scenery, props, and lighting, and specific techniques or products. Speakers included Paul Brunner, Ellen E. Jones, and James McKernan discussing getting started with sustainability, greening theatre basics and stock scenery, assessing impacts, and ideas for scenery, paint, and lighting.
Avery Dennison's core commitment has not changed: to improve their sustainability performance while helping their partners do the same. In this report, the company shares what they have accomplished to date and where they are headed next.
Mark Linder North Africa Oil & Gas 2014 AlgiersMark Linder
The document discusses lessons that can be transferred from unconventional shale development around the world to North Africa. It summarizes that the USA has proven the technical and commercial barriers can be overcome, while the UK and Europe show that political and social factors will ultimately determine if the resources can be exploited. The document outlines five key issues to expect with shale development and recommendations for addressing them, including properly engaging the public, considering environmental impacts early, managing expectations, educating about the scale of production, and finding constructive ways to engage with opponents.
The document discusses strategies for marketing green building projects to various stakeholders. It notes that green buildings have business benefits like lower operating costs and higher occupancy rates. Marketing should focus on credibility without "greenwashing" and highlight tangible green design elements. Effective strategies include using multiple communication channels like websites, PR, social media, and events to convey a message that is credible, clear, and compelling.
Greening Your Job Search Powerpoint 4 29 10kambrad3
This document outlines 8 steps for finding a green dream job, including: 1) immersing yourself in learning about the green economy through sectors like smart grid, renewables, and green building; 2) identifying your green niche; 3) researching and targeting green companies; 4) developing a green network; 5) finding green jobs and conducting a target-gap analysis; 6) preparing marketing documents like a resume and cover letter; 7) taking action through networking, interviewing, and following up; and 8) nurturing your network. The document provides details and examples for each step.
In this talk you’ll learn how Technology is used to help in Saving Nature and the Planet and discover how Developers like you can get involved. Work with cool technologies and develop amazing stuff. You can be proud of doing things that really impact the world. Together, let's resolve the issues that may be preventing you from doing something that really matters. In this interactive conversation I’ll address your questions and provide practical tips. Let's build a more Sustainable World together!
This document provides an introduction to sustainable manufacturing. It discusses why manufacturing is becoming more environmentally conscious due to increasing regulation, customer demands, and cost savings. Sustainability is defined as meeting present needs without compromising future generations' ability to meet their own needs. Key concepts in sustainable manufacturing include clean technologies, sustainable production processes, and green product design. Implementing sustainable practices can range from simple housekeeping to new technologies and is a continuous improvement process rather than a final destination.
This document provides an introduction to sustainable manufacturing. It discusses why manufacturing is becoming more environmentally conscious due to increasing regulation, customer demands, and cost savings. It defines sustainability and the triple bottom line of people, planet and profit. Key concepts around clean technologies, sustainable manufacturing and green products are explained. The document outlines how sustainable manufacturing can be implemented across a product's lifecycle from design to end of life. It traces the evolution of approaches from pollution control to cleaner production and towards industrial ecology and closed loop systems. The document provides a spectrum of efforts companies can take to implement sustainable manufacturing from simple housekeeping to new technologies.
The term “environmental” means the conscious behavior of corporations or companies aimed at minimizing or eliminating damage to nature from human activities
The document discusses how companies can align their sustainability practices with their corporate reputation through authentic and transparent communication. It provides examples of how companies can develop credible sustainability strategies by understanding stakeholders, integrating green initiatives with their brand, and engaging employees, customers and partners in sustainability efforts. The document also warns against "greenwashing" and provides tips for effective communication of sustainability practices and impacts.
This document discusses green marketing. It begins by defining green marketing as marketing products that are presumed to be environmentally safe or that benefit the environment. It then outlines the features and benefits of green marketing, such as producing eco-friendly products and contributing to environmental sustainability and reduction of greenhouse gases. The document also discusses why companies adopt green marketing strategies, including opportunities, social responsibility, and cost reduction. It provides examples of green marketing campaigns from companies like Kansai Nerolac, Wipro, and Tata Group. It concludes by noting that green marketing is still emerging and requires further research to fully realize its potential.
Blueprint for green business final 042210guest6d71a4d
RMT, Inc. and Vollrath Associates discuss how your company can become sustainable and how to market and communicate those green initiatives.
