instruction manual on snapchat ads and what do you need to use it in your digital marketing strategy

1. 1

2. Types Of
Ads
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3. Providing sponsored slots in the traditional snapchat portrait format that provides
to regular viewers visual video or graphical content provided by the business as
and advertising that can provide actions that can be used as measurement of
payment
Snap ads

4. Types of
Snap Ads
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Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising

5. Grow Awareness

6. Grow Awareness

7. Grow Awareness

8. Grow Awareness
•Full screen and vertically formatted.
•Features visual branding (i.e. logo or product placement with
brand logo visible).
•Approved for viewing by a 13+ audience.
•If featuring your Sponsored Creative Tool, the ad must include
persistent branding and a graphic text overlay with actionable
message, such as, “Unlock Lens” or a campaign tagline.
•Advertiser-supplied brand name and headline for Snap Ads
running in between User Stories and in Our Stories.

9. Web Traffic

10. Web Traffic

11. Web Traffic
•Provided destination URL must work in mobile Safari and mobile
Chrome.
•Destination URL must successfully
pass https://search.google.com/test/mobile-friendly.
•Destination URL must load in less than 6 seconds
here: http://mobitest.akamai.com (on any of the AT&T settings).
•Total initial page load size cannot exceed 2 MB*. Loading a limited
amount of additional assets asynchronously after the page is visible is
permitted landscape mode).
•Vertically-orientated experiences (as the Web View does not rotate
into landscape mode).

12. App Installation

13. App Installation

14. App Installation
•App ID and URLs for both Google Play and iTunes App Stores:
•Google Play store ID can be found after “id=” in store url (e.g. Snapchat’s Google Play app id is
“com.snapchat.android”)
•Apple Store ID should be the numeric value only (e.g. Snapchat’s Apple Store id is
“447188370”)
•Use one an approved partner for mobile tracking: TUNE, Adjust, AppsFlyer, Kochava or Apsalar.
Use implementation guidelines provided by your mobile measurement partner:
• Tune: https://help.tune.com/marketing-console/snapchat-integration/
• Adjust: https://docs.adjust.com/en/special-partners/snapchat/
• AppsFlyer: https://support.appsflyer.com/hc/en-us/articles/211011983-How-to-Configure-a-
Campaign-with-Snapchat
• Kochava: http://support.kochava.com/campaign-management/create-a-snapchat-campaign
• Apsalar: http://support.apsalar.com/customer/portal/articles/2781945-snapchat-integration-
guide

15. Video Views

16. Video Views

17. Video Views
•Minimum length: 15 sec (no max)
•Live and/or Motion Graphic video
•Maximum size: 1 GB

18. Video Views
•File Format
•.mp4 or .mov
•H.264 encoded
•9:16 or 16:9 aspect ratio
•Audio
•2 channels only
•PCM or AAC codec
•192 minimum kbps
•16 or 24 bit only
•48 KHz sample rate

19. Snap chat provide clients to create a geofilter that is design on by the client and
can only be available for a specific amount of time in a specific geographic place
Snap Filter

20. The
GeoStudio

21. Cons
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