This document contains discussions, assignments, and case studies for an HSA 505 health services administration course. It addresses topics like the product life cycle, new product development, marketing growth strategies, branding, portfolio planning, market expansion, understanding customers, and conducting external environmental analyses. Students are prompted to discuss frameworks and concepts, evaluate case studies, and propose strategies for health care organizations. The document provides guidance for various weekly discussions and assignments.
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HSA 505 Week 1 Discussion 1 -
Please respond to the following: "The Product Life Cycle Part"
Assess the value of the product life cycle as a tool for product succession planning and related product
Get help for Strayer University HSA 505 complete course. We provide assignment, homework, discussions and case studies help for all subject South Columbia University for Session 2015-2016.
Business development in health industryHans Delporte
The health industry is both a challenging environment and a sector with tremendous opportunities, where positions of various players will change over the coming years and new fundamentals in business development will thrive
Drive Growth and Profitability Through Strategic Pharmaceutical New Product P...Kuheli Roy
The new product planning function within bio-pharmaceutical companies is tasked with the challenging role of delivering potential new products in shorter time frames and minimum development costs.
This Best Practices, LLC benchmarking report examines the role and impact of new product planning function on product commercialization. In particular, it examines the impact of structure, resources and activities of new product planning groups on product commercialization.
Download Full Report: http://bit.ly/2e8ErMD
For more course tutorials visit
www.tutorialrank.com
HSA 505 Week 1 Discussion 1 -
Please respond to the following: "The Product Life Cycle Part"
Assess the value of the product life cycle as a tool for product succession planning and related product
Get help for Strayer University HSA 505 complete course. We provide assignment, homework, discussions and case studies help for all subject South Columbia University for Session 2015-2016.
Business development in health industryHans Delporte
The health industry is both a challenging environment and a sector with tremendous opportunities, where positions of various players will change over the coming years and new fundamentals in business development will thrive
Drive Growth and Profitability Through Strategic Pharmaceutical New Product P...Kuheli Roy
The new product planning function within bio-pharmaceutical companies is tasked with the challenging role of delivering potential new products in shorter time frames and minimum development costs.
This Best Practices, LLC benchmarking report examines the role and impact of new product planning function on product commercialization. In particular, it examines the impact of structure, resources and activities of new product planning groups on product commercialization.
Download Full Report: http://bit.ly/2e8ErMD
Business Development & Licensing concepts, methods and tools. From theory to practice.
Application to the pharmaceutical sector. Guidelines and recommendations
A workshop presentation for Medical Affairs Strategic Summit West held in San Diego on September 23, 2019. The workshop covered the following learning objectives:
* Understand the factors involved in selecting and prioritizing indications
* Understand the importance of strategic market segmentation
* Understand how Medical Affairs can be involved in the process of new product planning
White Ideas Media: Innovation led Marketing for Pharmaceutical OrganisationsWhite Ideas Media
The pharmaceutical industry is a thriving one with growth potential of 12 percent year on year. This is expected to compel companies to continue and accelerate consolidation, and focus on core competencies. Volatility of the market will also bring more attention on cost reduction programs. Marketing Outsourcing and Offshoring is gaining importance for most pharma companies as awareness increases about immediate cost savings and tapping into specialized skills with increasing importance being given to educational value-based messaging.
Whether it's a brand new concept or upgrade –a successful launch can set you up in a blazing growth track. A solid marketing plan backed by synchronized support from various internal groups ensures a successful launch. White Ideas Media helps companies conceptualize launches, build brand identities, and develop go-to-market communication programs. Though our innovation led marketing programs, we create a comprehensive digital media strategy and constant post-launch communication we ensure your brand creates recall and stays current.
We could start from scratch by building a comprehensive marketing plan for your organisation that includes conceptualization, brand identity, microsites, communication, and digital media or plug-and-play into the grand scheme of things by doing specific assignments.
While development of promising new products is an obvious area of focus for big pharma, there is also great pressure to grow or sustain revenue from established/mature products whilst keeping maintenance costs low. This whitepaper discusses how regulatory compliance and reducing product risk can be achieved whilst still working within these cost constraints. It also lays out why marketing authorization holders (MAH) should analyze their existing operating models for maintaining mature products and how they can benefit from an integrated safety, regulatory and benefit-risk model.
