Campfire is a storytelling company that focuses on creating engaging imagery through video and photos. They have a team of carefully selected professionals who create multimedia content for clients to help tell their stories and reach wider audiences. Their media guide program embeds photographers and videographers with travel and volunteer groups to document experiences through high quality videos, photos and social media that clients can then use for marketing and sharing participants' experiences. Case studies described the successful use of this program with organizations promoting high school volunteer trips abroad, Indochina tours, and Austrian tourism.
The document provides information on creating a blog to flip for profit, including choosing a topic, selecting a blogging platform, installing WordPress, customizing themes, adding monetization plugins, and generating content. It recommends starting with a popular niche like internet marketing, adding built-in ways to make money like AdSense or affiliate products, and considering autoblog content to automate the process and appeal to buyers who want hands-off income. The goal is to build up the blog's value before reselling it for a profit.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document promotes a book about how LEGO reinvented its innovation process, which allowed it to grow sales 24% annually and profits 40% annually over the past 5 years. It provides a link to pre-order the upcoming book "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry".
The document summarizes the history of LEGO sales from 1932 to 2012 through various periods of growth, innovation, stagnation, crisis, and recovery. It shows that LEGO was founded in 1932 and grew steadily until experiencing stagnating sales in 1993. Sales plunged further in 2003 due to a lack of new Star Wars and Harry Potter movies driving toy sales. LEGO recovered by changing its innovation process, forming new teams, and creating tools to focus and direct innovation efforts, leading to unprecedented growth since 2007.
This comprehensive guide delves into the world of Animation Video Production, exploring its potential to captivate audiences and drive results. Discover the various animation styles and techniques, along with the step-by-step production process. Explore the diverse applications of animation videos for marketing, communication, and education. Learn about the advantages of partnering with an Animation Video Production Company in India, including cost-effectiveness, global appeal, and creative expertise. Gain valuable insights to bring your ideas to life through engaging and impactful animation videos.
The document discusses how new technologies were used at various stages of creating a horror film trailer, poster, and magazine cover. YouTube, Google, and IMDB were used for research and inspiration. Microsoft Word was used for planning and storyboarding. A camcorder and iMovie were used to film and edit the trailer. Photoshop and InDesign were used to design and lay out the poster and magazine cover. Social media and online feedback will be used for evaluation.
GLDS is an independent content creation agency. We specialise in all aspects of content creation; strategy, creative, production and targeted media.
Our Mission
Connect brands to audiences through content by telling local, unique & authentic stories.
Stories can exist in many forms.
GLDS unearth deep insights that form the creative basis from which we develop the foundations of long-term platforms for storytelling. Be it a series of online videos, infographics that capture imagination, photography that inspires or a small status update that simply informs, GLDS create local, unique and quality content for your brand.
The document provides information on creating a blog to flip for profit, including choosing a topic, selecting a blogging platform, installing WordPress, customizing themes, adding monetization plugins, and generating content. It recommends starting with a popular niche like internet marketing, adding built-in ways to make money like AdSense or affiliate products, and considering autoblog content to automate the process and appeal to buyers who want hands-off income. The goal is to build up the blog's value before reselling it for a profit.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document promotes a book about how LEGO reinvented its innovation process, which allowed it to grow sales 24% annually and profits 40% annually over the past 5 years. It provides a link to pre-order the upcoming book "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry".
The document summarizes the history of LEGO sales from 1932 to 2012 through various periods of growth, innovation, stagnation, crisis, and recovery. It shows that LEGO was founded in 1932 and grew steadily until experiencing stagnating sales in 1993. Sales plunged further in 2003 due to a lack of new Star Wars and Harry Potter movies driving toy sales. LEGO recovered by changing its innovation process, forming new teams, and creating tools to focus and direct innovation efforts, leading to unprecedented growth since 2007.
This comprehensive guide delves into the world of Animation Video Production, exploring its potential to captivate audiences and drive results. Discover the various animation styles and techniques, along with the step-by-step production process. Explore the diverse applications of animation videos for marketing, communication, and education. Learn about the advantages of partnering with an Animation Video Production Company in India, including cost-effectiveness, global appeal, and creative expertise. Gain valuable insights to bring your ideas to life through engaging and impactful animation videos.
