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Formative Assessment
Module 3
Management Principles
Assignment No. MAN61FMod3-1
Copyright © Business Management Training College (Pty) Ltd
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Student Number:
Student Number:
Module 3 - FORMATIVE ASSESSMENT
Learner Full Names:
Surname:
CHAPTER 1
Only fill in your answers in the provided columns to the right
hand side of the page.
Question 1: Fill in the missing words from the list below:
a. Goals
b. Directing
c. Reality
d. Plans
Leadership…
Nr: Your
Nr: Statement:
Answers
1.1 is the process of … the behaviours of others 1.1
1.2 towards the accomplishment of the organisation’s ... 1.2
1.3 It involves taking the lead to bridge the gap between
formulating ... 1.3
1.4 and reaching goals, in other words, translating plans into ...
1.4
Total question 1 /4
Question 2:
Choose the
CORRECT
answer by selecting a or b.
Nr: Statement or question:
Nr: Your
Answers
The power to enforce compliance through fear is called
_________
power.
2.1
a) coercive or
2.1
b) referent
In the behavioural approach to leadership, the task-orientated
leader is
_________.
2.2
a) Democratic or
2.2
b) autocratic
One of the components that managers should look at to
understand someone’s attitude
is the
_________
component.
2.3
2.3
a) Cognitive or
b) demographical
The ability to read the currents of emotions and political
dynamics in groups is known
as
_________.
2.4
2.4
a) emotional self-management
b) organisational awareness
The stage in group development where the group begins to
function as a cohesive unit
is called the
_________.
2.5
2.5
a) performing stage or
.
b) norming stage
This research found that production performance was higher
among democratic
leaders than autocratic leaders.
2.6
2.6
a) Michigan research or
b) Hersey research
Total question 2
/6
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Question 3: Choose one concept or explanation from the list
below, that best describes
each group of words that follow.
Components of leadership:
a. Myers-Briggs Type Indicator (MBTI)
b. Factors that can lead to a change in attitude.
c. Stages in group development.
d. Four aspects of competence.
e. Factors that influence a group’s structure.
f. Key variables that determine the behaviour of employees.
g. Emotional competencies that differentiate superior form
average EI. (Emotional Intelligence)
h. Steps in the communication process.
i. Types of teams.
j. Aspects of leadership
Nr: Word groups:
Nr:
Your Answers:
3.1 Career, co-workers, aspirations, remuneration, managers,
needs, training etc. 3.1
3.2 Self-awareness, self-management, social awareness,
relationship
3.2
management.
3.3 Self-managed, problem-solving, cross-functional, virtual.
3.3
3.4 Sender, encoding, channel, decoding, receiver. 3.4
3.5 Knowledge, skills, value orientation, applied in context.
3.5
3.6 Ability, attitudes, motivation, personality, perception,
learning. 3.6
3.7 Forming, storming, norming, performing, adjourning. 3.7
3.8 Extrovert or introvert, sensing or intuitive, thinking or
feeling, perceiving or
3.8
judging.
3.9 Authority, power, influence, delegation, responsibility and
accountability. 3.9
3.10 Leadership, roles, norms, status, cohesiveness, size,
diversity. 3.10
Total question 3 /10
Question 4: Fill in the missing words from the list below:
a. interests
b. ground
c. differences
d. agreement
e. conflict
Negotiation can be defined as...
Nr: Statement or question:
Nr:
Your Answers:
4.1
4.1 A process of interaction between two parties, directed at
reaching some form
of
______
4.2 that will hold and that is based upon common
______
, 4.2
4.3 with the purpose of resolving
_______
, 4.3
4.4 despite widely dividing
________.
4.4
4.5 This is achieved basically through the establishment of
common
______
4.5
Total: /5
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Question 5:
Read each statement carefully then state
true (T)
or
false (F)
in the space
provided.
Nr: True / False
Nr: Statement or question:
5.1 The challenge of management has shifted from managing
technology and
5.1
capital to managing people.
5.2 Leadership entails activities such as giving orders and
instructions to
5.2
followers.
5.3 Leaders focus on non-behavioural aspects and managers
focus on
5.3
behavioural aspects.
5.4 Values are basic beliefs that a certain way of doing things
is preferable to
5.4
another.
5.5 Authority is the right of a leader to give orders and to
demand action from
5.5
subordinates.
5.6 People join groups because groups can satisfy the social
needs of people. 5.6
5.7 A well-integrated group is able to disband when its work is
accomplished. 5.7
5.8 Lateral communication takes place between people at
different levels of
5.8
the hierarchy.
5.9 The three general characteristic s of conflict are
incompatible goals,
interdependence and interaction. 5.9
5.10 Behaviour is a collection of feelings and beliefs. 5.10
/10
Total question 5
Question 6:
Choose
one concept or word
from the list below, that best matches each
definition or statement that follows.
Write down the corresponding letter
(a/b/c etc.)
in the
answer column:
a. Charismatic leader
b. Status
c. Legitimate power
d. Synergy and equality
e. Motivation
Your
Nr: Definition or Statement
Answers:
6.1 The perceiv ed ranking of one member relative to other
members of the group.
6.1
6.2 An individual who has an exceptional impact on the
organisation.
6.2
6.3 Refers to the authority that the organisation grants to a
particular position.
6.3
6.4 The willingness of an employee to achieve organisational
goals.
6.4
6.5 Characteristics of work teams .
6.5
Total question 6 /5
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Question 7: Select from the list below
the correct theory or model to match
the statements
in column A.
Write the correct answer a, b, c, etc. in the provided column.
a. Fiedler’s contingency theory
b. Reinforcement theory of motivation
c. Robert House
d. Equity theory
e. Hersey and Blanchard
f. McClelland
g. Maslow
h. Herzberg
i. Vroom-Yetton-Jago model
j.
Hackman and Oldham
Theories, models and definitions:
A
Nr: Your
answers
7.1 Hierarchy of needs.
7.1
7.2 Focuses on and individual’s feelings about how fairly
he/she is treated in the
7.2
workplace.
7.3 The most effective management style for a particular
situation is determined by the
7.3
maturity of the subordinate.
7.4 Two-factor motivation theory.
7.4
7.5 A leader’s effectiveness is determined by how well his or
her style fits the situation. 7.5
7.6 The path-goal theory.
7.6
7.7 Behaviours followed by positive consequences will occur
more frequently and that
behaviours followed by negative consequences will not occur as
frequently. 7.7
7.8 Leader behaviour must adjust to reflect the task structure.
7.8
7.9 Achievement motivation theory.
7.9
7.10 The job characteristics model.
7.10
Total question 7 /10
TOTAL FORMATIVE CHAPTER 1 /50
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CHAPTER 2
Only fill in your answers in the provided columns to the right
hand side of the page.
Question 1:
Indicate if the following statements regarding control are
true
or
false:
Your
Nr: Statement or question:
Answers
Organisations use operational procedures to ensure that they are
progressing towards
1.1
their goals.
Controlling procedures help organisations to ensure that their
resources are being used
1.2
productively.
The term ‘control’ implies that the behaviour of individuals can
be influenced in the
1.3
course of activities and events.
The aim of control is to keep deviations from expected daily
activities and performance
1.4
levels to a minimum.
1.5
Control is exercised to ens ure that all activities at all levels
are in ac cordance with goals.
1.6
If there is no control, resources could be misapplied and usually
quality is lower.
1.7
Control could increase costs and limit the ac cumulation of
errors.
Control refers to the activities that management performs to
ensure a level of quality that
1.8
will satisfy the worker on the one hand, and the organisation on
the other.
1.9
The first step in quality control is the measuring of quality
1.10
The last step of quality control entails rectifying deviations and
solving problems.
1.11 Control is the final step in the management process.
1.12 Evaluating deviations is a projection of planned
performance.
1.13 The Balanced Scorecard is a popular leading tool that
ensures clear standards .
1.14 Total quality management (TQM) is the responsibility of
the organisation’s strategic
planners.
1.15 The main instrument used to control an organisation’s
human resources is performance
management.
1.16 The contemporary way of setting budgets is in a top-down
fashion.
1.17 Reporting is part of measuring actual performance in the
control process.
1.18 Phys ical resources are tangible assets.
1.19 Ecological resources is one of the k ey areas of control.
1.20 Once the cycle of the control process is completed, setting
standards becomes the next
starting point of the next cycle.
Total question 1 /20
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Question 2:
Choose
one concept or explanation
from the list below, that best describes each group of
words that follow. Write down the corresponding letter
(a/b/c etc.)
in the answer column.
a. Key areas of control
b. TQM
c. Steps in the control process.
d. Characteristics of an effective control system.
e. Six Sigma
f. Financial control measures.
g. General performance analysis.