6th Alex Marketing Club (Product Launch Difficulties) by Dr.Ahmed ShamaaMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
New Product Planning in the Pharmaceutical IndustryAnthony Russell
Lecture presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on June 14, 2020 at USC via Zoom. The lectures gives an overview of what new product planning is in the pharmaceutical industry, what tools are used during new product evaluations, and the key elements of a new product business case. The lecture includes a couple of case studies to be worked on by the class.
For more course tutorials visit
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This Tutorial contains 2 Papers
HCS 440 Economic Issues Simulation Paper (Castro Collins)
Prepare a 700- to 1,050-word paper in which you do the following:
Present a profile of the chosen company. Include the following:
Demographics of the employees
For more course tutorials visit
www.tutorialrank.com
Tutorial Purchased: 0 Times, Rating: A+
This Tutorial contains 2 Papers
HCS 440 Economic Issues Simulation Paper (Castro Collins)
Prepare a 700- to 1,050-word paper in which you do the following:
Present a profile of the chosen company. Include the following:
Demographics of the employees
Business Development & Licensing concepts, methods and tools. From theory to practice.
Application to the pharmaceutical sector. Guidelines and recommendations
A workshop presentation for Medical Affairs Strategic Summit West held in San Diego on September 23, 2019. The workshop covered the following learning objectives:
* Understand the factors involved in selecting and prioritizing indications
* Understand the importance of strategic market segmentation
* Understand how Medical Affairs can be involved in the process of new product planning
White Ideas Media: Innovation led Marketing for Pharmaceutical OrganisationsWhite Ideas Media
The pharmaceutical industry is a thriving one with growth potential of 12 percent year on year. This is expected to compel companies to continue and accelerate consolidation, and focus on core competencies. Volatility of the market will also bring more attention on cost reduction programs. Marketing Outsourcing and Offshoring is gaining importance for most pharma companies as awareness increases about immediate cost savings and tapping into specialized skills with increasing importance being given to educational value-based messaging.
Whether it's a brand new concept or upgrade –a successful launch can set you up in a blazing growth track. A solid marketing plan backed by synchronized support from various internal groups ensures a successful launch. White Ideas Media helps companies conceptualize launches, build brand identities, and develop go-to-market communication programs. Though our innovation led marketing programs, we create a comprehensive digital media strategy and constant post-launch communication we ensure your brand creates recall and stays current.
We could start from scratch by building a comprehensive marketing plan for your organisation that includes conceptualization, brand identity, microsites, communication, and digital media or plug-and-play into the grand scheme of things by doing specific assignments.
While development of promising new products is an obvious area of focus for big pharma, there is also great pressure to grow or sustain revenue from established/mature products whilst keeping maintenance costs low. This whitepaper discusses how regulatory compliance and reducing product risk can be achieved whilst still working within these cost constraints. It also lays out why marketing authorization holders (MAH) should analyze their existing operating models for maintaining mature products and how they can benefit from an integrated safety, regulatory and benefit-risk model.
6th Alex Marketing Club (Product Launch Difficulties) by Dr.Ahmed ShamaaMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
New Product Planning in the Pharmaceutical IndustryAnthony Russell
Lecture presented in the Competitive Intelligence and Pricing course as part of the University of Southern California Master of Science in Healthcare Decision Analysis program. Presented on June 14, 2020 at USC via Zoom. The lectures gives an overview of what new product planning is in the pharmaceutical industry, what tools are used during new product evaluations, and the key elements of a new product business case. The lecture includes a couple of case studies to be worked on by the class.
For more course tutorials visit
www.tutorialrank.com
Tutorial Purchased: 0 Times, Rating: A+
This Tutorial contains 2 Papers
HCS 440 Economic Issues Simulation Paper (Castro Collins)
Prepare a 700- to 1,050-word paper in which you do the following:
Present a profile of the chosen company. Include the following:
Demographics of the employees
For more course tutorials visit
www.tutorialrank.com
Tutorial Purchased: 0 Times, Rating: A+
This Tutorial contains 2 Papers
HCS 440 Economic Issues Simulation Paper (Castro Collins)
Prepare a 700- to 1,050-word paper in which you do the following:
Present a profile of the chosen company. Include the following:
Demographics of the employees
The learning activity and corresponding assignment in this topic r.docxoreo10
The learning activity and corresponding assignment in this topic requires students to perform a heritage assessment with families selected by the student from their local community.
