Stretch provides experiential marketing campaigns that place brand experiences at the core. They aim to amplify the impact of these experiences through relevant media channels like digital, PR, ATL, in-store activations and outdoor media. The document discusses the evolution of brand experiences from agrarian to industrial to service to experience economies. It also presents case studies of experiential marketing campaigns Stretch developed for brands like Eight Hour Cream, highlighting events, sampling, data capture and on-site sales.

1. A
BIT
ABOUT
US
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2. The content
I. Social Experience Economy
II. Who Is Stretch?
III. Experiential Case Studies

3. the
growth
of
the
‘social
experience
economy’

4. Brand
Experience
has
existed
ever
since
people
have
traded
goods
agrarian
economy

5. Winchester
Rifles
USA
fronGer
roadshow
1800’s:
an
industrial
economy

6. Henry
Ford
pioneers
the
‘test
drive’
1930’s:
a
service
economy

7. Development
of
creaGve
brand-­‐owned
experinces
1990’s:
an
experience
economy

8. To
view
video
go
to
www.youtube.com/stretchexp
2012:
a
social
experience
economy

9. who
the
h*ll
are
these
stretch
characters?

12. Defining
ExperienGal
MarkeGng:
a
campaign
that
places
the
Brand
Experience
at
the
core
and
amplifies
the
impact
of
that
experience
through
relevant
media
channels

13. Digital
• Website
visits
• Facebook
galleries
• Youtube
content
ExperienGal
• TwiFer
PR
Stretching
Model
•
Editorial
•
Interviews
Amplifica)on
•
Product
placement
ATL
Event
Foo4all
(eyeballs)
• Radio
–
audience
• TV
content
Sampling/Demos
In
Store/On
Trade
Experience
• On
pack
Data
Capture
• POS
• Ac)va)ons
On
Site
Sales
Outdoor/Projec)on
•
Outdoor
media
•
PR
value
CRM

14. the
cool
stuff:
case
studies

16. To
view
video
go
to
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19. To
view
video
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to
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22. EIGHT HOUR®
CREAM
2011 EHC ACTIVATION SA

23. To
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video
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to
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25. To
view
video
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to
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30. To
view
video
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to
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36. To
view
video
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to
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40. To
view
video
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to
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41. “I
hear
and
I
forget.
I
see
and
I
remember.
I
do
and
I
understand.”CONFUCIUS
(wise
Chinese
dude)
thank
you!
:)
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