Catherine M. Gillis is a healthcare industry consultant with over 25 years of experience conducting market research, strategic planning, and customer insights analysis for companies in various industries including healthcare, biotech, and publishing. She has led strategic planning and market forecasting initiatives for large companies such as Elsevier, Wyeth Vaccines, and Saint-Gobain. Her areas of expertise include market segmentation, competitive intelligence, customer experience research, and developing strategic recommendations based on data analysis. Currently she works as an independent consultant providing customized research for clients in the healthcare field.
This document outlines JT Cogitation Areas, which focuses on strategies for manufacturers, distributors, and healthcare providers in the supply chain. It discusses topics such as distribution channels, customer service, business development, marketing, procurement challenges, strategic planning, and sales strategies. The goal is to provide strategic consulting to companies in these key segments to help them improve operations and maximize performance.
This document contains discussions, assignments, and case studies for an HSA 505 health services administration course. It addresses topics like the product life cycle, new product development, marketing growth strategies, branding, portfolio planning, market expansion, understanding customers, and conducting external environmental analyses. Students are prompted to discuss frameworks and concepts, evaluate case studies, and propose strategies for health care organizations. The document provides guidance for various weekly discussions and assignments.
John Zanella is an experienced customer support associate seeking an investment associate position. He has over 2 years of experience expediting customer needs, processing orders, and managing product recalls at Boehringer Ingelheim. He also has experience tracking inventory and conducting inspections. Zanella graduated from Western Connecticut State University with a Bachelor's degree in Finance and a 3.3 GPA. As part of the Finance Club, he managed a $1M portfolio and achieved a 26.54% return. He is proficient in SAP, Microsoft Office, and AS400.
Provide an update on the current challenges that the pharma industry is facing, and some of the changes that are predicted to occur as a result. Also provide insights on how to build a career in the pharmaceutical industry by embracing the changing environment. Focus on Canadian statistics in some slides.
Catherine M. Gillis is a healthcare industry consultant with over 25 years of experience conducting market research, strategic planning, and customer insights analysis for companies in various industries including healthcare, biotech, and publishing. She has led strategic planning and market forecasting initiatives for large companies such as Elsevier, Wyeth Vaccines, and Saint-Gobain. Her areas of expertise include market segmentation, competitive intelligence, customer experience research, and developing strategic recommendations based on data analysis. Currently she works as an independent consultant providing customized research for clients in the healthcare field.
This document outlines JT Cogitation Areas, which focuses on strategies for manufacturers, distributors, and healthcare providers in the supply chain. It discusses topics such as distribution channels, customer service, business development, marketing, procurement challenges, strategic planning, and sales strategies. The goal is to provide strategic consulting to companies in these key segments to help them improve operations and maximize performance.
This document contains discussions, assignments, and case studies for an HSA 505 health services administration course. It addresses topics like the product life cycle, new product development, marketing growth strategies, branding, portfolio planning, market expansion, understanding customers, and conducting external environmental analyses. Students are prompted to discuss frameworks and concepts, evaluate case studies, and propose strategies for health care organizations. The document provides guidance for various weekly discussions and assignments.
John Zanella is an experienced customer support associate seeking an investment associate position. He has over 2 years of experience expediting customer needs, processing orders, and managing product recalls at Boehringer Ingelheim. He also has experience tracking inventory and conducting inspections. Zanella graduated from Western Connecticut State University with a Bachelor's degree in Finance and a 3.3 GPA. As part of the Finance Club, he managed a $1M portfolio and achieved a 26.54% return. He is proficient in SAP, Microsoft Office, and AS400.
Provide an update on the current challenges that the pharma industry is facing, and some of the changes that are predicted to occur as a result. Also provide insights on how to build a career in the pharmaceutical industry by embracing the changing environment. Focus on Canadian statistics in some slides.
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This document provides a quiz for PSY 352 Week 5 with 29 multiple choice questions covering topics in psycholinguistics and language processing. The questions assess knowledge of language production and comprehension processes, linguistic structures, theories of language acquisition and representation, and research findings in these areas.
Experts are better able to pick up on structural features of problems compared to novices. Experts tend to work backwards to solve problems, while novices tend to work forwards. Experts can practically bypass working memory in encoding problem information, unlike novices. The document provides sample questions and answers that test knowledge of concepts related to problem solving, judgment and decision making, reasoning, and memory.
This document contains a 15 question quiz on topics related to autobiographical memory and eyewitness testimony from a PSY 352 class. The questions cover topics like weapon focus effect, Conway's self-memory model, techniques for assessing memory accuracy, childhood memory verification, Proust phenomenon, and the reminiscence bump. The quiz aims to test understanding of key concepts and findings from research on autobiographical and eyewitness memory.
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This document provides instructions for part two of a multi-part assignment analyzing an ethical dilemma. Students are asked to share the results of individual interviews conducted in part one. They should assess the similarities and differences between the four types of individuals interviewed. Students then need to write a 750-1000 word recommendation that incorporates research and interview results to resolve the ethical dilemma. The rationale for the chosen position must be clearly articulated. The assignment should follow APA style guidelines and be submitted to Turnitin.
