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How Subliminal Messaging Affects Us
Subliminal messages are signals below the conscious awareness threshold that trigger subconscious reactions without our notice. They can be visual (sub-visual, embeds) or auditory (subaudible, backmasking) and have been studied for their influence on behaviors like consumer purchases. Historical examples include experiments and commercial use since the 1950s, evidencing the lasting interest and debate surrounding subliminal messaging's effectiveness.
How Subliminal Messaging Affects Us
- 2. What are Subliminal messagesare defined as signals below the absolute threshold level (ATL) of our conscious awareness. Subliminal Messages?
- 3. 0 SENSATION THRESHOLDS of correct detections Percentage Subliminal Stimuli 25 50 75 100 Low threshold AbsoluteMedium Subliminal: When stimuli are below one's absolute threshold of conscious awareness Intensity of stimulus
- 4. Conscious SUPRALIMINAL vs. SUBLIMINAL Subliminalstimuli cannot be perceived with us being aware, even if we look for them. In contrast, supraliminal stimuli can be perceived by the conscious mind, although we often fail to notice them. Sub-Conscious Supraliminal Subliminal Absolute Threshold level
- 5. German Wine andFrench Wine Experiment SUPRALIMINAL PRIMING IN ACTION: German and French wine of the same price and sweetness are displayed in a British supermarket Store played German and French music on alternate days Sales of German wine increased on days German music was played; same for French wine Buyers self-reported little to no influence of store music on their wine purchase German Music German wine sales increased French Music French wine sales increased
- 6. How do Itis a process in which external sensory stimuli trigger reactions without us noticing the signals. Subliminal messages appeal to our subconscious mind. Subliminal Messages Work?
- 7. There are 37known sensory inputs across 7 categories: (smell) Olfactory (touch) Tactile (taste) Gustatory (balance & movement) Vestibular (body awareness) Proprioception (hearing) Auditory Categories(sight) Visual There are 37 known sensory inputs across 7 categories: (smell) Olfactory (touch) Tactile (taste) Gustatory (balance & movement) Vestibular (body awareness) Proprioception (hearing) Auditory Categories(sight) Visual 7
- 8. Mind... Our Subconscious Is waymore powerful when it comes to information processing. Subconsciousness is able to process 20,000 bits of information simultaneously, while consciousness can deal only with 7 ± 2 bits of information at the same time. Conscious Mind Sub- Conscious Mind All meaningful decisions are made at the subconscious level!
- 9. Subliminal messages workon two sensory inputs: visual and auditory. VISUAL SUBLIMINAL MESSAGES There are two types: sub-visual and embeds. Sub-visual Embeds Are usually static images embedded in an unchanging visual environment, hiding in our plain sight. Cues are flashed so quickly -usually a few milliseconds- that viewers don’t perceive them.
- 10. AUDITORY SUBLIMINAL MESSAGES Thereare two types: subaudible & backmasking. Subaudible These are low-volume messages inserted into louder audio files so that they cannot be heard. A video message recorded backwards so that the original message is disguised when playing it forward. Led Zeppelin's Stairway to Heaven BackwaLed Zeppelin's Stairway to Heaven Backwa…… Backmasking
- 11. Subliminal Messages A BriefHistory James Vicary Movie Subliminal Experiment 1956 The Hidden Persuaders by Vance Packard 1957 WAAF Chicago "subaudible" commercials 1958 In-Flight Motion Pictures sold subliminal ads in movies 1971 Subliminal Seduction book by Wilson Bryan Key 1973 Ad
- 12. FCC issued apublic notice against the use of subliminal messaging 1974 Subliminal stimuli and liking judgment study 1980 Warner Brothers admitted use of subvisuals in movie “The Exorcist” 1981 Background music and supermarket shopping behaviour study 1982
- 13. Expando-vision used subliminal messages in self-hypnosis 1983 Subliminal semantic activationstudy 1996 “RATS” in George W.Bush campaign ad 2000 Lipton Ice brand preference experiment 2006 Apple makes you "Think Different" experiment 2008
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