2. About the Chapter
• Writing conversationally is not “dumbing down.”
• Importance of using pronouns
• Short and Simple – sentences and paragraphs
• Start with context – “Is it worth reading?”
• Use active voice – User relates to it
• Use site visitors’ words – for low/high literacy users
3. Take Away
• I,You,We = Conversation with site visitors
• Active voice
• Simple sentences and language
• CONTEXT MATTERS (start with it)
4. Why is this important?
• Pronouns:
• Imply inclusivity for all site visitors
• A more personal relationship between user and organization
• Site visitors are roped into the conversation
• Simple sentences/paragraphs and plain language help:
• Busy/anxious people
• Low/high literacy visitors