Your
Nr: Word groups:
Answers
2.1 A quality control tool that tries to eliminate mistak es.
2.2 Physical, financial, information and human resources.
2.3 The management approach that emphasises the management
of quality.
2.4 Set standards, measure performance, evaluate deviations,
rectify deviations.
2.5 Acc uracy, no unnecessary complexity, timeliness,
integration, flexibility.
Total question 2 /5
Question 3:
Choose the
CORRECT
answer by selecting a or b.
Your
Nr: Statement or question:
Answers
Screening control is part of __________ control.
3.1
a) operations or
b) strategic.
The concept of _________ is based on replenishing inventory
levels by ordering the most
economical quantity.
3.2
a) MRP or
b) EOQ
The ultimate test of product quality is in the
__________
.
3.3
a) workplace or
b) mark etplace
Operational budgets focus on
_________.
3.4
a) revenue or
b) cash flow
The economic measure that summarises output relative to input
is called
_________.
3.5
a) productivity or
b) the P/E ratio.
Total question 3
/5
TOTAL FORMATIVE CHAPTER 2 /30
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CHAPTER 3
Only fill in your answers in the provided columns to the right
hand side of the page.
Question 1:
Indicate if the following statements regarding ethics are
true
or
false:
Nr: Statement or question:
Your Answers
1.1
“Ethics” entails the code of moral principles and values.
Ethic s does not direct the behaviour of an individual or a
group in terms of what
1.2
decisions they must make.
A code of ethics sets standards about what is good and bad in
behaviour and decision
1.3
making.
Individuals express their values in attitudes, beliefs, and
judgements about right and
1.4
wrong.
Total question 1 /4
Fill in the missing words in each section below:
Question 2: The ‘shortcut ethical test’ - Managers can ask
themselves the following
questions to determine if a decision is ethical:
2.1
Is it the
______
?
2.2
Is it
______
to all concerned?
2.3
Will it build
_____
and better friendship?
2.4
Will it be
______
to all concerned?
Total question 2 /4
Question 3:
What can organisations do to ensure ethical decision making?
3.1
Lead by
_______
.
3.2
Develop a corporate code of
______
.
3.3
Create ethical
______
.
3.4
Manage
______ .
Total question 3 /4
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Question 4:
Read each statement carefully then state
true or false
in the space provided.
Your
Nr: Statement or question:
Answers
4.1 Corporate social responsibility and ethics are much-
debated, old-fashioned management
issues.
4.2 Corporate governance is closely related to ethics and
corporate social responsibility.
4.3 In the area of ethical behav iour, accountability is related to
norms, standards and values of
which the individual or organisation is aware, and whic h are
enforceable.
4.4 The local community is part of the primary stak eholders to
whom businesses are socially
respons ible.
4.5 A challenge of flatter and leaner organisations is that
managers cannot rely on the
authoritarian relationships created by the traditional
organisational hierarchy.
4.6 Globalisation is associated only with large, mature
organisations.
When ethical issues originate at the organisational level, the
organisation’s policies,
4.7
procedures and code of ethics should be consulted to clarify the
organisation’s stand on the
issue.
4.8 International and local indexes measure the performance of
companies in terms of
recognised corporate responsibility standards.
4.9 Bureaucracy is unsuccessful in organisations where tec
hnology is routine and stable.
4.10 An organisation’s code of ethics usually comprises a
written statement of a company’s
values, beliefs and norms of ethical behaviour.
Total question 4 /10
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Question 5:
Choose
one concept or explanation
from the list below, that best describes each
group of words that follow. Write down the corresponding letter
(a/b/c etc.)
in the answer
column.
a. The levels of social responsibility.
b. Central elements of information technology that have
changed the way in which organisations
function.
c. The levels of ethical decision making.
d. Characteristics of good corporate governance.
e. Three fundamental ethical approaches that managers can use
in decision making.
f. A stakeholder.
g. A networked organisation require these factors to operate in
support of one another.
h. Weber’s model.
i. Key features of the emerging organisation.
j. Categories of intellectual capital.
Nr: Your
Nr: Word groups:
Answers:
5.1 Individual, organisational, association, societal,
international. 5.1
5.2 Social responsiveness, social obligation, social reaction.
5.2
5.3 Impersonality, employee selection and promotion, division
of labour, hierarchy of
5.3
authority, rules and procedures.
5.4 Networked, flat and lean, flexible, diverse, global in
orientation and operations. 5.4
5.5 Justice, human rights and utilitarian.
5.5
5.6 Human, structural, customer.
5.6
5.7 Internet, e-commerce, mobile computing.
5.7
5.8 Goal setting, competence, responsibility, communication,
IT, organisational culture,
5.8
balanced view.
5.9 Discipline, trans parency, independence, accountability,
responsibility, fairness, social
5.9
respons ibility.
5.10 Any individual or group who can affect or is affected by
the actions, decisions,
polic ies, practices or goals of the organisation. 5.10
Total question 5 /10
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Question 6:
Choose the
CORRECT
answer by selecting a or b.
Your
Nr: Statement or question:
Answers
Laws, norms, customs and traditions direct the legal and moral
acceptability of behaviour at
the __________ level of ethical dec ision making.
6.1
a) organisational or
b) societal.
The _________ approach states that ethical decis ions should
entail the equitable, fair and
impartial distribution of benefits and costs among individuals
and groups.
6.2
a) justice or
b) human rights
Old-type organisations often had a culture of ____________
6.3
a) compliance or
b) commitment and results.
Organisations engaging in social __________ behaviour
actively seek to find solutions to
social problems.
6.4
a) obligation or
b) responsiveness
A problem in accounting on sustainability reporting is the
difficulty to measure _________
aspects.
6.5
a) environmental or
b) international
One of the forces that influence the world economy is that mark
ets are becoming
more ___________
6.6
a) homogeneous or
b) divers e.
One of the changing job requirements in the knowledge era is
risk _____________
6.7
a) avoidance or
b) taking
In new organisations, the strategic focus is on
_______________
6.8
a) efficiency or
b) innovation
Total question 6
/8
TOTAL FORMATIVE CHAPTER 3 /40
TOTAL: FORMATIVE MODULE 3 120
Copyright © Business Management Training College (Pty) Ltd
Initial:
Post the company name of your brand audit for approval. I will
not approve Nike, Starbucks, Apple, and others that are
constantly in the news. Try to be innovative and select
something that is not constantly in the press. Thank you.
I choose Verizon Wireless. This is the company I work for and
I would like to understand the brand from a marketing
perspective so that this may be able to assist me in my sales
process.
2. Pick a brand. Complete the CBBE Pyramid exercise in this
week's assignment and set up with subtitles to identify each
section. You will not be able to attach a document so please do
not create a pyramid.
Chicco Car Seat
I. Salience
A. Newborn top rated car seat
II. Performance
A. Easy installation infant seat.
B. Newborns up to 22lbs and the seat is made to be rear facing.
C. Lots of adjustment options to fit a wide range of needs.
III. Imagery
A. The logo is displayed on the seat and the base
B. They also have a line of products that will fit all newborns
needs
IV. Judgments
A. One of the top rated car seats by consumer report
B. Available at all baby retailers including babys r us.
C. Also available on amazon.com
V. Feelings
A. With the good ratings this seat makes parents feel
comfortable with the safety of their newborn
B. Pricing is a bit on the higher end so it is known to be quality
products
C. Fabrics are neutral and easy to clean
VI. Resonance
A. High quality product
B. Rated one of the safest seats in the industry
3. Review the emotional branding video (in the assignments tab)
and the Ten Commandments of Emotional Branding from
chapter 2. Identify a brand that you have an emotional
connection to and explain why.
A brand that I have an emotional attachment to is Big
Star Jeans. These jeans are high end jeans sold at many
retailers one of which is the Buckle. These jeans fit well and
are trendy enough to wear every day. I have had two children
and I am fuller in the hips and thighs. It is hard to find a
quality pair of jeans that don’t make me self conscious about
my appearance. I have an emotional attachment to these jeans
because they fit great and last for a very long time.
The brand originated in 1974 in Europe; today the Big
Star brand is manufactured and designed here in the USA. The
Headquarters is in Los Angeles, California. The company prides
themselves in being a brand that uses quality products to ensure
that the product is not only trendy but also made to last a long
time. They claim to be price conscious, which I am sure in the
world of denim they are. To me they are a bit pricing averaging
$100 a pair, but I don’t hesitate in paying this because I know
they will last me a very long time (Big Star USA, 2013).
4. Describe in detail a current sales promotion. Analyze in
terms of its ability to build or bash brand equity. Suggest
alternative promotion ideas.
Blackberry just introduced the new Blackberry 10 and
they are launching in the market this next week. Blackberry has
been in real trouble with its Brand since the boom of the
iPhone. The security was appealing to corporate customers but
the Apple craze has taken over the market. Blackberry kept
their focus on security and lost site of the big picture which was
applications on mobile devices. This caused the product
reviews to drop below Apple and Android.
