This document outlines an agenda for a 90 minute collaborative presentation. It will provide ideas to understand the future and collaborative tasks to apply those ideas. By the end, participants will have challenged assumptions, discovered new ideas, and gained tools to solve emerging challenges. The presentation involves discussion questions on red slides where participants will discuss in pairs before reporting back. It focuses on topics like change, customer needs, gaps between companies and customers, and opportunities from innovation.
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
How do we measure the value of social media?Helge Tennø
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening.
Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
The End of Shareholder Capitalism / The Beginning of Customer CapitalismHelge Tennø
At an increasing rate companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.
Through these three sessions I tried to give some tools and ideas, to help participants start digging into ways of finding the right approach for their company.
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
How do we measure the value of social media?Helge Tennø
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening.
Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
The End of Shareholder Capitalism / The Beginning of Customer CapitalismHelge Tennø
At an increasing rate companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.
Through these three sessions I tried to give some tools and ideas, to help participants start digging into ways of finding the right approach for their company.
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
In September 2016, utility professionals from all over the US and Canada gathered in Denver for the E Source Forum. We gathered insights from Forum sessions, attendee tweets, and participant comments and compiled them here.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
How To Transform Digital Customer Experiences For The Connected CustomerBrian Solis
The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance. Leading digital analyst, author and keynote speaker Brian Solis partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation. The ebook covers...
Top challenges facing digital transformation
Digital Customer Experience Transformation Checklist
Digital CX strategies industry leaders are adopting to deliver delightful and intuitive CX
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
In September 2016, utility professionals from all over the US and Canada gathered in Denver for the E Source Forum. We gathered insights from Forum sessions, attendee tweets, and participant comments and compiled them here.
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital...Brian Solis
Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX.
The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution.
DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own.
Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud.
Introducing the AWS Partner Transformation Program eBook
For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.”
The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation.
The time is now to future-proof your business to future-proof your customer's business.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Guangxi Jinxiu Songyuan Forest Products Co.,Ltd.kathy lu
China rosin/modified rosin manufacturer,focus on disproportionated rosin,potassium soap of disproportionated rosin,maleic rosin,maleic acid resin,hot melt road marking resin and glycerol ester of rosin.
Olympus Fotogrill ohřívá jídlo během focení
Lidé, kteří propadli trendu focení jídla na sociální sítě, si už nebudou muset vybírat, jestli chtějí teplou večeři, nebo raději její pěknou fotografii. Podle zveřejněného konceptu uvažuje Olympus o vývoji zcela nového sofistikovaného objektivu právě pro tyto uživatele. Fotogrill, jak zní jeho zatím neoficiální název, má totiž ohřívat jídlo během samotného focení. Objektiv má fungovat pro systémové fotoaparáty Olympus PEN a OM-D.
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
What industries have been digitally disrupted? What are being disrupted? What types of digital disruption are there? Where should you focus your digital disruption/transformation efforts?
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
A new map for navigating adland’s ever-expanding boundaries. The map is called ‘MaShCreaTr’, a simple four-box matrix that imposes some order on this increasingly chaotic marketing landscape. It stands for ‘Make, Share, Create, Transform’ and clarifies where different types of player, old and new, operate.
Daring to be Digital - Glasgow - 26th Nov 2013Precedent
Rose Riley & Cory Hughes go through the importance of organisations being 'tranformational', ensuring their digital strategy is embedded in their wider business strategy so as to deliver valuable results across all areas of the business.
Digital transformation is fundamentally changing people’s lives and the
ways companies do business. Around the world, we’re working to develop
solutions that give time back, make us safer and healthier, and bring
significant environmental benefits. People around the world are working
hard to create a future where we’re never delayed during air travel due to
mechanical issues. Where smart buildings have ambient intelligence that
allows meeting rooms to adjust to your preferences. They’re envisioning a
world where automobile accidents are almost nonexistent, and your car
becomes a living room or office on wheels. And a world where medical
treatment is personalized based on your DNA, dramatically improving your
health and quality of life. This is what Microsoft calls the digital difference.
We asked Harvard Business Review Analytic Services to help us look at the pace of innovation
and how prepared business leaders are for this change. We also wanted to know what projects
mattered most and what industries were most receptive to and ready for change.
