Structuring Marketing Teams
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The document discusses marketing fundamentals including the marketing funnel, customer experience, product, and integrated marketing communications. It describes tracking customer perspectives through segmentation, how the product and marketing communications influence customer experience, and how marketing analytics can measure the effectiveness of how integrated marketing controls customer experience.
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Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Structuring Marketing Teams
- 1. 5. Marketing Analytics 1. The Funnel FUNDAMENTALS 2. Customer Experience 3. Product 4. Integrated Marketing Communications Structuring Marketing Teams
- 2. Neighbours of Potential Customers incl. former customers / ourselves Potential Customers New Customers Repeating Customers MARKETING FUNDAMENTALS “The Funnel”
- 3. CX a fundamental concept, underlying everything businesses do at work “The Funnel” MARKETING FUNDAMENTALS Tracking Many Different Perspectives on Each Object For Commercial Profit / Competitive Advantage Customer Experience
- 4. CX SEGMENTATION ( example : 6-7 dimensions ) ● ASL ○ Age ○ Sexual Orientation, Gender Identity and Expression (SOGIE) ○ Location ● Socio-economic, Political, Cultural orientation ○ Earnings / Lifestyle - present - aspirational ○ Race / Fashion / Party / Tribe Tracking Many Different Perspectives on Each Object For Commercial Profit / Competitive Advantage MARKETING FUNDAMENTALS
- 5. THE PRODUCT Food & Beverage Personal Interaction Buildings & Landscapes Fittings & Furniture 80% of revenue ex-lockdown 99% of revenue during lockdowns Product … CONTROLS CX What People Pay Us for Includes things which are “free-of-charge” and packaged together with “charged” items. CX MARKETING FUNDAMENTALS Product
- 6. Neighbours of Potential Customers incl. former customers When the Product is Absent (Who) said (What) about (Which Product)? THE PRODUCT Potential Customers New Customers Repeating Customers Marketing Communications … CONTROLS CX MARKETING FUNDAMENTALS CX Comms.
- 7. Social Media sometimes Social Media sometimes IMC INTEGRATED Marketing Communications … CONTROLS CX BETTER MARKETING FUNDAMENTALS Signage What we say online / offline Labels / Packaging What we say online / offline Text / Audio / Video What we say online / offline Ads What we say online / offline Content Marketing What we / others say online / offline, indirectly SEO What search engines say online Homepage What we say online E-Store / E-Ordering What we say online Penalties / Awards What the authorities say online / offline Direct Marketing What we say online / offline, directly Reviews What customers say online Influencers What key opinion leaders say online / offline May be Paid or Unpaid Social Media sometimes Social Media sometimes Social Media sometimes Social Media sometimes Social Media sometimes Social Media sometimes Social Media sometimes Social Media sometimes CX Social Media sometimes Social Media sometimes Public Relations What others say when we’re not there Social Media sometimes
- 8. measure all MARKETING ANALYTICS … measures the effectiveness, of how IMC controls CX MARKETING FUNDAMENTALS CX