Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
7. Digital Strategy
Google Adwords
Social Media
Email & Newsletters
Budget: $100,000/month Budget: $40,000/year
Budget: $2,000/month
Duration: One Year
Duration: Until ROI is not Duration: Until ROI is not
met (forever)
met (forever)
Year Total: $1,264,000
9. Recap
Target Audience:
BIG Idea:
Schools, Businesses, Hospitals
‘Create Your Space’ a digital
campaign that lets the consumer
optimize their space by dragging
and dropping Steelcase furniture
into their virtual room.
Budget & Strategy:
Google Adwords-- $100,000/Mo.
One Year
Social Media-- $40,000/Year
Until ROI is not met
Email & Newsletters-- $2,000/Mo.
Until ROI is not met
Benefits of Campaign:
1. Increase Revenue
2. Gain Awareness
3. Increase Customer Return
Rate