Click on http://wps.prenhall.com/wps/media/objects/663/679611/box_6_1.pdf in order to access the "Heritage Assessment Tool."
Interview three families from different cultures. One family should be from your own culture. Compare the differences in health traditions between these cultures.
Assess the three families using the "Heritage Assessment Tool." In 1,000-1,500 words discuss the usefulness of applying a heritage assessment to evaluate the needs of families and develop plans for health maintenance, health protection, and health restoration. Include the following:
1. Perform a heritage assessment on three families. One of these families should be from your own culture.
2. Complete the "Heritage Assessment Tool”.
3. Identify common health traditions based on cultural heritage. Evaluate and discuss how the families subscribe to these traditions and practices. Address health maintenance, health protection, and health restoration as they relate to your assessment.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion
HCM 325: Final Project Guidelines and Grading Guide
Overview
The final project for this course is the development of a healthcare marketing plan based on an identified product or service in a healthcare organization. You will choose a product or service of an existing healthcare organization as the subject for this project. The product or service should be chosen based on an assumed potential for increased sales as the result of the marketing plan. After conducting research, you will create a healthcare marketing plan that identifies a target audience, analyzes the market for the product or service, and executes a plan for improving upon the product or service. A SWOT analysis, competitive analysis, and budgeting will be components of the healthcare marketing plan.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, and Five. The final draft will be submitted in Module Seven.
This assessment will address the following course outcomes:
· Explain common marketing issues present within healthcare organizations
· Correlate the relationship between the needs assessment and marketing processes
· Interpret market data applicable to the campaign process
· Propose strategies to maximize the effectiveness of healthcare marketing campaigns
Prompt
Choose an existing healthcare organization and identify an issue that exists with on ...
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HCS 490 Week 1 Shifts in Our Health Care System
Our health care system changes frequently. In this assignment you will review our current health care system and how it has evolved in the past three to five years. This will give you the necessary background knowledge to complete this assignment and other assignments in this course.
Research different events or shifts in our health care system within the past three to five years.
Select a current event or shift in the health care system from your research that has occurred within the past three to
Week 4 Dis 1Please respond to the following Brand Stretch .docxmelbruce90096
Week 4
Dis 1
Please respond to the following: "Brand Stretch Spectrum and Market Product Grid"
· Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.
· From the e-Activity, determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.
2 page
Dis 2
Please respond to the following: "Lateral Marketing Strategy"
· Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
· Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.
2 page
Week 5
Dis 1
· Please respond to the following: "Marketing Segment and Perceptual Map"
· Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.
· Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry.
2 page
Dis 2
Please respond to the following: "Product Ladder and Hierarchy of Needs"
· Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.
· Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization.
2 page
Week 6
Dis 1
Please respond to the following: "Diffusion of Innovation"
· Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
· Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific.
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This Tutorial contains 2 Papers
HCS 567 Week 1 Individual Assignment Entrepreneurship Reflection in Health Care
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HCS 120 Week 1 Assignment Job Interview Question
HCS 120 Week 1 Vocabulary Exercise Basic Health Care Language
HCS 120 Week 2 Assignment Health Care Structures Worksheet
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MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role
HCS 567 Effective Communication - snaptutorial.comdonaldzs19
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This Tutorial contains 2 Papers
HCS 567 Week 1 Individual Assignment Entrepreneurship Reflection in Health Care
Assessment 2 Instructions Needs Analysis for ChangeTop of Form.docxrobert345678
Assessment 2 Instructions: Needs Analysis for Change
Top of Form
Bottom of Form
·
PRINT
·
Complete a systematic evaluation of a unit, facility, or organization with which you are familiar, in an attempt to identify the need to address the economic health care issue.
Introduction
Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.
As a master's-level health care practitioner, you may sometimes be tasked with the need to complete a systematic evaluation as a way of improving your organization’s outcomes. In this assessment, you will have a chance to practice these skills by completing a systematic evaluation of a unit, facility, or organization that you are familiar with in an attempt to identify the need to address the economic health care issue that you presented in the previous assessment. This systematic evaluation is often referred to as a needs analysis. Understanding how to do a needs analysis will be key as you advance through your career in the health care environment.