With the launch of other new mobile devices some other
vendors put a large focus on presale. While the new blackberry
was available on presale for some carriers, they didn’t advertise
this with the hype that other manufactures have in the
past. When a preorder of a device goes well this causes a
demand in the market place. I work for Verizon Wireless when
we have a preorder for an Apple device the demand is so
overwhelming that we have command centers set up in every
region and lines that form at the retail stores (Blackberry
2013).
With the preorder launch of the Blackberry, we haven’t
seen much excitement around the brand and the quality of the
product. This new Blackberry is great; it has new technology
that other devices haven’t launched yet. The problem is they
haven’t created enough of a buzz around the specs on the new
Blackberry (Blackberry 2013).
I would suggest allocating adverting dollars to create
urgency around ordering this new device. Possibly make a
limited quantity of inventory available at first and possibly a
back order process after the initial preorder launch. This
creates urgency around the device and when there is a limit on
inventory it seems more people are interested in the product.
5. Select a category basically dominated by two main brands
(attempt to do something out of the obvious such as Coke/Pepsi
so there are various categories presented). Evaluate the
positioning of each brand. Who are the target markets? What are
the main points-of-parity and points-of-difference? Have they
defined their positioning correctly? How might it be improved?
Verizon Wireless and AT&T are the leaders in the
mobile industry. Each brand positions itself as the best in this
category. With new technology emerging all the time, they each
find a way to advertise they are the best or biggest in some
area. For example Verizon says they are the Fastest 4G
network and AT&T says they are America’s Largest 4G
Network. Then in the advertising they explain why this would
be the most important factor when choosing a provider (Verizon
2013).
The target market for both Verizon and AT&T would be
Youth all the way up to Baby boomers and everyone in-
between. They have products as simple as a cell phone, home
phone, internet, tablets, all the way up to machine to machine
data transmission. They both also have dedicated teams that
assist companies in finding technology solutions that assist in
creating profit and streamline procedures (Verizon, 2013).
The main difference that I noted between the two
companies is that Verizon talks about how incredible the
network is, some may remember the “can you hear me now” ads,
this goes to show the time and money invested in the network.
AT&T talks about being the largest network but doesn’t talk
about how much is invested in it or how reliable it is. The
largest network is great but if the consumer doesn’t have
reliability or quick speeds then it does no good to have a large
network.
Blackberry. (2013). Retrieved
from http://www.berryreview.com/2013/03/22/blackberry-q10-
smaller-action-bar-keyboard-shortcuts-darkbright-themes/
Big star usa. (2013). Retrieved from
http://bigstarusa.com/?mkwid=swY6ipQap&pcrid=22939892305
&kw=big star
mens&mt=b&utm_source=google&utm_medium=cpc&utm_term
=big star
mens&utm_content=22939892305&utm_campaign=bigstar_brd_
se-tx_us_en_mn&gclid=COCTxozHk7YCFeZFMgodugYAeQ
Consumer research. (2013). Retrieved
from http://www.consumersearch.com/baby-car-seats/chicco-
keyfit
Verizon wireless. (2013). Retrieved from http://www.vzw.com
Assignment 2.2
1. Post the company name of your brand audit for approval. I
will not approve Nike, Starbucks, Apple, and others that are
constantly in the news. Try to be innovative and select
something that is not constantly in the press. Thank you. (When
posting your company, please provide a brief description and it
doesn’t have to be 250 words.)
Pampers
2. Pick a brand. Complete the CBBE Pyramid exercise in this
week's assignment and set up with subtitles to identify each
section. You will not be able to attach a document so please do
not create a pyramid.
3. Review the emotional branding video (in the assignments tab)
and the Ten Commandments of Emotional Branding from
chapter 2. Identify a brand that you have an emotional
connection to and explain why.
http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html
?s=frol02s49cq74&continuous=1
4. Describe in detail a current sales promotion. Analyze in
terms of its ability to build or bash brand equity. Suggest
alternative promotion ideas.
5. Select a category basically dominated by two main brands
(attempt to do something out of the obvious such as Coke/Pepsi
so there are various categories presented). Evaluate the
positioning of each brand. Who are the target markets? What
are the main points-of-parity and points-of-difference? Have
they defined their positioning correctly? How might it be
improved?
-
Student Number:
Summative Assessment 1
Management Principles
(Modules 1, 2 and 3)
Assignment no. MAN61S-123-1
SECTION A
/50
SECTION B
/100
SECTION C
/50
TOTAL
/200
1
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Student Number:
SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3):
MANAGEMENT PRINCIPLES
SECTION A: SHORT QUESTIONS
Question 1:
Select from
column A
the correct answer to match
column B
.
Match the management functions in column A with the
descriptions in column B:
A Statement: B Nr: Your Answers:
a) Organising. 1.1 Determines an organisation's vision, mission
and
1.1
goals.
b) Controlling 1.2 Monitoring progress and taking corrective
steps to
reach the mis sion and goals. 1.2
c) Planning. 1.3 Motivating and directing employees. 1.3
d) Leading 1.4 Grouping together activities and allocating
1.4
resources .
Total question 1 /4
Question 2:
Select from
column A
the correct answer to match
column B
.
Match the management levels in column A with the descriptions
in column B:
A Statement: B Nr: Your Answers:
a)Top managers 2.1 Implementing policies, plans and
strategies. 2.1
b) Middle management 2.2 Spend the greatest portion of their
time on leading. 2.2
c) First line managers or
2.3 Develop longer-term goals and strategies to reach
2.3
supervisors
them.
Total question 2 /3
Question 3:
Select from
column A
the correct answer to match
column B
.
Match the managerial roles in column A with the descriptions in
colum n B:
A Statement: B Nr: Your Answers:
a) Interpersonal 3.1 Acts as spok esperson for the department
3.1
b) Decision making 3.2 Acts as negotiator about goals,
standards of
performance and resources. 3.2
c) Information 3.3 Act as figurehead and leader. 3.3
Total question 3 /3
2
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Student Number:
Question 4:
Read each statement carefully then state
true or false
in the space provided.
Nr: Statement or question:
Your Answers
A manager is considered competent if he or she has all the
relevant knowledge
4.1
that is required to do the job of a manager.
4.2
Ecological forces influenced the evolution of management
theories.
4.3
Frederick Taylor conducted the Hawthorn studies in the late
1800’s.
4.4
Henri Fayol formulated 14 principles for effective management
The Hawthorne effect refers to the negative effects poor light
has on workers’
4.5
performance
Six Sigma is a business improvement methodology that focuses
on understanding
4.6
and managing workers’ requirements.
The individual organisation has limited control over the
components of the macro
4.7
environment but can have a strong influence on some of the
variables.
Environmental scanning is necessary to determine whether
factors in the
4.8
environment constitute a threat to the organisation’s mission,
vision and goals.
When an organisation has to decide whether to centralise or
decentralise
4.9
authority, the skills of the lower-level managers have to be
considered.
Tactical planning involves aligning the organisation’s internal
environment with the
4.10
threats and opportunities caused by the external environment.
Total question 4 /10
Question 5:
Choose the
CORRECT
answer by selecting
a or b.
Your
Nr: Statement or question:
Answers
‘Ethnocentrism’ refers to the belief that …
5.1
a) One’s own group and culture must be placed first in decision
making.
b) One’s own group and culture is inherently superior to other
cultures and groups.
Job opportunities is an environmental ...
5.2
a) output or
b) Input.
The social environment is part of the ...
5.3
a) Micro environment
b) Macro env ironment
The changes in the environment impacts on management
functions and eventually on the
5.4
a) performance or
b) culture of the organisation.
In the controlling function managers monitor
5.5
a) remuneration
b) progress.
Total question 5 /5
3
Copyright © Business Management Training College (Pty) Ltd
-
Student Number:
Question 6:
Choose the appropriate
word or concept
for the following statements. Select only
one word from the list below for each statement and write down
the corresponding letter
(a/b/c
etc.)
in the answer column.
a. Liquidity
b. Decision-making conditions
c. Activity
d. Decision-making tools
e. Characteristics of useful information
f. Service
g. Leverage
h. Failure analysis, call centres.
i. Profitability
j. Administration
Your
Nr: Statement or question:
Answers:
6.1 An organisation’s ability to meet its short -term
obligations.
6.2 It looks at the source of the organisation’s capital.
6.3 The organisational function that is supported by office
systems and pers onnel records.
6.4 It measures how well an organisation is using its resources.
6.5 It measures how well an organisation is managed.
6.6 Certainty, uncertainty, risk.
Total question 6 /6
Question 7:
Listed below are the forces of change that drive the need for
organisations to
change. Each one of these forces consists of certain
components. Choose the appropriate
word
or concept
for the following set of components. Write down the
corresponding letter
(a/b/c etc.)
in the answer column.
