8. Do not worry we have
the best solution for
your problem
9.
10. Logo
Running women : She might going for
gym, Jogging, yoga, taekwondo,
tennis, Badminton, Cricket, Shooting,
Archery, Swimming, Kushti there is
not a single game where women is
not there.
12. Reason behind this name
Sturdy means strong . Which here
indicates not only men are strong
women's always shows her power not
even in home but in playground due to
this they need comfort sportswear that
can enhance their performance with their
highly comfort way.
13. Overview
In our Exclusive showroom you find Incredible
collection of women fashionable sportswear.
Discover sportswear that’s designed for comfort
and performance while Playing , Running ,
swimming , Yoga , Football , Table Tennis ,
Basketball etc.
Our major concern is to provide our customer
best item of all we provide you all sizes with lovely
colours that only provide smile to our women’
face with highly satisfying price.
15. Segmentation
1. Demographics
• Gender : Kids girls, Women's
• Age Group : Upto 5 yrs. and beyond
• Income : Middle income level- High income level
• Occupation: Sportspersons
2. Geographical Location
• Market : National and Global
• Urban and Rural
18. Marketing strategies
1. Online stores
2. Social media
3. Press releases
4. Video advertisement
5. Blogging
6. Print Advertisement
7. 48 Hour rural service
8. Campaigns
19. Marketing Mix
PRODUCT
• Our product is all
women's sportswear.
• The design of the
product is highly
fashionable and
comfort .
• USP : Of the product
is STURDY Women's
sportswear .
• Tagline : Yes she can
Respect her expertise
• Customizing of the
product is also
available.
20. PRICE
• The womens sportswear
product range start from
Rs. 300 ( socks ).
• A margin of 10 % will be
kept for the wholesalers.
• An a margin of 25% will
be kept at retailers .
21. PLACE
• Our product STURDY
will be launched in the
national market.
• It will be available in
every major city of
India.
• We have only Exclusive
stores which provides
service to the rural
areas as well.
22. Promotion
• Print Advertisement in sports
magazines.
• Flyer in newspaper
• Banners
• Radio
• Television
• Promotional events
23. Promotional Strategy
• Our promotion would include
campaigns and collaboration with
high schools of their sports dress
• Major gyms in metro politicians
cities providing gift voucher as per
their terms.
• Sports academy discounts
24.
25. CHANNELS OF DISTRIBUTION
Exclusive Distribution : Is the
strategy in which Producer gives
only a limited number of dealer the
exclusive right to distribute its
product in their territories.
26. PACKAGING
• Our packaging would be attractive
as per the majority of likes as per
our survey we package all stuff in
pink colour poly.
• We will be providing health tips
with the overleaf of poly.