Background and Context
As a master's-level health care practitioner, you may sometimes be tasked with the need to complete a systematic evaluation as a way of improving your organization’s outcomes. In this assessment, you will have a chance to practice these skills by completing a systematic evaluation of a unit, facility, or organization that you are familiar with in an attempt to identify the need to address the economic health care issue that you presented in the previous assessment. This systematic evaluation is often referred to as a needs analysis. Understanding how to do a needs analysis will be key as you advance through your career in the health care environment.
Instructions
Be sure to address each main point. Review the assessment instructions and scoring guide, including performance-level descriptions for each criterion, to ensure you understand the work you will be asked to complete and how it will be assessed. In addition, note the requirements for document format and length and for supporting evidence.
Overall, you will be assessed on the following criteria:
· Summarize your chosen economic issue and its impact on your work, organization, colleagues, and community.
1. Reiterate your rationale for pursuing this issue, as well as the gap contributing to it that you identified in your previous assessment.
· Identify any socioeconomic or diversity disparities that exist with how your chosen economic issue impacts any particular groups or populations.
2. Use at least one piece of evidence to support this disparity (public health data, aggregated data from an organization, or other scholarly resources).
· Explain the findings of evidence-based or scholarly sources regarding the need to address your chosen issue and pursue potential change or implementation plans.
3. For example, if your implementati.
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"Protectable subject matters, Protection in biotechnology, Protection of othe...
HSA 505 Exceptional Education - snaptutorial.com
1. HSA 505 Week 1 Discussion 1
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HSA 505 Week 1 Discussion 1 -
Please respond to the following: "The Product Life Cycle Part"
Assess the value of the product life cycle as a tool for product
succession planning and related product management activities. Give
your opinion on whether or not the Product Life Cycle can help health
care managers in promoting portfolio planning, strategy formulation,
and forecasting. Provide one (1) example to support your rationale.
Select two (2) stages of the Product Life Cycle. Describe the methods
for strategically and tactically managing products during each of the
selected stages. Relate the selected stages to two
(2) real-life examples of strategic or tactical initiatives within a health
care organization.
*******************************************************
HSA 505 Week 1 Discussion 2
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2. HSA 505 Week 1 Discussion 2 -
Please respond to the following: "New Product Process"
Create an argument in support of the assertion that the Product Life
Cycle enhances marketing outcomes in the health care industry.
Provide support for your argument.
Suggest at least two (2) examples that support the notion of the
limiting life span of health care products as a necessity in the ongoing
and systematic product succession planning effort.
*******************************************************
HSA 505 Week 2 Discussion 1
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HSA 505 Week 2 Discussion 1 -
Please respond to the following: "Marketing Growth and Strategic
Planning"
Justify the assembly of a balanced product portfolio by marketing
managers as a means of ensuring extended success in the health care
market industry. Provide two (2) real-life examples to support your
rationale.
Assess the importance of portfolio planning in the health care
industry, and determine at least one (1) approach to portfolio planning
that can help marketing managers to ensure productive marketing
3. operations. Provide at least two (2) specific examples of portfolio
planning in a health care organization with which you are familiar.
*******************************************************
HSA 505 Week 2 Discussion 2
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HSA 505 Week 2 Discussion 2 -
Please respond to the following: "Market Expansion and Drivers
Management"
Interpret the importance of continually pursuing opportunities for
growth within the health care marketplace, and identify expansion
opportunities available to health care institutions through the use of
Igor Ansoff’s Product-Market Expansion Grid. Provide support for
your response.
Assess the critical pursuit of identity management and its role in
helping health care entities build strong, recognizable brands. Provide
at least two (2) specific examples of identity initiatives within a health
care organization.
*******************************************************
4. HSA 505 Week 3 Discussion 1
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HSA 505 Week 3 Discussion 1 -
Please respond to the following: "Brand Design Model"
Evaluate the value of assigning appropriate brand identities to
represent health care goods, services, and institutions. Provide support
for your rationale.
Assess the value of Calder and Reagan’s Brand Design Model as a
device for systematically guiding health care marketers through the
process of formulating brands. Explain one (1) reason why a SWOT
analysis is needed to help health care organizations understand
competitor brands. Provide two (2) examples from a health care
organization with which you are familiar that support the value of
Calder and Reagan’s Brand Design Model.