Force of change:
a. Economic and market forces
b. Technological forces
c. International forces
d. Social forces
Nr: Components
Your Answers:
7.1 Nepad, Common wealth of Nations, EU.
7.2 Business ethics, demographic trends.
7.3 Trade union activities, free trade globally, more countries
join mark et.
7.4 New products, new and faster produc tion, internet.
Total question 7 /4
4
Copyright © Business Management Training College (Pty) Ltd
-
Student Number:
Question 8:
Choose the
CORRECT
answer by selecting
a or b.
Nr: Statement or question:
Nr: Your Answers
8.1 One of the reasons why organising is necessary is ...
8.1
a) departmentalisation or b) goal formulation
8.2 The narrowing-down of activities to simple, repetitive
routines.
8.2
a) job design or b) job specialisation
__________
change.
8.3 People naturally
8.3
a) embrace or b) resist
Managers can respond to change either through reactive change
or
8.4
8.4
a) planned change or b) forced change
Control systems is an element of the
________
area of organisational change.
8.5
a) structure or
8.5
b) technology
__________
area of organisational change.
8.6 Bureaucracy falls within the
8.6
a) structure or b) people
One of the reasons that people resist change is
8.7
8.7
a) Micro environment or b) Macro environment
One of the elements of the strategy area of organisational
change is
_______
8.8
8.8
a) corporate combinations or b) decision mak ing
In organisational culture analysis (OCA), the condition that
determines the
sharing of power is ___________.
8.9
8.9
a) commitment or b) collaboration
The perception that a group of people has certain collective
characteristics is
known as
____________.
8.10
8.10
a) stereotyping or b) generalisation
Total question 8
/10
Question 9:
Fill in the
missing
words from the paragraph below:
Accountability…
Nr: Statement or question:
Nr: Your Answers:
9.1 has its roots in the
____a____
management theories, a)
9.2 in the division of
____b____
into parts, and explicit job specification. b)
9.3 and in explicit job
____c_____.
c)
9.4 Consistent with Taylor’s
d)
____d____
management,
9.5 employees are deemed
_____e_____
for the work under their control. e)
Total question 9 /5
TOTAL: SECTION A /50
5
Copyright © Business Management Training College (Pty) Ltd
SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3):
MANAGEMENT PRINCIPLES
SECTION B : ESSAY QUESTIONS
Nr: Question:
Mark:
Discuss the three main environments that make up the
management environment.
Your discussion should include:
All the variables that make up each environment.
9.
20
The level of control that the manager has over each
environment.
The influences that these environments had on South African
managers in the
past 5 years.
10. Explain the main reasons why people generally resist
change 10
Explain the main features of each of the five stages in group
and team development.
11.
Also indicate what the main role of the team or group leader
would be during each
20
stage.
12. Discuss five of the characteristics of good corporate
governance that were identified
10
by the King II report.
Discuss the importance of the organising function in the
management process. Refer
13.
to the necessity of organising to make the other management
functions work
10
effectively.
Discuss the challenges for management in each of the following
features of the ‘new
organisation’:
a. Operating in a global economy
b. Virtual organisations
14.
15
c. Flatter and leaner organisational structures
d. Flexibility
e. Workforce diversity
Illustrate how the management functions vary between the
different levels of
management in terms of the responsibilities, competencies and
roles of managers on
these levels. Use the following format for your illustration:
Top Middle Low
Planning
15.
15
Organising
Leading
Controlling
TOTAL:SECTION B
100
6
Copyright © Business Management Training College (Pty) Ltd
SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3):
MANAGEMENT PRINCIPLES
SECTION C : CASE STUDIES
C
1
ASE
STUDY
ABC company initially supplied businesses with exceptional
quality textiles. Later on they started to supply
businesses with professional quality uniforms and also sports
gear. They provide their customers with quality
products and services on time and on budget to enhance the
image and performance of their customers ’
companies.
As the company grew, so did its workforce. From two people in
a garage, their wholesale division has grown
from servicing a small localised mark et in Cape Town, to one
that today meets the requirements of clients in
many other locations throughout South Africa.
The current organisational structure is designed around the
different products. Although each manager knows
all the other products quite well, they each are responsible for
one type of product only: Tim is in charge of the
industrial uniform section, Sally overlooks the sportswear
section and Heather runs the textile division. All
three of them are competent with their section, but Tim for
instance would have liked to be more involved in
the other sections as well.
To serve its widening markets the business needs flexible and
well-trained staff that c an recognise the needs
of their customers. The employees work in a wide range of roles
in both store and non-store functions, such
as:
Customer Assistants on the shop floor either directly assisting
customers or preparing orders for delivery
to customers who have ordered online.
Department Managers leading a team of Customer Assistants
Warehouse employees who help catalogue and store clothing
and textiles.
Office-based staff working in a range of functions at Head Offic
e, including finance, purchasing, personnel
or marketing.
Logistic s staff who plan and carry out the distribution of
products to stores.
Andy works in Sally’s department (sportswear) and manages a
small team of customer assis tants who must
prepare online orders for delivery. He expects them to liaise
with the customers before setting up the order, to
ensure maximum client satisfaction. As the team members are
still new, they lack the necessary experience
and are not willing to take on the responsibility of liaising with
the customers themselves. Currently this all
comes down to Andy, who then does not have sufficient time for
his managerial duties. He intends seeking
advice in this regard.
Due to the business’s great success and customer demand,
management have been thinking about
establishing an outlet in Durban. They have the opportunity to
buy an existing warehouse in Durban for R 1,5
million. The other option is to rather invest an amount of R 800
000 in a new product range.
ABC must make a decision: should they buy the existing
clothing retailer or is it better to invest an amount of R
800 000 in a new product range.
They did some investigation into the probability of success and
failure of each option, and possible results .
With this information at hand, they decided to use a decision
tree to help them with this big decision. The
estimated outcomes and probabilities are as follows:
They have two options:
A: Buy an existing business for R 1.5 m. B: Invest in new
product range R 800 000.
Successful option A will give 20% gain, failed option A will
give 10% loss. There is a 40% chance of success
and a 60% chance of failure for option A.
Successful option B will give 10% gain, 5% loss. There is a
50% chance of success and a 50% chance of
failure for option B.
7
Copyright © Business Management Training College (Pty) Ltd
QUESTIONS: CASE STUDY 1
Nr: Question:
Mark:
a. Draw up a
decision tree
to determine expected values for each option. Use the
5
results to decide which option to choose.
b. Identify the mission of ABC and translate it into at least 3
measurable, long-term goals.
4
c. Draw up a table or diagram to illustrate ABC business as a
system
that operates in a
16.
specific environment, by identifying:
inputs from the environment,
processing of inputs and
5
outputs to the environment.
a. What type organisational structure does ABC have currently?
1
b. What are the disadvantages of this structure for this spec ific
organisation?
2
17.
c. The organisation has a vision of expanding the business and
opening more branches
in different areas. Suggest a new structure for the organisation,
that would fit in better
3
with their strategy. Motivate your choice.
18. Use the leadership cycle model to suggest the most
effective leadership style for Andy. 10
Total case study 1 30
C
2
ASE
STUDY
Sportswear
Joe and Jane are customers of ABC’s. They own a sportswear
retail s hop. Their shop is in an area that has
changed over the last five years form a once vibrant bus iness
and retail hub with three large shopping centres
to a business environment focusing nowadays mainly on vehicle
maintenance and support services.
The rental cost in the area is very competitive in comparison to
other new shopping centres in the vicinity.
Various new and exciting shopping centres in the neighbouring
suburbs have opened their doors. The
business was exceptionally successful, but has experienced an
average annual drop in sales of 10% during
the past four years.
Joe is convinced that the decline in turnover can be attributed to
the drop in customer traffic in the shopping
centre. Competitors are opening new stores in other suburbs.
There are currently two similar stores who are
extremely price competitive and provide a variety of goods at
lower prices.
Joe has lowered the prices of their popular products since the
beginning of last year. Although sales
increased by 15% during the previous year, profit dropped by
5%. During December, two shop owners in the
area were gunned down.
QUESTIONS: CASE STUDY 2
Mark:
Nr: Question:
i. What external factors are influencing the succ ess and
survival of the sportswear shop
in the s hopping centre?
19.
6
ii. What factors should they have considered in their strategic
planning?
4
Total case study 2 10
8
Copyright © Business Management Training College (Pty) Ltd
C
3
ASE
STUDY
(From Business Management—a value chain approach by
Gideon Nieman and Alf Bennet)
When Esk om had started the shutdown of the Highveld power
station in 1958, one of the small towns in the
Free State became a ghost town.
The shutdown caused the number of residents to shrink from
2000 to about 463.