We were surprised by the strategy gap and encouraged by the optimism. Business leaders know
their industries are ripe for transformation, and in most cases are eager to bring the benefits of
technology to their businesses.
At Microsoft, we aim to partner with business leaders to find the digital difference they can make.
Partnering with companies of all sizes, we recognize that one big idea isn’t enough anymore.
Decades ago an innovative shoe design, a beautiful device, or smartly designed software could
lead a company to achieve market dominance for a long time. But now micro revolutions occur
every 12-18 months, so companies must be in a continual state of transformation.
We are moving into a time when rapid innovation and speed to market are more critical than ever.
This makes the partnership between humans and machines critical—when we combine people’s
ideas and creativity with advanced technology, we get digital leadership.
A business leader interviewed for the study said we need to transform “the engine of the
company.” To do this, leaders need to bring in tech and cultural changes that empower their
employees, engage customers in new ways, optimize operations, and transform products.
Rebuilding an organization around these areas creates a fully digital company that can change
ahead of its customers and competition.
Mark Sherwin & Cory Hughes share the importance of organisations being 'transformational', providing tips and support to help businesses embed their digital strategy into their wider business strategy to deliver results across all business areas.
Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The...Bryan K. O'Rourke
In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. A COLLABORATIVE PRESENTATION
FOR THE NEXT 90 MINUTES WE WILL GIVE YOU IDEAS TO
UNDERSTAND THE FUTURE AND COLLABORATIVE TASKS TO PUT IT
INTO YOUR CONTEXT.
BY THE END YOU WILL HAVE BROKEN A FEW PRECONCEPTIONS, DISCOVERED NEW IDEAS
AND HAVE IN YOUR POSSESSION A BROADER TOOLBOX TO SOLVE EMERGING AND DIFFERENTIATED CHALLENGES
3. ON THE RED SLIDES YOU WILL SPEND A MINUTE OR TWO DISCUSSING
WITH THE PEOPLE NEXT TO YOU BEFORE PRESENTING DIFFERENT
OPINIONS AND ANSWERS TO THE WHOLE ROOM.
10. COMPANIES ARE EXPERIENCING OR ANTICIPATING PAIN BASED ON A GROWING GAP BETWEEN
THEMSELVES AND THEIR CUSTOMERS - THE QUESTION THEY ASK IS: HOW CAN I CLOSE THIS GAP?
11. According to a recent global study of 1,500 CEOs conducted by IBM, the biggest
challenge those CEOs face is the so called complexity gap. Eight out of 10 expect
the business environment to grow in complexity, but fewer than half feel prepared
for the change. The research also reveals that CEOs see a lack of customer insight
as their biggest deficit in managing complexity. They prioritize gaining customer
insight far above other decision-related tasks and rank “customer obsession” as the
most critical leadership trait.
SOURCE: An Anthropologist walks into a bar...
Christian Madsbjerg and Mikkel B. Rasmussen
HBR March 2014
12. QUESTION:
WHAT IS THE GAP BETWEEN YOU AND YOUR
CUSTOMERS TODAY AND IN THREE YEARS?
IN 2009 MICROSOFT ESTIMATED THAT WITHIN 2014 50% OF ALL INTERNET ACTIVITY WOULD BE VIA MOBILE, WHICH WAS UNTHINKABLE AT THE TIME, BUT TRUE TODAY.
2min
18. "Technology – software in particular
– has had a destabilizing effect on
traditional business models."
Aaron Dignan, Undercurrent
https://medium.com/on-management/d9a3b82a5885
The problem is if you think these people will beat you on YOUR business model, they're not. they will beat you on creating an
offer better suited for the larger job the customer is working on getting done.
22. QUESTION:
WHICH INDUSTRY ARE YOU IN?
A. BLACK HAT THINKING:
HOW COULD A MUTATION DESTROY
THE BOUNDARIES OF YOUR BUSINESS?
2min
23. QUESTION:
WHICH INDUSTRY ARE YOU IN?
B. YELLOW HAT THINKING:
HOW WOULD A MUTATION BROADEN
THE BOUNDARIES OF YOUR BUSINESS?
2min
24.