*******************************************************
HSA 505 Week 3 Discussion 2
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HSA 505 Week 3 Discussion 2 -
Please respond to the following: "Brand Portfolio Molecule and
Brand Report Card"
Based on your review of the Learnscape scenario titled “Learnscape
3: Recover and Retention”, explain the fundamental reasons why
brands do not exist in isolation but do exist in larger environments
that include other brands. Provide two (2) specific recommendations
or solutions that help the health care facility in this scenario improve
patient satisfaction.
Assess the value of Lederer and Hill’s Brand Portfolio Molecule
when used to understand brand relationships. Provide at least two (2)
specific examples of strategic or tactical initiatives within a health
care organization.
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HSA 505 Week 3 Product Development
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HSA 505 Week 3 Product Development -
6. Health services continue to affect the gross domestic product, and this
dramatic transformation has great demands on each dollar spent to
deliver patient-centered products. Health care marketing must be
repeatedly applied and practiced strategically to include
environmental dimensions, such as technology, socioeconomics,
competition, and regulatory.
That being said, in today’s global economy, investors and potential
entrepreneurs must tap into the so-called “unexplored” market. In this
aspect, health care establishments must utilize marketing, advertising,
as well as sales strategies when pursuing new customers (e.g.,
suppose a health care investor wanted to build a small hospital in a
rural community); this would entail exploration and logistical
experimentation to determine who will patronize the facility. In an
impoverished neighborhood, the feasibility of having lucrative profits
may see diminishing returns, and so the venture may be not worth the
effort. Also, suppose that the potential investor wants to sell mosquito
deterrents (e.g., bedside netting in malaria-infested regions of Asia or
Africa); then it would be wise to investigate the number of beds that
are actually in the village, and who would be willing to purchase
them. These activities take into account the investor portfolio, as well
as the feasibility of marketing and selling the product. Such
explorationalso examines competitors, cultural differences, and—
most important—identification of the customer.
Identify a local health care establishment (e.g., hospital, rehabilitation
center, emergency medical center) and determine its product
development practices. Utilize concepts from previous weeks to
substantiate information, as needed. You may develop the discussion
based on the ideas presented here, but feel free to inject any salient
marketing strategy that you believe might support your presentation.
Write a three to four(3-4) page paper in which you:
7. Justify the purpose of the selected health care establishments’
product(s) /service(s) and their associated life cycle(s).
Suggest one (1) strategy to improve the marketing mix of the selected
health care establishment. Support your strategy by highlighting one
(1) benefit of (1) portfolio analysis and providing two (2) examples
that display differential advantages.
Assess the importance of technology in providing patients with clear
and accessible information about health care organizations and the
product(s) / service(s) that they provide.
Outline a survey to capture patients’ expectations regarding the
delivery and/or accessibility of product(s) /service(s) identified.
Use at least three (3) quality academic resources. Note: Wikipedia and
other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Analyze how products evolve through the four stages of the product
life cycle.
Determine the appropriate product succession planning efforts of
health care services.
Examine the marketing research process and market segmentation
strategies in the health care industry.
Evaluate marketing research tools involved in the marketing process.
Use technology and information resources to research issues in health
services strategic marketing.
Write clearly and concisely about health services strategic marketing
using proper writing mechanics.
8. *******************************************************
HSA 505 Week 4 Case Study 1 Revitalizing a
Brand
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HSA 505 Week 4 Case Study 1 Revitalizing a Brand -
Read the case study titled “Revitalizing a Brand”, located in the
online course shell. Use the Internet or Strayer databases to research
the branding and communication strategies of one (1) health services
organization that is similar to the health services organizations
mentioned in the case study.
Write a four to six (4-6) page paper in which you:
Describe the current marketing communication, identity, and brand
position of Plaza Home Health Services.
Conduct a Strengths Weaknesses Opportunities Threats (SWOT)
analysis associated with the current marketing communication,
identity, and brand position of Plaza Home Health Services.
Assess the importance of benchmarking in Plaza Home Health
Services’ development and implementation of an effective brand
strategy (marketing communication, identity, and brand position).
Compare branding and communication strategies of a similar health
services organization with that of Plaza Home Health Services.
Determine whether or not Plaza Home Health Services should apply
9. additional best practices into its current branding and communication
strategies. Provide a rationale and support for your response.
