2. Before globalization – container theory of society.
James Rosenau – ‘the two worlds of world politics’
Beck – Global risk society
Theories Of Globalization
3. Suggests that places are not a geographical location
but a concept
Creating new ‘social landscapes’
Africa – Notting Hill’s “African Carnival”
Mexico and America – financial aid, still integrated
into Mexican society, labour migration seen as a valid
choice in Mexican society
Transnational social spaces
4. Wallenstein – One world system, capitalism is global,
conflicts are multiplying within the system
Criticisms: Links globalisation to capitalism
Rosenau – Two stages of international politics
Gilpin – National states are more linked than ever
Held – National states are losing their influence in
globalised society
Explanations Of Globalization
5. Beck’s theory
Global threats create a global society
Three Global threats:
Dangers caused by affluence
Dangers caused by poverty
Danger caused by weapons of mass destruction
World Risk Society
6. This theory argues that due to globalization we have
created a global culture. Now values around the
world extend and intensify social relations.
Example: Disney’s characters are universal. However
if you try and convince an Italian child that Topolino-
Italian name for Mickey Mouse is American, you
would have no chance.
Free Flow Of Information
Cultural Globalization
7. Roland Roberts emphasizes that globalization always
involves a process of localization.
Coca Cola and Sony describe their strategy as global
localization.
Need for local diversity.
Delocation and Relocation
Localization