Esk om stated that the power station could no longer c ontinue
to operate because of the rising labour and
maintenance costs.
QUESTIONS: CASE STUDY 3
Nr: Question:
Mark:
a. Explain what changing environmental conditions could have
caused the shutdown of
the power station.
5
b. Explain from the viewpoint of a retailer, how environmental
conditions caused the town
to be closed.
20.
3
c. How do you think the changes in the environment affected
the operations of a
2
vegetable farmer?
Total case study 3 10
TOTAL:SECTION C
50
TOTAL OF ASSIGNMENT : 200
9
Copyright © Business Management Training College (Pty) Ltd

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--Student NumberStudent NumberFormative AssessmentModu.docx

  • 1. - - Student Number: Student Number: Formative Assessment Module 3 Management Principles Assignment No. MAN61FMod3-1 Copyright © Business Management Training College (Pty) Ltd Initial: - - Student Number: Student Number: Module 3 - FORMATIVE ASSESSMENT Learner Full Names: Surname: CHAPTER 1 Only fill in your answers in the provided columns to the right hand side of the page. Question 1: Fill in the missing words from the list below: a. Goals b. Directing c. Reality d. Plans Leadership… Nr: Your Nr: Statement: Answers 1.1 is the process of … the behaviours of others 1.1 1.2 towards the accomplishment of the organisation’s ... 1.2 1.3 It involves taking the lead to bridge the gap between formulating ... 1.3
  • 2. 1.4 and reaching goals, in other words, translating plans into ... 1.4 Total question 1 /4 Question 2: Choose the CORRECT answer by selecting a or b. Nr: Statement or question: Nr: Your Answers The power to enforce compliance through fear is called _________ power. 2.1 a) coercive or 2.1 b) referent In the behavioural approach to leadership, the task-orientated leader is _________. 2.2 a) Democratic or 2.2 b) autocratic One of the components that managers should look at to understand someone’s attitude is the _________ component. 2.3 2.3 a) Cognitive or b) demographical The ability to read the currents of emotions and political dynamics in groups is known as
  • 3. _________. 2.4 2.4 a) emotional self-management b) organisational awareness The stage in group development where the group begins to function as a cohesive unit is called the _________. 2.5 2.5 a) performing stage or . b) norming stage This research found that production performance was higher among democratic leaders than autocratic leaders. 2.6 2.6 a) Michigan research or b) Hersey research Total question 2 /6 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: Question 3: Choose one concept or explanation from the list below, that best describes each group of words that follow. Components of leadership: a. Myers-Briggs Type Indicator (MBTI) b. Factors that can lead to a change in attitude. c. Stages in group development. d. Four aspects of competence.
  • 4. e. Factors that influence a group’s structure. f. Key variables that determine the behaviour of employees. g. Emotional competencies that differentiate superior form average EI. (Emotional Intelligence) h. Steps in the communication process. i. Types of teams. j. Aspects of leadership Nr: Word groups: Nr: Your Answers: 3.1 Career, co-workers, aspirations, remuneration, managers, needs, training etc. 3.1 3.2 Self-awareness, self-management, social awareness, relationship 3.2 management. 3.3 Self-managed, problem-solving, cross-functional, virtual. 3.3 3.4 Sender, encoding, channel, decoding, receiver. 3.4 3.5 Knowledge, skills, value orientation, applied in context. 3.5 3.6 Ability, attitudes, motivation, personality, perception, learning. 3.6 3.7 Forming, storming, norming, performing, adjourning. 3.7 3.8 Extrovert or introvert, sensing or intuitive, thinking or feeling, perceiving or 3.8 judging. 3.9 Authority, power, influence, delegation, responsibility and accountability. 3.9 3.10 Leadership, roles, norms, status, cohesiveness, size, diversity. 3.10 Total question 3 /10 Question 4: Fill in the missing words from the list below: a. interests b. ground
  • 5. c. differences d. agreement e. conflict Negotiation can be defined as... Nr: Statement or question: Nr: Your Answers: 4.1 4.1 A process of interaction between two parties, directed at reaching some form of ______ 4.2 that will hold and that is based upon common ______ , 4.2 4.3 with the purpose of resolving _______ , 4.3 4.4 despite widely dividing ________. 4.4 4.5 This is achieved basically through the establishment of common ______ 4.5 Total: /5 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: Question 5: Read each statement carefully then state true (T) or false (F)
  • 6. in the space provided. Nr: True / False Nr: Statement or question: 5.1 The challenge of management has shifted from managing technology and 5.1 capital to managing people. 5.2 Leadership entails activities such as giving orders and instructions to 5.2 followers. 5.3 Leaders focus on non-behavioural aspects and managers focus on 5.3 behavioural aspects. 5.4 Values are basic beliefs that a certain way of doing things is preferable to 5.4 another. 5.5 Authority is the right of a leader to give orders and to demand action from 5.5 subordinates. 5.6 People join groups because groups can satisfy the social needs of people. 5.6 5.7 A well-integrated group is able to disband when its work is accomplished. 5.7 5.8 Lateral communication takes place between people at different levels of 5.8 the hierarchy. 5.9 The three general characteristic s of conflict are incompatible goals, interdependence and interaction. 5.9 5.10 Behaviour is a collection of feelings and beliefs. 5.10
  • 7. /10 Total question 5 Question 6: Choose one concept or word from the list below, that best matches each definition or statement that follows. Write down the corresponding letter (a/b/c etc.) in the answer column: a. Charismatic leader b. Status c. Legitimate power d. Synergy and equality e. Motivation Your Nr: Definition or Statement Answers: 6.1 The perceiv ed ranking of one member relative to other members of the group. 6.1 6.2 An individual who has an exceptional impact on the organisation. 6.2 6.3 Refers to the authority that the organisation grants to a particular position. 6.3 6.4 The willingness of an employee to achieve organisational goals. 6.4 6.5 Characteristics of work teams . 6.5 Total question 6 /5 Copyright © Business Management Training College (Pty) Ltd Initial:
  • 8. - Student Number: Question 7: Select from the list below the correct theory or model to match the statements in column A. Write the correct answer a, b, c, etc. in the provided column. a. Fiedler’s contingency theory b. Reinforcement theory of motivation c. Robert House d. Equity theory e. Hersey and Blanchard f. McClelland g. Maslow h. Herzberg i. Vroom-Yetton-Jago model j. Hackman and Oldham Theories, models and definitions: A Nr: Your answers 7.1 Hierarchy of needs. 7.1 7.2 Focuses on and individual’s feelings about how fairly he/she is treated in the 7.2 workplace. 7.3 The most effective management style for a particular situation is determined by the 7.3 maturity of the subordinate. 7.4 Two-factor motivation theory. 7.4 7.5 A leader’s effectiveness is determined by how well his or
  • 9. her style fits the situation. 7.5 7.6 The path-goal theory. 7.6 7.7 Behaviours followed by positive consequences will occur more frequently and that behaviours followed by negative consequences will not occur as frequently. 7.7 7.8 Leader behaviour must adjust to reflect the task structure. 7.8 7.9 Achievement motivation theory. 7.9 7.10 The job characteristics model. 7.10 Total question 7 /10 TOTAL FORMATIVE CHAPTER 1 /50 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: CHAPTER 2 Only fill in your answers in the provided columns to the right hand side of the page. Question 1: Indicate if the following statements regarding control are true or false: Your Nr: Statement or question: Answers Organisations use operational procedures to ensure that they are progressing towards 1.1 their goals. Controlling procedures help organisations to ensure that their
  • 10. resources are being used 1.2 productively. The term ‘control’ implies that the behaviour of individuals can be influenced in the 1.3 course of activities and events. The aim of control is to keep deviations from expected daily activities and performance 1.4 levels to a minimum. 1.5 Control is exercised to ens ure that all activities at all levels are in ac cordance with goals. 1.6 If there is no control, resources could be misapplied and usually quality is lower. 1.7 Control could increase costs and limit the ac cumulation of errors. Control refers to the activities that management performs to ensure a level of quality that 1.8 will satisfy the worker on the one hand, and the organisation on the other. 1.9 The first step in quality control is the measuring of quality 1.10 The last step of quality control entails rectifying deviations and solving problems. 1.11 Control is the final step in the management process. 1.12 Evaluating deviations is a projection of planned performance. 1.13 The Balanced Scorecard is a popular leading tool that ensures clear standards . 1.14 Total quality management (TQM) is the responsibility of
  • 11. the organisation’s strategic planners. 1.15 The main instrument used to control an organisation’s human resources is performance management. 1.16 The contemporary way of setting budgets is in a top-down fashion. 1.17 Reporting is part of measuring actual performance in the control process. 1.18 Phys ical resources are tangible assets. 1.19 Ecological resources is one of the k ey areas of control. 1.20 Once the cycle of the control process is completed, setting standards becomes the next starting point of the next cycle. Total question 1 /20 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: Question 2: Choose one concept or explanation from the list below, that best describes each group of words that follow. Write down the corresponding letter (a/b/c etc.) in the answer column. a. Key areas of control b. TQM c. Steps in the control process. d. Characteristics of an effective control system. e. Six Sigma f. Financial control measures. g. General performance analysis. Your Nr: Word groups:
  • 12. Answers 2.1 A quality control tool that tries to eliminate mistak es. 2.2 Physical, financial, information and human resources. 2.3 The management approach that emphasises the management of quality. 2.4 Set standards, measure performance, evaluate deviations, rectify deviations. 2.5 Acc uracy, no unnecessary complexity, timeliness, integration, flexibility. Total question 2 /5 Question 3: Choose the CORRECT answer by selecting a or b. Your Nr: Statement or question: Answers Screening control is part of __________ control. 3.1 a) operations or b) strategic. The concept of _________ is based on replenishing inventory levels by ordering the most economical quantity. 3.2 a) MRP or b) EOQ The ultimate test of product quality is in the __________ . 3.3 a) workplace or b) mark etplace Operational budgets focus on _________. 3.4
  • 13. a) revenue or b) cash flow The economic measure that summarises output relative to input is called _________. 3.5 a) productivity or b) the P/E ratio. Total question 3 /5 TOTAL FORMATIVE CHAPTER 2 /30 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: CHAPTER 3 Only fill in your answers in the provided columns to the right hand side of the page. Question 1: Indicate if the following statements regarding ethics are true or false: Nr: Statement or question: Your Answers 1.1 “Ethics” entails the code of moral principles and values. Ethic s does not direct the behaviour of an individual or a group in terms of what 1.2 decisions they must make. A code of ethics sets standards about what is good and bad in behaviour and decision 1.3 making.
