Stream to Me aims to revolutionize the desktop application market by blurring the lines between desktop and internet applications. Their software will organize user information more naturally than traditional folders and files. While large companies like Google and Microsoft could easily enter this market, no one has truly created a unique interface that crosses the lines between web and desktop apps. Their strategy is to quickly introduce their new paradigm before competitors in an effort to become market leaders. Success would mean forcing others to either follow their model or acquire their company.