Use at least five (5) quality academic resources. Note: Wikipedia and
other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Examine the marketing research process and market segmentation
strategies in the health care industry.
Analyze business planning based on an analysis of domestic and
global operating environments, market dynamics (supply and
demand), commercialization, and product-market expansion.
Explain how branding strategies apply to the health care market for
existing and new products.
Determine the marketing communications strategy used in health care
services.
Use technology and information resources to research issues in health
services strategic marketing.
Write clearly and concisely about health services strategic marketing
using proper writing mechanics.
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HSA 505 Week 4 Discussion 1
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HSA 505 Week 4 Discussion 1 -
Please respond to the following: "Brand Stretch Spectrum and Market
Product Grid"
Assess the importance of evaluating newly developed health care
products in order to determine whether the products should carry
existing brand names or whether they should be assigned new brand
names. Suggest realistic branding strategies needed for marketers to
evaluate newly developed health care products or services. Provide
support for your rationale.
From the e-Activity, determine whether or not the product offerings
that you selected are consistent with the perceived selections of the
given health care entity. Explain your rationale.
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HSA 505 Week 4 Discussion 2
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11. HSA 505 Week 4 Discussion 2 -
Please respond to the following: "Lateral Marketing Strategy"
Assess the value of target marketing as an effective health care
marketing strategy. Appraise the degree to which vertical and
traditional segmentation help marketing managers use target
marketing strategies. Support your rationale with at least two (2)
specific examples of target marketing within a health care
organization with which you are familiar.
Evaluate the impact of lateral segmentation in encouraging marketing
managers to look broadly at markets in order to identify previously
overlooked opportunities. Provide at least one (1) specific example of
quality initiatives within a health care organization.
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HSA 505 Week 5 Discussion 1
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HSA 505 Week 5 Discussion 1 -
Please respond to the following: "Marketing Segment and Perceptual
Map"
Evaluate the value and utility afforded by Philip Kotler’s Segment-by-
Segment Invasion Plan as a tool for mapping current and future
market segment pursuits. Provide support for your rationale.
12. Assess the importance of a Perceptual Map for current and potential
product offerings in the marketplace. Suggest one (1) way in which
this instrument can be used by marketers to affect better product
positioning outcomes within the health care industry.
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HSA 505 Week 5 Discussion 2
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HSA 505 Week 5 Discussion 2 -
Please respond to the following: "Product Ladder and Hierarchy of
Needs"
Assess the importance of the Ries and Trout’s Product Ladder as a
target marketing device within the health care industry. Provide a
rationale for your response.
Assess the level of necessity for health care marketers to possess an
effective understand of human motivation in order to better
understand their customers. Provide at least two (2) specific examples
of the use of human motivation within a health care organization.
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13. HSA 505 Week 6 Discussion 1
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HSA 505 Week 6 Discussion 1
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HSA 505 Week 6 Discussion 2
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HSA 505 Week 6 Discussion 2 -
Please respond to the following: "Customer Experience Management"
Based on your review of the Learnscape scenario titled “Learnscape
1: Staying Relevant”, examine the potential mutual benefits that are
afforded to health care organizations and their respective customers
populations when health care organizations design and manage all-
encompassing customer experiences. Provide an example of such
potential mutual benefits to support your rationale.
14. Appraise the value of the innovation guidance for the assembly and
management of customer experiences provided by Bernd Schmitt’s
CEM framework. Provide at least two (2) specific examples of CEM
framework that apply within a health care organization with which
you are familiar.
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HSA 505 Week 7 Case Study 2 Stopping
Outshopping
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Case Study 2: Stopping Outshopping
Due Week 7 and worth 220 points
Read the case study titled “Stopping Outshopping”, located in the
online course shell. Then, use the Internet or Strayer databases to
research similar marketing strategies in the health care industry.
Write a four to six (4-6) page paper in which you:
1. Based on the textbook’s summary of Timothy’s philosophy of
continually striving for excellence, determine whether or not Scarlet
Hospital was prepared to compete with the establishment in Salem
even before the highway improvement mandated such an upgrade in
delivery health care services.
15. 2. Examine the potential lessons that the “Stopping Outshopping”
case could teach health care executives about complacency.