25. HOW DO WE TAKE THE INTELLECTUAL CAPITAL OF 130,000 PEOPLE AND
INNOVATE WHERE NONE OF THE CATEGORY DEFINITIONS OF THE PAST
WILL MATTER? ANY ORGANIZATIONAL STRUCTURE YOU HAVE TODAY IS
IRRELEVANT BECAUSE NO COMPETITION OR INNOVATION IS GOING TO
RESPECT THOSE BOUNDARIES. EVERYTHING NOW IS GOING TO HAVE TO
BE MUCH MORE COMPRESSED IN TERMS OF BOTH CYCLE TIMES AND
RESPONSE TIMES.
- SATYA NADELLA, CHIEF OF MICROSOFT -
HTTP://WWW.NYTIMES.COM/2014/02/21/BUSINESS/SATYA-NADELLA-CHIEF-OF-MICROSOFT-ON-HIS-NEW-ROLE.HTML?_R=2
28. Companies routinely invest in technology, and too often feel
they get routine results. Technology’s promise is not simply
to automate processes, but to open routes to new ways of
doing business.
78% of respondents, achieving digital transformation will become critical to their organizations within the next two years.
However, 63% said the pace of technology change in their organization is too slow.
The most frequently cited obstacle to digital transformation was “lack of urgency.”
MIT Sloan Management Review
http://sloanreview.mit.edu/projects/embracing-digital-technology/
29.
30.
31. IN A WORLD WHERE THE MARKET COST OF TESTING NEW IDEAS ARE CLOSE TO ZERO.
YOUR NUMBER ONE JOB BECOMES TO HARVEST
ALL IDEAS AND THEN KILL AS MANY OF THEM AS
CHEAPLY AND QUICKLY AS POSSIBLE
KILL IDEAS
IN THE AGE OF TRANSIENT ADVANTAGE SLOW IS THE GREATEST THREAT. HOW CAN YOU MOVE QUICKLY
ENOUGH TO TEST EVERYTHING RATHER THEN BET ON SOME HORSES AND HOPE FOR THE BEST
34. QUESTION:
HOW WOULD YOU CHANGE YOUR
APPROACH IF YOU COULD TEST
EVERYTHING CHEAPLY FIRST?
2min
35.
36. THE REASON WE HAVE MASS COMMUNICATION IS THAT THE COST OF COMMUNICATING TO EACH
CUSTOMER INDIVIDUALLY WAS TO GREAT. THE BARRIER HERE IS THE COST OF TECHNOLOGY. TODAY
TECHNOLOGY HAS BECOME SO CHEAP THAT THERE ISN'T A BARRIER ANYMORE. TESCO SENDS OUT 5
MILLION INDIVIDUAL CUSTOMER LETTERS EACH YEAR. MASS IS QUICKLY BECOMING THE GO-TO
STRATEGY OF THE PAST.
PRECISION
37. FIXED PRICES ARE ONLY A CONSEQUENCE OF THE COST OF TECHNOLOGY - IS THAT BARRIER STILL THERE?
40. QUESTION:
IF THE COST OF TECHNOLOGY WENT WAY DOWN
HOW WOULD YOU CHANGE THE PRODUCT AND
THE WAY YOU CREATE CUSTOMERS?
2min
41.
42.
43. CUSTOMER CENTRICITY IS THE CORE DRIVER TO THE
CHANGES WE ARE SEEING. IT IS SO IMPORTANT WE
MADE IT INTO ITS OWN PART OF THE PRESENTATION.
WE WILL GET BACK TO IT IN PART THREE...
45. What should the marketing function's top priority be at your organization?
(% respondents)
To which area has marketing contributed most in the past year?
(% respondents)
Driving revenue growth
Improving your organization's reputation
Retaining existing customers
30
22
22
The C-suite view of the CMO Agenda, 2012
COMMENT: There is a gap between what the organization wants from its communication and how it is used - we except this gap to close the next years. Which means
communication will be measured less on communication goals and more on business goals.
46. COMMUNICATION IS A TOOL DESIGNED TO FIT THE BEHAVIORS OF THE CUSTOMER.
WHEN THESE BEHAVIORS CHANGE OUR MARKETING NEEDS TO ADAPT.
47.
48. 0
COMMENT: Investments are moving towards channels enabling the nurturing of personal relationships. Today the customers are individuals, not masses. Technology today
allows for individually tailored communication to millions of customers at the same time. [How to read the graph: The columns on the right hand side of the dotted line represents the numbers for 2015,
the blue and the red columns represent increases (blue) and decreases(red) from 2012 to 2015].
