The document outlines a proposal for a presentation by Mark Baker at Lavacon 2015, focusing on the application of structured writing principles to web content using the SPFE architecture. It differentiates traditional structured writing for books from hypertext, emphasizing the need for ease of authoring, automated linking, and constant content updates in the web environment. Attendees will learn how structured writing enhances the immediacy and connection of web content and how the open-source SPFE toolkit supports these approaches.

1. LavaCon 2015 proposal:
Structure and Hypertext
Applying structured writing principles to writing for the
Web using the SPFE architecture.
Presenter: Mark Baker
Format: Lecture/demo
Track: Produce

2. Traditional Structured Writing
 Focused on books and help systems
 Separate products with hierarchical
structure
 Formal and infrequent publishing cycles
 Complex markup, massive CCMS
requirements
 Linking expensive
 Hard to add and integrate a single page
on the fly

3. Web publishing
 Focused on pages, sites, and hypertext
 Flat structure; use of search, links
 Constant updates, always current
 Simple unstructured authoring but
content management often cumbersome
 Linking expensive
 Hard to keep track of overall
organization of content

4. Structured writing for hypertext
 Focused on structure and identity of pages
 Focused on the reliability of content
 Enabling constant update without losing
structure, organization
 Full integration of new content without manual
editing
 Simplified structured authoring, automation of
many content management tasks
 Inexpensive reliable linking
 Bottom-up architecture based on metadata

5. SPFE
 Open source tool kit for hypertext-oriented
structured writing
 Designed for bottom-up architecture, Every
Page is Page One
 Reduced, simplified markup for ease of
authoring, easy collaboration
 Automated linking and assembly
 CCMS not required. Works well with free VCS
tools.
 Includes support for DITA

6. In this session,
attendees will learn:
 The difference between structured writing
approaches for books and for hypertext
 How structure can support the immediacy and
connectedness of the Web
 How the open-source SPFE toolkit enables
structured approaches to hypertext Ever Page
is Page One information design

7. About the presenter
 Mark Baker
 Author, Every Page is Page
One: Topic-based writing for
Technical Communication and
the Web
 Blog: Every Page is Page One
(everypageispageone.com)
 President and Principal
Consultant, Analecta
Communications, Inc.