your digital presence is the factor that will define your survival and success post Covid19 lockdown

1. RAJA MALUSHTE
MARKET MOVERS INDIA

2. CUSTOMER SOURCING
• CUSTOMER MAY NOT WALK INTO YOUR STORES
• IF YOUR HOUSEKEEPING IS UNHYGIENIC, HE MAY
NEVER WALK IN
• WE HAVE TO WALK INTO CUSTOMER’S DIGITAL
MIND SPACE
• DIGITAL SOURCING IS A NEW TOOL
RAJA MALUSHTE
MARKET MOVERS INDIA

3. NEW DIGITAL TOOLS
• YOUR SAMRT PHONE, FACEBOOK ADDRESS OF
THE SHOWROOM & WHATSAPP
• CONFERENCE APPS LIKE MICROSOFT TEAM,
ZOOM, NAMASTE India
• YOUR OWN INTERACTIVE WEBSITE
• YOU TUBE DEMOS OF YOUR PRODUCTS
• E-CATALOGUES AND PRODUCT PRESENTATIONS
• LAPTOP / DESKTOP PC WITH VIDEO CAMERA
• ONLINE DIGITAL PAYMENT TO SUPPLIERS
• ONLINE DIGITAL COLLECTION THROUGH MOBILE
APPS
RAJA MALUSHTE
MARKET MOVERS INDIA

4. DIGITAL SOURCING
• Update existing customer data bank with email and
mobile numbers
• Presence on justdial and other such sourcing sites a
must
• Create your own interactive website for customer
engagement
• Create your showrooms facebook page to share
your product portfolio and campaigns
• Create your digital banner for email campaign,
facebook & web promotion
• Run your campaigns everyday on all digital
platforms
RAJA MALUSHTE
MARKET MOVERS INDIA

5. Customer Engagement
• Declare you are Covid19 rules compliant with your
hygiene practices
• Offer invitation or online interaction
• Engage in video demonstration & share E-
catalogues (through video conferencing/physical)
• Do it for his preferred choices & focus on your
offers
• Negotiate offer and finance option
• Ask for digital payment through payment apps
• Arrange delivery & service
• Share your contact details & remain in touch
• Build your data base
RAJA MALUSHTE
MARKET MOVERS INDIA

6. Winners
• Those who learn digital interactions
• Those who learn digital sourcing
• Those who maintain extraordinary social
hygiene
• Those who engage in digital campaigns
through web site/facebook & digital
platforms
• Those who build CRM through personal &
digital connect
RAJA MALUSHTE
MARKET MOVERS INDIA