49. WHEN YOU ASK C-LEVEL EXECUTIVES THEY INCREASINGLY POINT TO
PRECISION MARKETING AND
CAPITALIZING ON RELATIONSHIPS
AS THE EMERGING AND PREFERRED TOOLS.
50. "The implications of our findings are that
fostering customer participation can be very
profitable and that companies are better off
when they emphasize customer
participation over word of mouth, as
opposed to the reverse. Our study of the retail
bank mentioned earlier suggests that customer
activity directed toward the company creates
more customer “stickiness” (greater attachment
and commitment) than customer-to-customer
activity."
Source: http://sloanreview.mit.edu/article/why-customer-participation-
matters/
ENGAGEMENT AND WORD-OF-MOUTH IS GOOD, BUT THE BEST VALUE CREATION IS
ACHIEVED FROM PARTICIPATION AND COLLABORATION WITH CUSTOMERS.
51. QUESTION:
HOW CAN LASER PRECISION AND
RELATIONSHIPS CHANGE THE WAY
YOU THINK ABOUT MARKETING?
2min
54. CUSTOMER CENTRICITY
Inversion. The old logic of wealth creation
worked from the perspective of the
organization and its requirements—for
efficiency, cost reductions, revenues, growth,
earnings per share (EPS), and returns on
investment (ROI)—and pointed inward. The
new logic starts with the individual end user.
Instead of “What do we have and how can we
sell it to you?” good business practices start by
asking “Who are you?” “What do you need?”
and “How can we help?” This inverted
thinking makes it possible to identify the
assets that represent real value for each
individual. Cash flow and profitability are
derived from those assets.
- Shoshana zuboff - Creating value in the age of distributed capitalism,
McKinsey
Companies’ upstream activities—such as
sourcing, production, and logistics—are being
commoditized or outsourced, while
downstream activities aimed at shaping
customers’ perception and reducing their costs
and risks are emerging as the main sources of
competitive advantage.
To compete effectively, companies must shift
their focus from upstream to downstream
activities, emphasizing how they define their
competitive set, influence customers’
purchase criteria, innovate to solve customer
problems, and build advantage by
accumulating customer data and harnessing
network effect.
- Niraj Dawar - When Marketing is Strategy, HBR
We come up with technology, then find a use
for it and then try to invent meaning through
advertising and communication… we have to
push meaning to the beginning.
- Anne Kirah
For many organizations, the challenge lies in
finding innovative ways to capture the “voice of
the customer” and infuse customer insights
across all business functions, from the point of
sale to the call centre, in order to create
business value.
- The Economist Intelligence Unit and SAS Institute, Voice of the
Customer. Whose job is it, anyway?
55. HOW DO WE TAKE THE INTELLECTUAL CAPITAL OF 130,000 PEOPLE AND
INNOVATE WHERE NONE OF THE CATEGORY DEFINITIONS OF THE PAST
WILL MATTER? ANY ORGANIZATIONAL STRUCTURE YOU HAVE TODAY IS
IRRELEVANT BECAUSE NO COMPETITION OR INNOVATION IS GOING TO
RESPECT THOSE BOUNDARIES. EVERYTHING NOW IS GOING TO HAVE TO
BE MUCH MORE COMPRESSED IN TERMS OF BOTH CYCLE TIMES AND
RESPONSE TIMES.
- SATYA NADELLA, CHIEF OF MICROSOFT -
HTTP://WWW.NYTIMES.COM/2014/02/21/BUSINESS/SATYA-NADELLA-CHIEF-OF-MICROSOFT-ON-HIS-NEW-ROLE.HTML?_R=2
61. QUESTION:
WITH THIS JOB IN MIND..
WHAT IS YOUR VALUE PROPOSITION?
VALUE PROPOSITION = WHY CUSTOMERS ARE HIRING YOU TO SOLVE WHAT JOB + YOUR UNIQUE ABILITIES AS A COMPANY
2min
62.
63. WHEN YOU ARE HELPING THE CUSTOMER SOLVE A JOB
THE PRODUCT IS ONLY ONE PART OF THE DELIVERY
THE PRODUCT