The document discusses how new technologies were used at various stages of creating a horror film trailer, poster, and magazine cover. YouTube, Google, and IMDB were used for research and inspiration. Microsoft Word was used for planning and storyboarding. A camcorder and iMovie were used to film and edit the trailer. Photoshop and InDesign were used to design and lay out the poster and magazine cover. Social media and online feedback will be used for evaluation.
GLDS is an independent content creation agency. We specialise in all aspects of content creation; strategy, creative, production and targeted media.
Our Mission
Connect brands to audiences through content by telling local, unique & authentic stories.
Stories can exist in many forms.
GLDS unearth deep insights that form the creative basis from which we develop the foundations of long-term platforms for storytelling. Be it a series of online videos, infographics that capture imagination, photography that inspires or a small status update that simply informs, GLDS create local, unique and quality content for your brand.
The document provides an overview of Paperjam Limited, a photo and video production company established in 2014 that produces films, documentaries, and other audiovisual projects. It details the company's values of passion, imagination, creativity and innovation. The document also outlines Paperjam's services, equipment, methodology, clientele, and the experience and qualifications of the creative director and consulting director on their team.
Hello. Am I the content writer or strategist you're looking for? Welcome to my portfolio; where I show you what I have been working on over the past few years and hopefully convince you that we should work together. I look forward to connecting with you!
Rana Labs provides information and communications technology (ICT) training to empower communities around the world. They deliver workshops in areas like video production, website design, and social media to help people tell their stories. The training produces tangible outcomes like videos, websites and social media campaigns that participants can use to promote local businesses or achieve communication goals. Rana Labs focuses on using available local technology and their training aims to provide skills applicable to employment opportunities.
Brand Builders: A Delhi Based Creative AgencyPrakhar Agrawal
Brand Builders is one of those creative agencies in delhi who excel in crafting communication strategy that actually matters. There are very few graphic design firms in India who are able to turn briefs and expectations into tangible reality.
Brand Builders is a complete Advertising, Branding and Marketing solution organisation working across modes of Print, Broadcast, Online and Events.
www.brandbuilders.in
This document provides a summary of Creative Nation, a creative production agency. In 3 sentences:
Creative Nation spans the entire creative process from strategy to content delivery. They produce content across multiple platforms like film, television, web, digital, events, and photography. The document outlines Creative Nation's services, beliefs, sample projects, and how they leverage their global network to benefit clients.
The document discusses how various technologies were used in a film project. Art of Titles and Netflix were used for research inspiration. Scoop.it was used to research articles on kidnappings. Google Forms was used to create audience questionnaires. YouTube was used to upload videos. Photoshop and Final Cut Pro were used for editing. A Canon camera and Manfrotto tripod were used for filming. Google Maps and Blogger were also utilized.
Western Illinois University Libraries developed a video series called InfoSMACK to engage students in learning about basic library tools, services, and concepts. The video series uses a fun approach with live action, animation, and humor. A small team of instructional designers and librarians collaborates on the planning, development, marketing and distribution of the low-budget video series, which are shared on YouTube and library guides to meet students' interest in visual, mobile content.
This group of companies specializes in integrated promotion tools with experienced professionals. They aim to produce quality media productions and services to promote clients' companies and meet corporate needs. Their services include graphics, multimedia, print, audiovisual, events, social media, mobile apps, VR production, and publishing. They have various divisions that work together to be a bridge for client communication needs.
This document provides tips for creating great videos using a smartphone. It discusses the importance of telling a story with sympathetic characters, obstacles, and overcoming obstacles. It recommends shooting with variety, composing shots following rules of thirds and framing, and storyboarding. The document also discusses apps and hardware that can improve smartphone video quality, and strategies for getting content seen on Facebook in 2018, such as using live video, groups, and stories.
