2. Objectives
Position LD-shoes as must have:
• The best-selling, more popular and identifiable brand
• Promote brand attributes: quality, design, availability
• Give talented athletes a chance to show their talent to
the world
3. The campaign starts with a 60-second commercial called
“Take It” featuring famous sportsman in the video.
The message: every moment counts and to live for future
successes.
4. Release of the company's video, which will represent our
history and values.
awards
5. Release a series of short videos “This Girl Can”.
It is the film of its kind to feature women who sweat and
jiggle as they exercise. It seeks to tell the real story of
women who play sport by using images that are the
complete opposite of the idealised and stylised images of
women we are now used to seeing. We want to tell the real
story of women who exercise and play sport. The goal is to
motivate others to do the same.
6. Organization of sport
marathon
All winnings, for
those that hit their
time mark, went to
their chosen
charity. Lost
stakes went to
Cancer Research
for example.
7. Fans who navigate to the our web-site can upload a video of
up to five minutes in length or submit an essay no longer than
1,000 words. Approved submissions that appear on the site
subsequently will be available to share via social media.
8.
9. Creation of a quest game:
there are periodic sports events in every city. We hid tickets for
upcoming games around the city. After that, we are going to
poste clues about where to find them on Twitter, Instagram.