Blueprint for Green Business - Earth Day - April 22, 2010
The document provides an overview of a presentation on developing a blueprint for green business sustainability and marketing. It discusses defining sustainability, examples of companies pursuing sustainability initiatives, developing long-term sustainability plans using a PDCA (plan-do-check-act) model, defining an organization's position on sustainability, cost-effective sustainable options, communicating sustainability initiatives internally and externally, and implementing green marketing strategies and tactics.
Promoting Sustainability & Avoiding Greenwashing Laura Dunkley
Is the language of sustainability getting in the way? What is the role marketing & PR play in promoting sustainability? What are the benefits & challenges of telling your green story? How do you avoid greenwashing?
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Similar to Substance151: Green is the new black (20)
We live and work in a fully integrated world. So do our clients and colleagues. Yet in marketing, there is still a tendency to separate all things digital – a viewpoint that’s becoming increasingly costly, both in tangible bottom-line costs and lost opportunities.
First, it creates operational and financial inefficiencies – overlap of roles, duplicated efforts, wasted time and dollars.
What’s even worse is that when marketing strategies are implemented in silos, it results in a fragmented message, inconsistent image, confused audiences, and overall significantly reduced impact of your firm’s communications.
By any measure, this is bad marketing!
Next Level Customer Experience: Differentiating Through the Branded Experiencesubstance151
As marketers, we often talk about customer experience and yet there are so very few B2B brands that excel in this area. Why is that?
Identified as one of the top marketing trends and the primary job function of the future CMO, a thoughtfully designed customer experience can amplify marketing and sales efforts and give your company a competitive advantage at every stage of the customer lifecycle.
Yet, many companies think about customer experience in very broad, generic terms and they don’t consider the brand’s central role in shaping it. Even the strongest of B2B brands often stop short of providing engaging, 100% on-brand experience.
What creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way that’s in direct alignment with your firm’s most defining characteristic – its brand.
Will You Like Us? The New Integrated Marketing for Professional Servicessubstance151
In the past, marketers had full control over when, where, and how to introduce our clients and prospects to our brand and what they’d do next. We laid out our advertising breadcrumbs, and our prospects followed the trail. And it was a clear communication path – from us to them.
Today, one-way communication is behind us, and most professional services brands have fully entered this brave new multi-disciplined, multi-channel, multi-dimensional, complicated world. We know it’s imperative to use many channels to engage our audiences, because we see our audiences engaged across many channels. We’re tweeting, posting, connecting, composing, linking, liking, sharing, following, and pinning our way to… where? This session will help AEC marketers compete and conquer by mapping out the way from “controlled” to “compelling.”
The presentation looks at today’s Integrated Marketing Communications (IMC) model and the ways AEC firms can take advantage of new marketing channels, technologies, and today’s communications culture and marketing environment.
In today’s challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged – growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brand’s message (and do so with today’s often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action.
SMPS MAryland: The Role of In-House Marketers in a Rebrandsubstance151
Successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. The role you choose to play in the process can have a very positive impact on your career with the current firm and give you a competitive advantage in the future. One of the presentation's takeaways – be super proactive, be strategic, build bridges across departments, become the catalyst for change and you’ll be always remembered as your firm's rebranding superhero.
Ida Cheinman, Principal / Creative Director of Substance151 and Rachel Yoka, Vice President of Strategic Business Planning and Sustainability for Timothy Haahs & Associates, Inc. shared their knowledge and experience, as well as the industry best practices, while taking the audience through 5 key steps in the rebranding process.
Substance151 is a strategic brand communications firm for organizations on the edge of evolution – whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process – from strategy through design, across print and digital media, and covering all aspects of marketing communications.
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Te...substance151
According to the Experian’s The 2012 Digital Marketer: Benchmark and Trend Report, Pinterest and LinkedIn are the 3rd and the 4th largest social networks in the U.S.
While LinkedIn is still a premier social networking platform for professionals, Pinterest is quickly gaining momentum. Whether you like it or hate it, social media’s ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of today’s marketing discussions.
We see more and more companies shifting from “What is social media and why do we need to jump on the bandwagon?” to “How do we use these new tools strategically and effectively to strengthen our brand, deepen customer engagement and grow the bottom line?”
In this presentation, Ida Cheinman covers the strategies and tactics for building a brand, expanding a network, reaching new clients and enhancing credibility, reputation and visibility.
Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
The document discusses employer branding and provides tips for building a successful employer brand. It defines employer brand as the market perception of an organization as a great place to work. It stresses that employer branding should have clear goals and strategies aligned with business goals. It also provides examples of communication channels employers can use to engage candidates and current employees, such as careers websites, social media, recognition programs, and employee storytelling.