Spidvid aims to become the world's most popular network for video creators by connecting them to freelance talent online in a safe, secure way. It is difficult currently for video creators to find and pay talent. Spidvid was created as a solution, allowing creators, professionals, and crew to collaborate on projects, build teams, and compensate each other through payments. The company has grown to over 7,500 members, 1,000 projects launched, and is seeking $250,000 to further develop the platform and expand its user base and core revenue streams.
EKA INC. is a creative production house that captures and crafts unforgettable stories through exceptional cinematic films, creative content creation ( 3D Animation & Motion Graphics) & turnkey event solutions.
What are you looking at, dear?
Old man: This photo of the kids, when they were little. I wish I had
a better camera back then. The memories would be so much
clearer.
The document discusses how various media technologies were used at different stages of creating a gangster/crime genre trailer, including using the internet to research conventions through YouTube and IMDB, communicating with a group chat on WhatsApp, conducting audience surveys on Survey Monkey, and filming with a Canon camera while editing footage on Macs using Photoshop, Premiere Pro and After Effects. Social media and online resources helped with research, communication, and gathering audience feedback to inform the planning, production and evaluation of the trailer.
This document provides an agenda for a presentation on standing out on social media. The presentation covers listening to social media through tools like Google alerts and hashtags, sharing content through influencers, creating engaging content like videos and blogs, and using case studies of businesses that have succeeded on social media. It also touches on best practices for photography, video, and trends for 2015 like the growth of mobile and vlogging. The overall goal is to help attendees learn how to engage audiences and promote their businesses through effective use of social media.
The document discusses how various new media technologies were used at different stages of constructing a music video project. In the construction stage, a Canon camera was used to film footage and take still shots, and stage lights and editing software like Final Cut Pro were used. Research involved using websites and search engines to gather information and Prezi and PowerPoint to present findings. Planning utilized storyboarding, animatics, and software like Fireworks and Final Cut Pro. Evaluation questions were created using programs like Word, Prezi, Windows Movie Maker, and PowerPoint.
The document provides an overview of Paperjam Limited, a photo and video production company established in 2014 that produces films, documentaries, and other audiovisual projects. It details the company's values of passion, imagination, creativity and innovation. The document also outlines Paperjam's services, equipment, methodology, clientele, and the experience and qualifications of the creative director and consulting director on their team.
Hello. Am I the content writer or strategist you're looking for? Welcome to my portfolio; where I show you what I have been working on over the past few years and hopefully convince you that we should work together. I look forward to connecting with you!
Rana Labs provides information and communications technology (ICT) training to empower communities around the world. They deliver workshops in areas like video production, website design, and social media to help people tell their stories. The training produces tangible outcomes like videos, websites and social media campaigns that participants can use to promote local businesses or achieve communication goals. Rana Labs focuses on using available local technology and their training aims to provide skills applicable to employment opportunities.
Brand Builders: A Delhi Based Creative AgencyPrakhar Agrawal
Brand Builders is one of those creative agencies in delhi who excel in crafting communication strategy that actually matters. There are very few graphic design firms in India who are able to turn briefs and expectations into tangible reality.
Brand Builders is a complete Advertising, Branding and Marketing solution organisation working across modes of Print, Broadcast, Online and Events.
www.brandbuilders.in
This document provides a summary of Creative Nation, a creative production agency. In 3 sentences:
Creative Nation spans the entire creative process from strategy to content delivery. They produce content across multiple platforms like film, television, web, digital, events, and photography. The document outlines Creative Nation's services, beliefs, sample projects, and how they leverage their global network to benefit clients.
The document discusses how various technologies were used in a film project. Art of Titles and Netflix were used for research inspiration. Scoop.it was used to research articles on kidnappings. Google Forms was used to create audience questionnaires. YouTube was used to upload videos. Photoshop and Final Cut Pro were used for editing. A Canon camera and Manfrotto tripod were used for filming. Google Maps and Blogger were also utilized.
Western Illinois University Libraries developed a video series called InfoSMACK to engage students in learning about basic library tools, services, and concepts. The video series uses a fun approach with live action, animation, and humor. A small team of instructional designers and librarians collaborates on the planning, development, marketing and distribution of the low-budget video series, which are shared on YouTube and library guides to meet students' interest in visual, mobile content.
