Over the past ten years or so, the subscription-based business model has taken off. Prior to this major shift in how people consume items and information, people would pay one hefty up-front cost for items. The only major notable exception, of course, was the print media world of newspapers, magazines, and catalogues. However, as e-commerce picked up and consumers wanted convenience, reliability, and flexibility, subscription-based business plans have boomed and taken over much of what once belonged to brick-and-mortar commerce. From meal kits to razors to music streaming to entire wardrobes, subscriptions have taken off as the natural physical extension of an increasingly online and mobile shopping experience. To read the rest of Ryan Campbell's analysis of subscription-based business models, visit RyanCampbell.io today!