3. Evaluate the potential value of Michael Porter's Five Forces
analysis and SWOT Analysis for effective decision making, in its
ability to help Scarlet Hospital protect its market share and thus
decrease the chance of losing patients to other institutions in Salem.
4. Appraise the value of the Balanced Scorecard model in its ability
to help Scarlet Hospital executives reinforce its defensive marketing
strategy.
5. Propose a one (1) page offensive marketing strategy (i.e.
communication, branding, innovation, etc.) that Scarlet Hospital
should deploy in order to turn the table on Salam-based health care
providers and improve its competitive marketing position.
6. Use at least five (5) quality academic resources. Note:Wikipedia
and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Examine the marketing research process and market
segmentation strategies in the health care industry.
· Integrate the SWOT Analysis into viable recommendations to
meet the health care services organization’s operating requirements.
· Analyze the components of the balanced scorecard and conduct
trend and ratio analysis to assess health strategic marketing.
· Apply Michael Porter's Five Forces analysis for effective
decision making to efficiently utilize health services resources and
achieve organizational goals.
16. · Explain the impact that the population and societal,
competitive, and financial forces have on health care services.
· Use technology and information resources to research issues in
health services strategic marketing.
· Write clearly and concisely about health services strategic
marketing using proper writing mechanics.
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HSA 505 Week 7 Discussion 1
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HSA 505 Week 7 Discussion 1 -
Please respond to the following: "Understanding Customer Wants and
Needs and PEST Analysis"
Argue whether or not you believe that health care marketers must
understand customers and their perceptions of product offerings in
order to effectively monitor prowess at addressing and satisfying
customer wants and needs. Provide an example of your argument in
action to support your rationale.
Assess the value and importance of a PEST Analysis as a tool for
mentoring and evaluating the macro environment. Provide at least two
(2) specific examples of PEST Analysis that apply within a health
care organization with which you are familiar.
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17. HSA 505 Week 7 Discussion 2
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HSA 505 Week 7 Discussion 2 -
Please respond to the following: "Michael Porter’s Five Forces
Model"
Examine the key reasons why intense competition and rivalry
characterize the health care industry. Suggest one (1) example to
support your rationale.
Appraise the value and importance of Michael Porter’s Five Forces
Model as a tool for facilitating the understanding and addressing of
the competition within the health care industry. Provide at least two
(2) specific examples of Michael Porter’s Five Forces Model that
apply within a health care organization with which you are familiar.
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HSA 505 Week 8 Discussion 1
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18. HSA 505 Week 8 Discussion 1 -
Please respond to the following: "Competition Model"
Justify the fundamental reasons that marketers should closely monitor
the actions of rivals in order to proactively address developing issues,
events, and circumstances. Provide one (1) example of such
successful close monitoring to support your rationale.
Evaluate the value afforded by Lehmann and Winer’s Level of
Competition Model as an instrument for engendering the accurate
identification and understanding of competition within the health care
industry. Provide at least two (2) specific examples of Lehmann and
Winer’s Level of Competition Model that apply within a health care
organization with which you are familiar.
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HSA 505 Week 8 Discussion 2
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A 505 Week 8 Discussion 2 -
Please respond to the following: "Marketing Management Tools"
Based on your review of the Learnscape scenario titled “Learnscape
2: Patient Engagement”, analyze the benefits afforded to health care
marketers that understand the importance of establishing core values
19. that guide health care organizations in their strategic and tactical
pursuits. Determine whether you believe the relationship between
core values should stay the same over time or should change over
time. Provide one (1) example of such a relationship between core
values to support your rationale.
Appraise the value offered by Leonard Berry’s Success Sustainability
Model as a management tool for communication drivers of excellence
that will yield sustained success. Provide at least two (2) specific
examples of Leonard Berry’s Success Sustainability Model that apply
within a health care organization with which you are familiar.
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HSA 505 Week 9 Case Study 3
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HSA 505 Week 9 Case Study 3 -
Read the case study titled “Missed Opportunities”, located in the
online course shell.
Write a four to six (4-6) page paper in which you:
Examine the pros and cons from the perspective of Crestview
Hospital of the placement of its new billboard directly adjacent to
Briarwood Medical Center. Interpret the reaction of customers and
other community stakeholders to the billboard postings.
20. Use competitive marketing entry strategies to suggest the action that
Briarwood Hospital should undertake to counter the messages in the
new Crestview Hospital Billboard postings.