This group of companies specializes in integrated promotion tools with experienced professionals. They aim to produce quality media productions and services to promote clients' companies and meet corporate needs. Their services include graphics, multimedia, print, audiovisual, events, social media, mobile apps, VR production, and publishing. They have various divisions that work together to be a bridge for client communication needs.
This document provides tips for creating great videos using a smartphone. It discusses the importance of telling a story with sympathetic characters, obstacles, and overcoming obstacles. It recommends shooting with variety, composing shots following rules of thirds and framing, and storyboarding. The document also discusses apps and hardware that can improve smartphone video quality, and strategies for getting content seen on Facebook in 2018, such as using live video, groups, and stories.
Spidvid aims to become the world's most popular network for video creators by connecting them to freelance talent online in a safe, secure way. It is difficult currently for video creators to find and pay talent. Spidvid was created as a solution, allowing creators, professionals, and crew to collaborate on projects, build teams, and compensate each other through payments. The company has grown to over 7,500 members, 1,000 projects launched, and is seeking $250,000 to further develop the platform and expand its user base and core revenue streams.
EKA INC. is a creative production house that captures and crafts unforgettable stories through exceptional cinematic films, creative content creation ( 3D Animation & Motion Graphics) & turnkey event solutions.
What are you looking at, dear?
Old man: This photo of the kids, when they were little. I wish I had
a better camera back then. The memories would be so much
clearer.
The document discusses how various media technologies were used at different stages of creating a gangster/crime genre trailer, including using the internet to research conventions through YouTube and IMDB, communicating with a group chat on WhatsApp, conducting audience surveys on Survey Monkey, and filming with a Canon camera while editing footage on Macs using Photoshop, Premiere Pro and After Effects. Social media and online resources helped with research, communication, and gathering audience feedback to inform the planning, production and evaluation of the trailer.
This document provides an agenda for a presentation on standing out on social media. The presentation covers listening to social media through tools like Google alerts and hashtags, sharing content through influencers, creating engaging content like videos and blogs, and using case studies of businesses that have succeeded on social media. It also touches on best practices for photography, video, and trends for 2015 like the growth of mobile and vlogging. The overall goal is to help attendees learn how to engage audiences and promote their businesses through effective use of social media.
The document discusses how various new media technologies were used at different stages of constructing a music video project. In the construction stage, a Canon camera was used to film footage and take still shots, and stage lights and editing software like Final Cut Pro were used. Research involved using websites and search engines to gather information and Prezi and PowerPoint to present findings. Planning utilized storyboarding, animatics, and software like Fireworks and Final Cut Pro. Evaluation questions were created using programs like Word, Prezi, Windows Movie Maker, and PowerPoint.
AS Level Media Studies - CREATIVE CRITICAL REFLECTION (Film Opening Task)
2013 media guide pitch
1.
2. Who is ?
In short, Campfire is a story telling company. We eat, sleep
and breathe engaging imagery. We focus on the little things that
make a story unique in order to build a tangible bridge between
a message and those that need to hear it. Our Team is carefully
selected to create an atmosphere for personalities to thrive and
creativity to flourish.
3. CASE STUDY Scroll through page-by-page or click on
projects here to jump to them*
MENU
Walking Tree Travel Indochina Austria Tourism
5. Walking Tree Travel is a high school volunteer
Program that facilitates Adventure Travel and
Volunteer Projects in Costa Rica, Peru, Guatemala,
Nicaragua, Mexico, Senegal and China.
The Problem:
Walking Tree needed to reach thousands of High
Schools in America to raise awareness about their
Summer Volunteer programs.
The Strategy:
The project was broken into two phases.
6. 1
Strategy: Walking Tree Travel
The project was broken into two phases.
PHASE ONE:
We started by creating five country videos,
including thousands of still images. We highlighted
the opportunity and experience Walking Tree
offered their students. Combining the power of
an aggressive online marketing campaign and
distributing Media packets to the thousands of
high schools in the United States, Walking Tree was
able to share their story more efficiently and to a
larger audience.
