Strengthen Your Personal Branding - Rajiv Khurana

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This document discusses the concept of personal branding. It begins by outlining key aspects of personal branding like self-improvement, packaging, and defining one's values, beliefs, reputation, skills, and image. It emphasizes that personal branding is for anyone seeking to do business and should figure out what makes them unique. The document provides tips for strengthening a personal brand online through activities like being active, recognizing others, developing content, and engaging in groups. It also notes ways of measuring the impact of a personal brand through metrics like views, likes, endorsements and having die-hard friends.

Business

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
FLOW
Today
Concepts of Personal Branding
Ingredients of Personal Branding
Online actions for Personal Branding
Measurement of Personal Branding

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
OUR CONTACT WITH OUTSIDE WORLD
•What we do
•How we look
•What we say
•How we say

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
WHO
are
YOU?
Outstanding
Standing out

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
SelfImprovement
SelfPackaging

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
1937 Think and Grow Rich by Napoleon Hill.
1981 Positioning: The Battle for Your Mind,
by Al Ries and Jack Trout.
Popularized by Tom Peters.
Other names:
Impression management
Online identity management
Reputation capital
Reputation management

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Pvt. Ltd.

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Marketing
and
Branding
Personal
and
Professional
Development
+ =

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
मेरे पास मााँ है…

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
सैंकड़ों में एक
हजाऱों में एक
लाख़ों में एक
करोड़ों में एक
मेरे पास मााँ है…
मेरा मुन्ना,
मेरी मुन्नी...

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
मााँ
taught
us
If wealth is lost,
Nothing is lost,
If health is lost,
Something is lost,
If CHARACTER is lost,
Everything is lost.

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRANDING

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Personal
Branding…
Is for anyone who wants to
do business online or
offline!
Figure out what makes you
unique and advertise it to
the world!

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Personal Credibility
Promotability
Potential Spotting
Positive Reputation
Powerful Leadership
Professional Standing
Benefits

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Where does it work?
not

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
जो दिखता है
वो बिकता है

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Values: “My principles are…”
Beliefs: “I am motivated by…”
Reputation: “I am known for…”
Behaviour: “My personality is…”
Skills: “I excel at…”
Image: “My style is…”

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Reliable
Assertive
Jovial
Innovative
Virtuous

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Build
yourself
Authenticity
Be before you do
Behaviour
Stay right
Credibility
Do what you say

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Receive
feedback

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Articulate
needs Position your VALUE
Avoid self promotion
Seek ‘mindshare’

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Nurture
network
Grow beyond
card exchange
Me. Me. Me.

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Deliver and
monitor

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Invigorate
learning
and
packaging

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Nourish
presence in
social media
and web

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Personal
Give
more

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Be active

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Recognize, endorse and
recommend others

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Avoid cynicism, criticism
and dirty messages

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Note progress of
people; compliment

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Develop content

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Involve and
engage in groups

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
No overbearing
messages – religious,
political, communal…

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
GNIDNARB
Strengthen Your Personal
Online
Give respect to section
66A, IT Act.

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
To find yourself,
think for yourself.
- Socrates
rajiv@rajivkhurana.com
9810211256

The document discusses six mistakes of man according to the Roman philosopher Cicero. The six mistakes are: 1) believing personal gain comes from crushing others, 2) worrying about unchangeable things, 3) insisting something is impossible just because you can't do it, 4) refusing to set aside trivial preferences, 5) neglecting mental development and learning, and 6) trying to force others to believe and live as you do. The document also provides contact information for Rajiv Khurana and The Personnel Lab.

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The document discusses Amitabh Bachchan's career transformation. It notes that in 1999, at age 57, Bachchan became bankrupt due to business failures. However, from ages 57 to 75, he earned Rs. 2600 crores (approximately $390 million) through his continued work in the film industry. The document encourages readers who may feel too old to make career changes to consider Bachchan's example and to join the retyrement.com website, which provides opportunities for engaging activities during retirement.

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The document discusses India undergoing a major transformation through demonetization. It notes how demonetization aims to remove money linked to terrorists and the corrupt black market economy, and neutralize illegally stored money. The editor writes that while some may support or oppose it, demonetization marks the threshold of transformation for India, and people must consider how they are coping with changes and what lessons can be learned for personal growth.

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Strengthen Your Personal Branding - Rajiv Khurana

1. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana

2. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana FLOW Today Concepts of Personal Branding Ingredients of Personal Branding Online actions for Personal Branding Measurement of Personal Branding

3. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana OUR CONTACT WITH OUTSIDE WORLD •What we do •How we look •What we say •How we say

4. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana WHO are YOU? Outstanding Standing out

5. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana

6. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana SelfImprovement SelfPackaging

7. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana 1937 Think and Grow Rich by Napoleon Hill. 1981 Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. Popularized by Tom Peters. Other names: Impression management Online identity management Reputation capital Reputation management

8. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters in Fast Company

9. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Pvt. Ltd.

10. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Marketing and Branding Personal and Professional Development + =

11. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana BRAND A promise kept over time

12. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana BRAND A promise kept over time

13. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana मेरे पास मााँ है…

14. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana सैंकड़ों में एक हजाऱों में एक लाख़ों में एक करोड़ों में एक मेरे पास मााँ है… मेरा मुन्ना, मेरी मुन्नी...

15. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana मााँ taught us If wealth is lost, Nothing is lost, If health is lost, Something is lost, If CHARACTER is lost, Everything is lost.

16. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana BRANDING

17. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Personal Branding… Is for anyone who wants to do business online or offline! Figure out what makes you unique and advertise it to the world!

18. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Personal Credibility Promotability Potential Spotting Positive Reputation Powerful Leadership Professional Standing Benefits

19. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Talent Passion Experience Values Strengths Ideals My BRAND

20. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Where does it work? not

21. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana जो दिखता है वो बिकता है

22. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Values: “My principles are…” Beliefs: “I am motivated by…” Reputation: “I am known for…” Behaviour: “My personality is…” Skills: “I excel at…” Image: “My style is…”

23. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Reliable Assertive Jovial Innovative Virtuous

24. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal

25. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Build yourself Authenticity Be before you do Behaviour Stay right Credibility Do what you say

26. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Receive feedback

27. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Articulate needs Position your VALUE Avoid self promotion Seek ‘mindshare’

28. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Nurture network Grow beyond card exchange Me. Me. Me.

29. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Deliver and monitor

30. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Invigorate learning and packaging

31. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Nourish presence in social media and web

32. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Personal Give more

33. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online

34. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Be active

35. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Recognize, endorse and recommend others

36. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Avoid cynicism, criticism and dirty messages

37. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Note progress of people; compliment

38. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Develop content

39. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Involve and engage in groups

40. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online No overbearing messages – religious, political, communal…

41. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana GNIDNARB Strengthen Your Personal Online Give respect to section 66A, IT Act.

42. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Measuring my Impact

43. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Business possibilities, repeats, longevity, recall…

44. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Respect, Affection, Reputation, Awe!

45. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Ambassadors of Goodwill and referrals + engagement

46. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Number of views, likes, endorsements, invites, shares, retweets…

47. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana Me Pvt. Ltd.Strengthening Personal Brand B R A N D Die-hard friends from business associates and acquaintances

48. Rajiv Khurana CMC FIMC www.thepersonnellab.com Intellectual Property: Rajiv Khurana To find yourself, think for yourself. - Socrates rajiv@rajivkhurana.com 9810211256

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