A digital marketing analysis for Subaru Belgium

1. Fans, Leads & Confidence in Motion via content marketing
Guy Sharma – Social Media Consultant

2. Goals of content marketing for SUBARU
° Communication, not only marketing
° Selling without selling
° Conversation with the fans and customers
° Customer care & CRM
° Quality organic content

3. Facebook - SUBARU

4. LinkedIn - SUBARU

5. Instagram + IG Stories - SUBARU
Subaru Russia, very strong Instagram account !

6. YouTube Channel - SUBARU
The best way to convince your audience is by showing the car perform in a video

7. Strenghts
° Always on
° Tailor made
° Traffic generation
° Advertising

8. • Always on - talking
 SUBARU creates its own content
 - via structural presence with daily updates
 - focus on Facebook, LinkedIn and Instagram ( plus stories )
 We talk about all the brand assets
 - the complete range of SUBARU models
 - focus on the strong safety features
 - future mobility
 - seasonal
 - strong technical knowledge

9. • Social Media needs to be fed everyday !
• - New points of view
• - Editorial + exchange with different SUBARU partners
( not only communication & PR , also events, advertising, ...)
° - News linked to actuality
Bad weather Direct the visitor to video
Of SUBARU’s AWD strenght

10. • Contentcalendar via SoMe Tools

11. • Tailor made
• - Content adapted for each Network
• - Segmentation
• - Interact on interests of fans, followers, clients
• - Social only

12. Segmentation
International Women’s Day – Female post
- Real pictures
- Perfect copywriting
 Congrats to all our SUBARU
female drivers
 CTA to SUBARU Dealers

13. Segmentation
International Women’s Day – Male Post
To our male SUBARU owners, don’t forget to use Apple Carplay if you are looking
to buy flowers on International Women’s day!

14. • Always on – Listen
- Conversation Management via SoMe tools as Engagor, Hootsuite,
Agorapulse, SproutSocial, ...
> Answer questions
> Treat complaints from customers
> Pick up leads
> Start the conversation
> reviews and testimonials

15. Engagor SproutSocial
Hootsuite AgoraPulse

16. • Traffic generation
 showing why Subaru is the best choice for our fans – followers
 we are not ‘selling’ on social, we are selling by storytelling !
 Social media as traffic generator
- to online forms
- to campaignwebsites
- for conversions
- book a test-ride
- book your service
 Datacollection
 From fan to lead to customer
“ Fans should become customers and customers should become fans”

17. Social advertising
 Mix of Facebook, Instagram, Youtube Ads and Linkedin Marketing Solutions
- Facebook – Instagram - Youtube: Private customers
- LinkedIn – business car driver / fleet manager
 Facebook – Instagram – Youtube
- fan base building
- engagement
- leads
 LinkedIn
- recommendations
- engagement by solutions

18. Website - SUBARU
- Responsive Parallax Theme ( Desktop + Mobile)
- Attractive
- Funnel direction ( attract to test ride )
- Analytics data collection
- SoMe integration
- Blog solutions
- Content that generates organic SEO
- Chat support
- Newsletter subscribtion
- New Blog – Info Notification

19. Lamborghini Brussels Website
Examples

21. Scrolling to know more

22. Diabatix Website

23. Examples

24. SUBARU Example
https://spark.adobe.com/page/9oEGmlED1v4cB/
Click on the link to see the Product page example with integrated CTA

25. • Email – Marketing ( Newsletters )
• Influencer marketing ( Campaigns )
• Implementation of Key Performance Indicators ( SMART )
• Hashtag concept marketing ( #SubaruSunday )

26. Thank you !