Successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. The role you choose to play in the process can have a very positive impact on your career with the current firm and give you a competitive advantage in the future. One of the presentation's takeaways – be super proactive, be strategic, build bridges across departments, become the catalyst for change and you’ll be always remembered as your firm's rebranding superhero. Ida Cheinman, Principal / Creative Director of Substance151 and Rachel Yoka, Vice President of Strategic Business Planning and Sustainability for Timothy Haahs & Associates, Inc. shared their knowledge and experience, as well as the industry best practices, while taking the audience through 5 key steps in the rebranding process.