  • 14. Individuals express their values in attitudes, beliefs, and judgements about right and 1.4 wrong. Total question 1 /4 Fill in the missing words in each section below: Question 2: The ‘shortcut ethical test’ - Managers can ask themselves the following questions to determine if a decision is ethical: 2.1 Is it the ______ ? 2.2 Is it ______ to all concerned? 2.3 Will it build _____ and better friendship? 2.4 Will it be ______ to all concerned? Total question 2 /4 Question 3: What can organisations do to ensure ethical decision making? 3.1 Lead by _______ . 3.2 Develop a corporate code of ______ .
  • 15. 3.3 Create ethical ______ . 3.4 Manage ______ . Total question 3 /4 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: Question 4: Read each statement carefully then state true or false in the space provided. Your Nr: Statement or question: Answers 4.1 Corporate social responsibility and ethics are much- debated, old-fashioned management issues. 4.2 Corporate governance is closely related to ethics and corporate social responsibility. 4.3 In the area of ethical behav iour, accountability is related to norms, standards and values of which the individual or organisation is aware, and whic h are enforceable. 4.4 The local community is part of the primary stak eholders to whom businesses are socially respons ible. 4.5 A challenge of flatter and leaner organisations is that managers cannot rely on the authoritarian relationships created by the traditional organisational hierarchy.
  • 16. 4.6 Globalisation is associated only with large, mature organisations. When ethical issues originate at the organisational level, the organisation’s policies, 4.7 procedures and code of ethics should be consulted to clarify the organisation’s stand on the issue. 4.8 International and local indexes measure the performance of companies in terms of recognised corporate responsibility standards. 4.9 Bureaucracy is unsuccessful in organisations where tec hnology is routine and stable. 4.10 An organisation’s code of ethics usually comprises a written statement of a company’s values, beliefs and norms of ethical behaviour. Total question 4 /10 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: Question 5: Choose one concept or explanation from the list below, that best describes each group of words that follow. Write down the corresponding letter (a/b/c etc.) in the answer column. a. The levels of social responsibility. b. Central elements of information technology that have changed the way in which organisations function. c. The levels of ethical decision making. d. Characteristics of good corporate governance.
  • 17. e. Three fundamental ethical approaches that managers can use in decision making. f. A stakeholder. g. A networked organisation require these factors to operate in support of one another. h. Weber’s model. i. Key features of the emerging organisation. j. Categories of intellectual capital. Nr: Your Nr: Word groups: Answers: 5.1 Individual, organisational, association, societal, international. 5.1 5.2 Social responsiveness, social obligation, social reaction. 5.2 5.3 Impersonality, employee selection and promotion, division of labour, hierarchy of 5.3 authority, rules and procedures. 5.4 Networked, flat and lean, flexible, diverse, global in orientation and operations. 5.4 5.5 Justice, human rights and utilitarian. 5.5 5.6 Human, structural, customer. 5.6 5.7 Internet, e-commerce, mobile computing. 5.7 5.8 Goal setting, competence, responsibility, communication, IT, organisational culture, 5.8 balanced view. 5.9 Discipline, trans parency, independence, accountability, responsibility, fairness, social 5.9 respons ibility. 5.10 Any individual or group who can affect or is affected by
  • 18. the actions, decisions, polic ies, practices or goals of the organisation. 5.10 Total question 5 /10 Copyright © Business Management Training College (Pty) Ltd Initial: - Student Number: Question 6: Choose the CORRECT answer by selecting a or b. Your Nr: Statement or question: Answers Laws, norms, customs and traditions direct the legal and moral acceptability of behaviour at the __________ level of ethical dec ision making. 6.1 a) organisational or b) societal. The _________ approach states that ethical decis ions should entail the equitable, fair and impartial distribution of benefits and costs among individuals and groups. 6.2 a) justice or b) human rights Old-type organisations often had a culture of ____________ 6.3 a) compliance or b) commitment and results. Organisations engaging in social __________ behaviour actively seek to find solutions to social problems. 6.4
  • 19. a) obligation or b) responsiveness A problem in accounting on sustainability reporting is the difficulty to measure _________ aspects. 6.5 a) environmental or b) international One of the forces that influence the world economy is that mark ets are becoming more ___________ 6.6 a) homogeneous or b) divers e. One of the changing job requirements in the knowledge era is risk _____________ 6.7 a) avoidance or b) taking In new organisations, the strategic focus is on _______________ 6.8 a) efficiency or b) innovation Total question 6 /8 TOTAL FORMATIVE CHAPTER 3 /40 TOTAL: FORMATIVE MODULE 3 120 Copyright © Business Management Training College (Pty) Ltd Initial: Post the company name of your brand audit for approval. I will not approve Nike, Starbucks, Apple, and others that are constantly in the news. Try to be innovative and select something that is not constantly in the press. Thank you.
