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Digital Marketing Presentation with StuCred Giveaway Results and Optimisation Plan
- 2. Budget Rs 88000 for June 2019 It includes Redmi phone, Weekly Amazon voucher winners Facebook, Instagram and Google advertisement
- 3. Giveaway- Process Spreading the awareness a day before among the students using Social selling, SMS, In app notifications, advertising Exclusive giveaway post shared on Instagram and Facebook Previous winners as social proof Gamification, Cognitive Biases & Persuasion techniques Social selling- Identifying college related handles, matching all the parameters( college name, friend circle)
- 4. Metrices of Giveaway No of shares No of likes Insta story shares No of correct answers No of followers
- 6. Giveaway Results ON 30th May 2019 Total DM sent to users - 89 Response we got -27 ON 31st May 2019 Total DM sent to users -73 Response we got -40 30% growth in app downloads in limited budget
- 7. Giveaway advertisement results A new college called KCG college is in the process of getting added to our databased 120 new followers on Instagram 100 new followers on Twitter
- 9. Results
- 10. Results
- 11. Result
- 12. Result
- 13. Result
- 14. Result
- 20. Result
- 21. Result
- 22. Optimising- A very limited budget of 20-22 K We don’t have any separate budget for this
- 23. Takeaway If we have larger budget, we can create better traction. For example- Two phones every month of 10k each, 1 year Amazon prime, Hotstar one ze 1st prize- Two people will get Redmi phones worth 10k 2nd Prize- 1 year Amazon prime subscription worth RS 999 3rd Prize- 1 year Hotstar VIP subscription worth RS 365 Time of running- 15 days Each week the winner will get worth Rs 500 Amazon voucher so two voucher in a month Or Jio/ Vodafone/airtel recharge for one year
- 24. Whats New Linkedin Marketing Slideshare Marketing Quora Marketing Yahoo Answers marketing In app notification enhancement suggestions
- 25. Roadmap IGTV Youtube Revamp and SEO Feel North has to be tapped more now. Need budget so that I can do separate ads for them
- 26. Father’s Day • Saregama Radio • Give your father a Saregama radio using StuCred
- 27. Social Media Audit • Website- Design & Content • Content- Blog, Social Media posts, Images and video • Social Media- Linkedin profile, Social Media pages • SEO-Keyword usages throughout website and blog posts
- 29. Outcome • 6,000 Active Installs by July 2019 end