7. 2
Strategy: Walking Tree Travel
PHASE TWO:
We expanded the use of digital media and
maximised the power of social media.
We created a Media Guide Internship program
that mobilized professional filmmakers/
photographers to document their students
experience.
8. Media Guide
Program
THE TRIP THE PHOTOS TO THE VIDEO TO
OF A LIFETIME REMEMBER IT RE-LIVE IT
9. Who is a Media Guide?
Media Guides are young professional
filmmakers & photographers. each one of
our guides has been hand picked from a
select group of Industry professionals.
The Guides serve as embassadors of your
brand and can either join travel
Programs to document the journey of your
travellers or travel independently.
10. What’s a Media Pack ?
portraits of the participants
homestay family Portraits working on the service project
of each participant
Individual portraits and headshots Group shots throughout the
of the participant program
And More...
11. Photo & Video blog updates so students 7-10 Minute Mini-Movie for students to re-live
and family can experience it from home the highlights of the Program again and again
12. Results: Walking Tree Travel
Delivering nearly 100 videos & over 25,000 images in the last
3 years WT has equipped their students & Alumni with high
quality imagery to tag, tweet, post, re-post and share with high
schoolers nation-wide.
Students have flooded facebook with branded content,
delivered countless classroom presentations, and shared their
experience thanks to the thousands of images & videos created
by the Media Guide Program.
Walking Tree was able to harness, “word of mouth” advertising,
and the program has adoubled in size.
14. Case Study: Travel Indochina
The Hurdle: TIC offers a truly unique travel experience using Small Group
Journeys and wanted to capture the essence of how they travel in an authentic
way.
Objective: Develop an extensive library of stills & video footage in order to
create an ongoing dialogue with past, present & future travellers.
Solution: We implemented our Media Guide Program, packed our bags &
documented the journey as it happened. This allowed Campfire & TIC to streamline
production costs and develop a cohesive plan. Together we we able to create
engaging content with TIC’s clients, hear their stories and give TIC travellers a
voice to share their experience. Now TIC is utilizing branded video content & Still
imagery to tell their story all over the web. Media has become the cornerstone of
their campaign.
How did they do it?...
15. Media Guide
Program
THE TRIP THE PHOTOS TO THE VIDEO TO
OF A LIFETIME REMEMBER IT RE-LIVE IT
16. Action Plan: Travel Indochina
Branded Video & Distribution
“Prep it & Plan it” “Shoot It”
Key Components of • Using DSLR cameras we
Travel Indochina: travel light and blend in.
no big crews!
• Story
• Demagraphics • We shoot stills & video,
• Prioritize Countries matching medium for the
• Special Features moment.
• Timelines • joining a group “levels
• Cost the playing field” & builds
trust with passengers.
Using current itineraries we
were able to take the hassle &
time out of pre-production.
17. Content Breakdown & Distribution”
Branded Video & Distribution
“Break it Down” “Channel it” “Share It”
• County profiles
• Itinerary Outlines
• Special Features
• Leader Bios
• Company Values
Views
75k
• hotels, restaurants, vendors
• Customer Testimonials
{ ... ...
20. Austria Tourism:
The Project: Create 6 videos for the Austria Tourism
Board (5 city overviews, 1 country overview)
The Objective: Deliver 35 videos!! (5 city overviews, 1
country overview and additional 29 blog videos)
The Plan: Campfire teamed up with Tripfilms host,
Kelley Ferro, on a 10-day shoot around the beautiful
country of Austria. We added to the journey with
daily updates and video blog posts throughout.
21. {
1 Campaign (10days) = 35 Videos
Niche Channels
Airline Partners
Tripfilms
x
Vimeo
etc...
Blogs
travel sites
Social Lifting
local Businesses
Cross Promotion
Traditional Distribution Channels:
23. Case Study Wrap Up
we love what we do & you will too.
This is just a few of the projects that we’ve worked on over
the years, so if they doesn’t suit you or you have any questions,
don’t hesitate to get in touch,
Thanks for you time & we look forward to hearing from you
soon.
All the best,
Team Campfire
info@campfire-creative.com