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This document provides instructions for an assignment to create an SIOP lesson plan for teaching English language learners. Students are to use the SIOP lesson plan template and a class profile to design a lesson for a grade level and content area of their choice. The lesson plan must integrate reading levels, culture, language and content objectives, and best practices for ELLs. It should include sections for preparation, building background, comprehensible input, strategies, interaction, practice, delivery, and review/assessment. The completed lesson plan will be submitted to the instructor and Taskstream, along with a practicum log.
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Strayer cis 210 week 3 case study 1 building an access control systemsimonbaileyy
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This document provides a quiz for PSY 352 Week 5 with 29 multiple choice questions covering topics in psycholinguistics and language processing. The questions assess knowledge of language production and comprehension processes, linguistic structures, theories of language acquisition and representation, and research findings in these areas.
Experts are better able to pick up on structural features of problems compared to novices. Experts tend to work backwards to solve problems, while novices tend to work forwards. Experts can practically bypass working memory in encoding problem information, unlike novices. The document provides sample questions and answers that test knowledge of concepts related to problem solving, judgment and decision making, reasoning, and memory.
This document contains a 15 question quiz on topics related to autobiographical memory and eyewitness testimony from a PSY 352 class. The questions cover topics like weapon focus effect, Conway's self-memory model, techniques for assessing memory accuracy, childhood memory verification, Proust phenomenon, and the reminiscence bump. The quiz aims to test understanding of key concepts and findings from research on autobiographical and eyewitness memory.
Devry nrs 437 v week 5 assignment analysis of an ethical dilemmasimonbaileyy
This document provides instructions for part two of a multi-part assignment analyzing an ethical dilemma. Students are asked to share the results of individual interviews conducted in part one. They should assess the similarities and differences between the four types of individuals interviewed. Students then need to write a 750-1000 word recommendation that incorporates research and interview results to resolve the ethical dilemma. The rationale for the chosen position must be clearly articulated. The assignment should follow APA style guidelines and be submitted to Turnitin.
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This document provides instructions for an assignment to create an SIOP lesson plan for teaching English language learners. Students are to use the SIOP lesson plan template and a class profile to design a lesson for a grade level and content area of their choice. The lesson plan must integrate reading levels, culture, language and content objectives, and best practices for ELLs. It should include sections for preparation, building background, comprehensible input, strategies, interaction, practice, delivery, and review/assessment. The completed lesson plan will be submitted to the instructor and Taskstream, along with a practicum log.
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Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
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Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
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Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Health services continue to affect the gross domestic product,
and this dramatic transformation has great demands on each
dollar spent to deliver patient-centered products. Health care
marketing must be repeatedly applied and practiced
strategically to include environmental dimensions, such as
technology, socioeconomics, competition, and regulatory.
That being said, in today’s global economy, investors and
potential entrepreneurs must tap into the so-called
“unexplored” market. In this aspect, health care establishments
must utilize marketing, advertising, as well as sales strategies
when pursuing new customers (e.g., suppose a health care
investor wanted to build a small hospital in a rural
community); this would entail exploration and logistical
experimentation to determine who will patronize the facility.
In an impoverished neighborhood, the feasibility of having
lucrative profits may see diminishing returns, and so the
venture may be not worth the effort. Also, suppose that the
potential investor wants to sell mosquito deterrents (e.g.,
bedside netting in malaria-infested regions of Asia or Africa);
then it would be wise to investigate the number of beds that are
actually in the village, and who would be willing to purchase
them. These activities take into account the investor portfolio,
2. as well as the feasibility of marketing and selling the product.
Such explorationalso examines competitors, cultural
differences, and—most important—identification of the
customer.
Identify a local health care establishment (e.g., hospital,
rehabilitation center, emergency medical center) and
determine its product development practices. Utilize concepts
from previous weeks to substantiate information, as needed.
You may develop the discussion based on the ideas presented
here, but feel free to inject any salient marketing strategy that
you believe might support your presentation.
Write a three to four(3-4) page paper in which you:
Justify the purpose of the selected health care establishments’
product(s) /service(s) and their associated life cycle(s).
Suggest one (1) strategy to improve the marketing mix of the
selected health care establishment. Support your strategy by
highlighting one (1) benefit of (1) portfolio analysis and
providing two (2) examples that display differential
advantages.
Assess the importance of technology in providing patients with
clear and accessible information about health care
organizations and the product(s) / service(s) that they provide.
Outline a survey to capture patients’ expectations regarding the
delivery and/or accessibility of product(s) /service(s)
identified.
Use at least three (3) quality academic resources. Note:
Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check
with your professor for any additional instructions.
3. Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Analyze how products evolve through the four stages of the
product life cycle.
Determine the appropriate product succession planning efforts
of health care services.
Examine the marketing research process and market
segmentation strategies in the health care industry.
Evaluate marketing research tools involved in the marketing
process.
Use technology and information resources to research issues in
health services strategic marketing.
Write clearly and concisely about health services strategic
marketing using proper writing mechanics.