  • 20. I choose Verizon Wireless. This is the company I work for and I would like to understand the brand from a marketing perspective so that this may be able to assist me in my sales process. 2. Pick a brand. Complete the CBBE Pyramid exercise in this week's assignment and set up with subtitles to identify each section. You will not be able to attach a document so please do not create a pyramid. Chicco Car Seat I. Salience A. Newborn top rated car seat II. Performance A. Easy installation infant seat. B. Newborns up to 22lbs and the seat is made to be rear facing. C. Lots of adjustment options to fit a wide range of needs. III. Imagery A. The logo is displayed on the seat and the base B. They also have a line of products that will fit all newborns needs IV. Judgments A. One of the top rated car seats by consumer report B. Available at all baby retailers including babys r us. C. Also available on amazon.com V. Feelings A. With the good ratings this seat makes parents feel comfortable with the safety of their newborn B. Pricing is a bit on the higher end so it is known to be quality products C. Fabrics are neutral and easy to clean VI. Resonance A. High quality product B. Rated one of the safest seats in the industry 3. Review the emotional branding video (in the assignments tab) and the Ten Commandments of Emotional Branding from
  • 21. chapter 2. Identify a brand that you have an emotional connection to and explain why. A brand that I have an emotional attachment to is Big Star Jeans. These jeans are high end jeans sold at many retailers one of which is the Buckle. These jeans fit well and are trendy enough to wear every day. I have had two children and I am fuller in the hips and thighs. It is hard to find a quality pair of jeans that don’t make me self conscious about my appearance. I have an emotional attachment to these jeans because they fit great and last for a very long time. The brand originated in 1974 in Europe; today the Big Star brand is manufactured and designed here in the USA. The Headquarters is in Los Angeles, California. The company prides themselves in being a brand that uses quality products to ensure that the product is not only trendy but also made to last a long time. They claim to be price conscious, which I am sure in the world of denim they are. To me they are a bit pricing averaging $100 a pair, but I don’t hesitate in paying this because I know they will last me a very long time (Big Star USA, 2013). 4. Describe in detail a current sales promotion. Analyze in terms of its ability to build or bash brand equity. Suggest alternative promotion ideas. Blackberry just introduced the new Blackberry 10 and they are launching in the market this next week. Blackberry has been in real trouble with its Brand since the boom of the iPhone. The security was appealing to corporate customers but the Apple craze has taken over the market. Blackberry kept their focus on security and lost site of the big picture which was applications on mobile devices. This caused the product reviews to drop below Apple and Android. With the launch of other new mobile devices some other vendors put a large focus on presale. While the new blackberry was available on presale for some carriers, they didn’t advertise this with the hype that other manufactures have in the past. When a preorder of a device goes well this causes a
  • 22. demand in the market place. I work for Verizon Wireless when we have a preorder for an Apple device the demand is so overwhelming that we have command centers set up in every region and lines that form at the retail stores (Blackberry 2013). With the preorder launch of the Blackberry, we haven’t seen much excitement around the brand and the quality of the product. This new Blackberry is great; it has new technology that other devices haven’t launched yet. The problem is they haven’t created enough of a buzz around the specs on the new Blackberry (Blackberry 2013). I would suggest allocating adverting dollars to create urgency around ordering this new device. Possibly make a limited quantity of inventory available at first and possibly a back order process after the initial preorder launch. This creates urgency around the device and when there is a limit on inventory it seems more people are interested in the product. 5. Select a category basically dominated by two main brands (attempt to do something out of the obvious such as Coke/Pepsi so there are various categories presented). Evaluate the positioning of each brand. Who are the target markets? What are the main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved? Verizon Wireless and AT&T are the leaders in the mobile industry. Each brand positions itself as the best in this category. With new technology emerging all the time, they each find a way to advertise they are the best or biggest in some area. For example Verizon says they are the Fastest 4G network and AT&T says they are America’s Largest 4G Network. Then in the advertising they explain why this would be the most important factor when choosing a provider (Verizon 2013). The target market for both Verizon and AT&T would be Youth all the way up to Baby boomers and everyone in- between. They have products as simple as a cell phone, home
  • 23. phone, internet, tablets, all the way up to machine to machine data transmission. They both also have dedicated teams that assist companies in finding technology solutions that assist in creating profit and streamline procedures (Verizon, 2013). The main difference that I noted between the two companies is that Verizon talks about how incredible the network is, some may remember the “can you hear me now” ads, this goes to show the time and money invested in the network. AT&T talks about being the largest network but doesn’t talk about how much is invested in it or how reliable it is. The largest network is great but if the consumer doesn’t have reliability or quick speeds then it does no good to have a large network. Blackberry. (2013). Retrieved from http://www.berryreview.com/2013/03/22/blackberry-q10- smaller-action-bar-keyboard-shortcuts-darkbright-themes/ Big star usa. (2013). Retrieved from http://bigstarusa.com/?mkwid=swY6ipQap&pcrid=22939892305 &kw=big star mens&mt=b&utm_source=google&utm_medium=cpc&utm_term =big star mens&utm_content=22939892305&utm_campaign=bigstar_brd_ se-tx_us_en_mn&gclid=COCTxozHk7YCFeZFMgodugYAeQ Consumer research. (2013). Retrieved from http://www.consumersearch.com/baby-car-seats/chicco- keyfit Verizon wireless. (2013). Retrieved from http://www.vzw.com Assignment 2.2 1. Post the company name of your brand audit for approval. I will not approve Nike, Starbucks, Apple, and others that are constantly in the news. Try to be innovative and select something that is not constantly in the press. Thank you. (When posting your company, please provide a brief description and it doesn’t have to be 250 words.)
  • 24. Pampers 2. Pick a brand. Complete the CBBE Pyramid exercise in this week's assignment and set up with subtitles to identify each section. You will not be able to attach a document so please do not create a pyramid. 3. Review the emotional branding video (in the assignments tab) and the Ten Commandments of Emotional Branding from chapter 2. Identify a brand that you have an emotional connection to and explain why. http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html ?s=frol02s49cq74&continuous=1 4. Describe in detail a current sales promotion. Analyze in terms of its ability to build or bash brand equity. Suggest alternative promotion ideas. 5. Select a category basically dominated by two main brands (attempt to do something out of the obvious such as Coke/Pepsi so there are various categories presented). Evaluate the positioning of each brand. Who are the target markets? What are the main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved? - Student Number: Summative Assessment 1 Management Principles (Modules 1, 2 and 3) Assignment no. MAN61S-123-1 SECTION A /50
  • 25. SECTION B /100 SECTION C /50 TOTAL /200 1 Copyright © Business Management Training College (Pty) Ltd - Student Number: SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3): MANAGEMENT PRINCIPLES SECTION A: SHORT QUESTIONS Question 1: Select from column A the correct answer to match column B . Match the management functions in column A with the descriptions in column B: A Statement: B Nr: Your Answers: a) Organising. 1.1 Determines an organisation's vision, mission and 1.1 goals. b) Controlling 1.2 Monitoring progress and taking corrective steps to reach the mis sion and goals. 1.2 c) Planning. 1.3 Motivating and directing employees. 1.3 d) Leading 1.4 Grouping together activities and allocating 1.4 resources . Total question 1 /4 Question 2:
  • 26. Select from column A the correct answer to match column B . Match the management levels in column A with the descriptions in column B: A Statement: B Nr: Your Answers: a)Top managers 2.1 Implementing policies, plans and strategies. 2.1 b) Middle management 2.2 Spend the greatest portion of their time on leading. 2.2 c) First line managers or 2.3 Develop longer-term goals and strategies to reach 2.3 supervisors them. Total question 2 /3 Question 3: Select from column A the correct answer to match column B . Match the managerial roles in column A with the descriptions in colum n B: A Statement: B Nr: Your Answers: a) Interpersonal 3.1 Acts as spok esperson for the department 3.1 b) Decision making 3.2 Acts as negotiator about goals, standards of performance and resources. 3.2 c) Information 3.3 Act as figurehead and leader. 3.3 Total question 3 /3 2 Copyright © Business Management Training College (Pty) Ltd
  • 27. - Student Number: Question 4: Read each statement carefully then state true or false in the space provided. Nr: Statement or question: Your Answers A manager is considered competent if he or she has all the relevant knowledge 4.1 that is required to do the job of a manager. 4.2 Ecological forces influenced the evolution of management theories. 4.3 Frederick Taylor conducted the Hawthorn studies in the late 1800’s. 4.4 Henri Fayol formulated 14 principles for effective management The Hawthorne effect refers to the negative effects poor light has on workers’ 4.5 performance Six Sigma is a business improvement methodology that focuses on understanding 4.6 and managing workers’ requirements. The individual organisation has limited control over the components of the macro 4.7 environment but can have a strong influence on some of the variables. Environmental scanning is necessary to determine whether factors in the
  • 28. 4.8 environment constitute a threat to the organisation’s mission, vision and goals. When an organisation has to decide whether to centralise or decentralise 4.9 authority, the skills of the lower-level managers have to be considered. Tactical planning involves aligning the organisation’s internal environment with the 4.10 threats and opportunities caused by the external environment. Total question 4 /10 Question 5: Choose the CORRECT answer by selecting a or b. Your Nr: Statement or question: Answers ‘Ethnocentrism’ refers to the belief that … 5.1 a) One’s own group and culture must be placed first in decision making. b) One’s own group and culture is inherently superior to other cultures and groups. Job opportunities is an environmental ... 5.2 a) output or b) Input. The social environment is part of the ... 5.3 a) Micro environment b) Macro env ironment The changes in the environment impacts on management
  • 29. functions and eventually on the 5.4 a) performance or b) culture of the organisation. In the controlling function managers monitor 5.5 a) remuneration b) progress. Total question 5 /5 3 Copyright © Business Management Training College (Pty) Ltd - Student Number: Question 6: Choose the appropriate word or concept for the following statements. Select only one word from the list below for each statement and write down the corresponding letter (a/b/c etc.) in the answer column. a. Liquidity b. Decision-making conditions c. Activity d. Decision-making tools e. Characteristics of useful information f. Service g. Leverage h. Failure analysis, call centres. i. Profitability j. Administration Your Nr: Statement or question: Answers:
