4. This outline is based on Steve Reeve’s actual
measurements while he was competing. Since
bodybuilders around the world try to fit this
mold, it gives us a basis for where the
problems come in
Ideal Measurements
• Broad shoulder
• Wide chest 54”
• Tapered waist 30”
• Each thigh (27”)
• Waist (30”)
5. My target is the Millennial Age athletic male
Market Definition
35%
35%
15%
15%
MaxLife Living
Apparel Customers
293,200
Male CrossFit Athletes
Male Bodybuilders
Male Collegiate/Pro Athletes
Serious Fitness/
Other Males
6. Value Proposition
QUALITY
COMMUNITY
FIT STYLE
Our fit is one-of-a-kind and
revolutionary for our market
The MaxLife Fit
1 All of our clothing and products
will sell are of premium quality
The MaxLife Quality
2
We will be an involved part of
our target market’s community
The Community
3 We work hard to bring you
stylish and timeless clothing
The MaxLife Style
4
7. Features Covered By Competitor Services
Competitor Analysis
Barbell ApparelSERVICE FEATURES
Mass Market
Athletic Fit MaxLife Apparel Bespoke
TAILORED (ATHLETIC) FIT
FLEXIBILITY (STRETCH)
QUICK TURN-AROUND/CONVENIENCE
DIVERSITY IN PIECES
HIGH QUALITY
8.
9.
10. WAY TO MARKET
Offer updates about posts, and
product offers to gain overall
interest in website
Email Marketing
Search Engine has a high
competition, so we would work
more on organic search engine
Search Engine
Blog posts work on organic
search engine optimization and
drive users, also have experts
write articles
Blog Posts
Already have Sam Dancer,
CrossFit industry leader, have
fitness models as sponsors,
doing interviews, etc.
Industry Leader Support
Go to competitions, have a
booth & sell at booth, also host
competitions in bigger cities if
possible
Competition Involvement
InstaGram posts, Facebook
offers/ads and page, Twitter ads
Social Media Marketing
13. How We’ll Make Money : Revenue Streams
Revenue Streams
10%
T-SHIRTS
53%
JEANS
$150
35%
Jeans
$200
4 %
OTHER
$292,000 12-18 months after investment
$30,000 $150,000 $100,000 $12,000
14.
15. Investors
Fashion tech
Developer/producti
on house
Distribution center
KEY PARTNERS
R&D
KEY ACTIVITIES
Community
establishment
RELATIONSHIPS
KEY RESOURCES
Designs/patterns/u
p to production
Ultimate Athletic Fit
VALUE PROPOSITION
Premium Quality
Connection to the
market
Connection to
industry leaders
CHANNELS
Website
COSTUMER SEGMENTS
Bodybuilders
Crossfit Athletes
Serious Fitness
Participants
REVENUE STREAMS
T-shirts Polo Shirts
Button Downs
COST STRUCTURE
Design/Developme
nt
Production
Professional
Athletes
Help through blog
Competitions
Social Media
Magazines
Personal assistance
Co-Creation
Design
Production
Distribution
Community
Involvement
Marketing
Raw materials
(clothing &
distribution)
Social
media/web/marketi
ng mats.
Raw material
supplier
Marketing firm
Industry leaders
Shorts Jeans
Pants
AccessoriesMarketing
Marketing Customer support
Research
Event
Attendance/Hostin
Editor's Notes
Look at different magazine advertising kits and look at the purchase rate of an ad
Also use that information to get the ideal customer
Here are some jeans I’ve retrofitted to fit me. I had to do so after they ripped walking into a football game
“Ideal measurements for someone in this segment are like this…. The biggest issue I’m solving is a way to sell high quality jeans and clothing to this segment”
Mention I’m not trying to compete with Levi’s I’m trying to compete with higher end companies. People are already buying high-end nice apparel. I’m not creating a segment, I’m solving a problem in the segment that no one else has solved.
Problem I’m fixing is for this segment, but the brand itself will reach to a much larger audience. I think it’s a niche because I’m solving the problem for X individuals, but X individuals have influence over a lot more people.
Fit I’ve talked about “We offer the fit the quality the style and the community”
Quality is ______
Community is _____
Style is _____ (one point about each)
Don’t focus much on this, just speak about barbell apparel briefly
“This is what they offer, this is what we offer” barbell focuses on this and look at what we focus on
Don’t focus on too much
“Only having two they funded this amount last May in 45 days”
Don’t get too involved in everything. Just say we’re going to try to utilize the spectrum of x, y, z, hit again on industry leaders before transition.
This is Sam Dancer a leading CrossFit Athlete wearing our product in his videos. He endorses our products and what we stand for.
ROI for $12,000 would occur at ROUND 2 Sales, ROI for $75,000 would occur at ROUND 2
I want to move to the next round because that $10,000 would put our jeans into production and help us market them.