Recommend the marketing communication strategy or strategies that
both Crestview and Briarwood Hospitals should employ. Justify why
the Governing Board of both hospitals should take a proactive role in
promoting and implementing effective marketing strategies.
Assess the value of the various marketing research tool(s) that
Briarwood and Crestview hospital could use to promote effective
marketing communication strategies. Justify your response.
Use at least five (5) quality academic resources. Note: Wikipedia and
other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Evaluate marketing research tools involved in the marketing process.
Formulate competitive market entry strategies based on analysis of
global markets that comply to initiatives in the health care industry.
Determine the marketing communications strategy used in health care
services.
Use technology and information resources to research issues in health
services strategic marketing.
21. Write clearly and concisely about health services strategic marketing
using proper writing mechanics.
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HSA 505 Week 9 Discussion 1
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HSA 505 Week 9 Discussion 1 -
Please respond to the following: "Marketing Strategy and Planning
Tools"
Determine whether or not health care marketers need to recognize the
value results from implementing marketing best practices across the
multiple, varying activities that health care organizations carry out.
Provide one (1) example of such recognition of value to support your
rationale.
Evaluate the value of Michael Porter’s Value Chain as a marketing
strategy and planning instrument for engendering an understanding of
value-producing activities within health care organizations. Provide at
least two (2) specific examples of the Michael Porter’s Value Chain
Model that apply within a health care organization with which
you are familiar.
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22. HSA 505 Week 9 Discussion 2
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HSA 505 Week 9 Discussion 2 -
Please respond to the following: "Generic Strategies and Balanced
scored Card"
Determine whether or not you believe the process of formulating
strategy in the health care industry is complex. Justify your response
with at least one (1) example of a situation or scenario that supports
your position.
Assess the degree of guidance provided by Kaplan and Norton’s
Balanced Scorecard as a management tool for guiding health care
marketers in performing strategic management duties and
responsibilities. Provide at least two (2) specific examples of the
Balanced Scorecard Model that apply within a health care
organization with which you are familiar.
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HSA 505 Week 10 Discussion 1
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HSA 505 Week 10 Discussion 1 -
Please respond to the following: "Strategy Map"
Per the text, the health care industry is known as one of the most
complex operational environments, placing a premium on excellence
in strategic planning and management. Determine the key reasons
why health care marketing professionals should realize such
complexity. Provide an example to support your rationale.
Appraise the value offered by Ries and Trout’s Marketing Warfare
Strategies in assisting in the understanding and implementation of
competitor-oriented marketing strategies that can be employed to
increase market share. Provide at least two (2) specific examples of
the Ries and Trout’s Marketing Warfare Strategies Model that apply
within a health care organization with which you are familiar.
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HSA 505 Week 10 Discussion 2
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HSA 505 Week 10 Discussion 2 -
24. Please respond to the following: "Marketing Plan"
Based on your review of the Learnscape scenario titled “Learnscape
4: How Are We Doing”, justify the value of marketing plans as
instruments that compel marketers to think about upcoming periods,
perform routine marketing analyses and audits, and set marketing
goals and objectives such as Return on Investment (ROI), etc. Provide
one (1) example of the use of marketing plans in this fashion to
support your rationale.
Decide whether or not you believe Philip Kotler’s Marketing Plan
Model provides a useful framework for developing an effective
marketing plan. Provide at least two (2) specific examples of the
Philip Kotler’s Marketing Plan Model that apply within a health care
organization with which you are familiar.
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HSA 505 Week 11 Discussion 1
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HSA 505 Week 11 Discussion 1 -
Please respond to the following: "Course Completion"
Identify the most significant political, economic, and social forces that
you believe are influencing changes in health care marketing today.
Identify three (3) key marketing skills you have gained from this class
and suggest how each will benefit you in your current or future career.
25. *******************************************************
HSA 505 Week 11 Discussion 2
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HSA 505 Week 11 Discussion 2 -
Please respond to the following: "Wrap-Up and Takeaways!"
Identify two to three (2-3) takeaways that you have learned or gained
from the course learning activities. Explain the linkage between each
takeaway you have identified and the learning outcomes of this
course.
Assess the degree to which you believe your knowledge of the
learning topics discussed in this course has been enhanced. Provide at
least one (1) example to support your response.
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