  • 30. 6.1 An organisation’s ability to meet its short -term obligations. 6.2 It looks at the source of the organisation’s capital. 6.3 The organisational function that is supported by office systems and pers onnel records. 6.4 It measures how well an organisation is using its resources. 6.5 It measures how well an organisation is managed. 6.6 Certainty, uncertainty, risk. Total question 6 /6 Question 7: Listed below are the forces of change that drive the need for organisations to change. Each one of these forces consists of certain components. Choose the appropriate word or concept for the following set of components. Write down the corresponding letter (a/b/c etc.) in the answer column. Force of change: a. Economic and market forces b. Technological forces c. International forces d. Social forces Nr: Components Your Answers: 7.1 Nepad, Common wealth of Nations, EU. 7.2 Business ethics, demographic trends. 7.3 Trade union activities, free trade globally, more countries join mark et. 7.4 New products, new and faster produc tion, internet. Total question 7 /4 4 Copyright © Business Management Training College (Pty) Ltd
  • 31. - Student Number: Question 8: Choose the CORRECT answer by selecting a or b. Nr: Statement or question: Nr: Your Answers 8.1 One of the reasons why organising is necessary is ... 8.1 a) departmentalisation or b) goal formulation 8.2 The narrowing-down of activities to simple, repetitive routines. 8.2 a) job design or b) job specialisation __________ change. 8.3 People naturally 8.3 a) embrace or b) resist Managers can respond to change either through reactive change or 8.4 8.4 a) planned change or b) forced change Control systems is an element of the ________ area of organisational change. 8.5 a) structure or 8.5 b) technology __________ area of organisational change. 8.6 Bureaucracy falls within the
  • 32. 8.6 a) structure or b) people One of the reasons that people resist change is 8.7 8.7 a) Micro environment or b) Macro environment One of the elements of the strategy area of organisational change is _______ 8.8 8.8 a) corporate combinations or b) decision mak ing In organisational culture analysis (OCA), the condition that determines the sharing of power is ___________. 8.9 8.9 a) commitment or b) collaboration The perception that a group of people has certain collective characteristics is known as ____________. 8.10 8.10 a) stereotyping or b) generalisation Total question 8 /10 Question 9: Fill in the missing words from the paragraph below: Accountability… Nr: Statement or question: Nr: Your Answers: 9.1 has its roots in the ____a____
  • 33. management theories, a) 9.2 in the division of ____b____ into parts, and explicit job specification. b) 9.3 and in explicit job ____c_____. c) 9.4 Consistent with Taylor’s d) ____d____ management, 9.5 employees are deemed _____e_____ for the work under their control. e) Total question 9 /5 TOTAL: SECTION A /50 5 Copyright © Business Management Training College (Pty) Ltd SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3): MANAGEMENT PRINCIPLES SECTION B : ESSAY QUESTIONS Nr: Question: Mark: Discuss the three main environments that make up the management environment. Your discussion should include: All the variables that make up each environment. 9. 20 The level of control that the manager has over each environment. The influences that these environments had on South African managers in the past 5 years. 10. Explain the main reasons why people generally resist
  • 34. change 10 Explain the main features of each of the five stages in group and team development. 11. Also indicate what the main role of the team or group leader would be during each 20 stage. 12. Discuss five of the characteristics of good corporate governance that were identified 10 by the King II report. Discuss the importance of the organising function in the management process. Refer 13. to the necessity of organising to make the other management functions work 10 effectively. Discuss the challenges for management in each of the following features of the ‘new organisation’: a. Operating in a global economy b. Virtual organisations 14. 15 c. Flatter and leaner organisational structures d. Flexibility e. Workforce diversity Illustrate how the management functions vary between the different levels of management in terms of the responsibilities, competencies and roles of managers on these levels. Use the following format for your illustration: Top Middle Low Planning
  • 35. 15. 15 Organising Leading Controlling TOTAL:SECTION B 100 6 Copyright © Business Management Training College (Pty) Ltd SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3): MANAGEMENT PRINCIPLES SECTION C : CASE STUDIES C 1 ASE STUDY ABC company initially supplied businesses with exceptional quality textiles. Later on they started to supply businesses with professional quality uniforms and also sports gear. They provide their customers with quality products and services on time and on budget to enhance the image and performance of their customers ’ companies. As the company grew, so did its workforce. From two people in a garage, their wholesale division has grown from servicing a small localised mark et in Cape Town, to one that today meets the requirements of clients in many other locations throughout South Africa. The current organisational structure is designed around the different products. Although each manager knows all the other products quite well, they each are responsible for one type of product only: Tim is in charge of the industrial uniform section, Sally overlooks the sportswear section and Heather runs the textile division. All three of them are competent with their section, but Tim for
  • 36. instance would have liked to be more involved in the other sections as well. To serve its widening markets the business needs flexible and well-trained staff that c an recognise the needs of their customers. The employees work in a wide range of roles in both store and non-store functions, such as: Customer Assistants on the shop floor either directly assisting customers or preparing orders for delivery to customers who have ordered online. Department Managers leading a team of Customer Assistants Warehouse employees who help catalogue and store clothing and textiles. Office-based staff working in a range of functions at Head Offic e, including finance, purchasing, personnel or marketing. Logistic s staff who plan and carry out the distribution of products to stores. Andy works in Sally’s department (sportswear) and manages a small team of customer assis tants who must prepare online orders for delivery. He expects them to liaise with the customers before setting up the order, to ensure maximum client satisfaction. As the team members are still new, they lack the necessary experience and are not willing to take on the responsibility of liaising with the customers themselves. Currently this all comes down to Andy, who then does not have sufficient time for his managerial duties. He intends seeking advice in this regard. Due to the business’s great success and customer demand, management have been thinking about establishing an outlet in Durban. They have the opportunity to buy an existing warehouse in Durban for R 1,5 million. The other option is to rather invest an amount of R 800 000 in a new product range. ABC must make a decision: should they buy the existing
  • 37. clothing retailer or is it better to invest an amount of R 800 000 in a new product range. They did some investigation into the probability of success and failure of each option, and possible results . With this information at hand, they decided to use a decision tree to help them with this big decision. The estimated outcomes and probabilities are as follows: They have two options: A: Buy an existing business for R 1.5 m. B: Invest in new product range R 800 000. Successful option A will give 20% gain, failed option A will give 10% loss. There is a 40% chance of success and a 60% chance of failure for option A. Successful option B will give 10% gain, 5% loss. There is a 50% chance of success and a 50% chance of failure for option B. 7 Copyright © Business Management Training College (Pty) Ltd QUESTIONS: CASE STUDY 1 Nr: Question: Mark: a. Draw up a decision tree to determine expected values for each option. Use the 5 results to decide which option to choose. b. Identify the mission of ABC and translate it into at least 3 measurable, long-term goals. 4 c. Draw up a table or diagram to illustrate ABC business as a system that operates in a 16. specific environment, by identifying: inputs from the environment,
  • 38. processing of inputs and 5 outputs to the environment. a. What type organisational structure does ABC have currently? 1 b. What are the disadvantages of this structure for this spec ific organisation? 2 17. c. The organisation has a vision of expanding the business and opening more branches in different areas. Suggest a new structure for the organisation, that would fit in better 3 with their strategy. Motivate your choice. 18. Use the leadership cycle model to suggest the most effective leadership style for Andy. 10 Total case study 1 30 C 2 ASE STUDY Sportswear Joe and Jane are customers of ABC’s. They own a sportswear retail s hop. Their shop is in an area that has changed over the last five years form a once vibrant bus iness and retail hub with three large shopping centres to a business environment focusing nowadays mainly on vehicle maintenance and support services. The rental cost in the area is very competitive in comparison to other new shopping centres in the vicinity. Various new and exciting shopping centres in the neighbouring suburbs have opened their doors. The business was exceptionally successful, but has experienced an average annual drop in sales of 10% during the past four years.
  • 39. Joe is convinced that the decline in turnover can be attributed to the drop in customer traffic in the shopping centre. Competitors are opening new stores in other suburbs. There are currently two similar stores who are extremely price competitive and provide a variety of goods at lower prices. Joe has lowered the prices of their popular products since the beginning of last year. Although sales increased by 15% during the previous year, profit dropped by 5%. During December, two shop owners in the area were gunned down. QUESTIONS: CASE STUDY 2 Mark: Nr: Question: i. What external factors are influencing the succ ess and survival of the sportswear shop in the s hopping centre? 19. 6 ii. What factors should they have considered in their strategic planning? 4 Total case study 2 10 8 Copyright © Business Management Training College (Pty) Ltd C 3 ASE STUDY (From Business Management—a value chain approach by Gideon Nieman and Alf Bennet) When Esk om had started the shutdown of the Highveld power station in 1958, one of the small towns in the Free State became a ghost town. The shutdown caused the number of residents to shrink from
  • 40. 2000 to about 463. Esk om stated that the power station could no longer c ontinue to operate because of the rising labour and maintenance costs. QUESTIONS: CASE STUDY 3 Nr: Question: Mark: a. Explain what changing environmental conditions could have caused the shutdown of the power station. 5 b. Explain from the viewpoint of a retailer, how environmental conditions caused the town to be closed. 20. 3 c. How do you think the changes in the environment affected the operations of a 2 vegetable farmer? Total case study 3 10 TOTAL:SECTION C 50 TOTAL OF ASSIGNMENT : 200 9 Copyright © Business Management Training College (Pty) Ltd